1. How to Make Social Media Work For You

2. “The aim of marketing is to
know and understand the
customer so well the product
or service fits him and sells
itself.”
~Peter Drucker

3. Introduction
Demographics & Statistics of Different Platforms
Tips to improve your social media
How to make everything work together

4. • Graduated Cum Laude from Texas A&M University with a
Degree in Business Management and Minor in Accounting
• Background:
• Worked as a consultant at a Big 5 consulting firm
• Financial advisor and analyst at a large firm as well as a smaller
boutique investing firm
• Started and sold my own staffing company
• Worked in corporate America in staffing sales and marketing.
Ranked #1 out of 1600 offices in 2012 and consistently ranked in the
top 5 every year after.
• My passion is sales and marketing and I love working with
small businesses to help them be more profitable

5. “Social Media is a waste of time.”
“Social Media is where you need to
spend all of your time and money.”
But it is really something in between.

6. Social media should be an essential part of your
overall marketing plan.
Social media has to be integrated with your other
online and offline efforts.
Social media can be used to generate leads as well as a
key part of the follow up process.

7.  Facebook: 1.71 billion users
 Youtube: Over 1 billion users
 WhatsApp: 900 million users
 LinkedIn: 450 million users
 Instagram: 400 million users
 Twitter: 320 million users
 Google+: 300 million users
 Snapchat: 100 million users
 Pinterest: 100 million users

8. • Demographics
• 1.71 billion monthly active Facebook users
which is a 15 percent increase year over year.
• AGE BREAKDOWN
• 18-24 – 26.6 million
• 25-34 – 33.2 million
• 35-44 – 26.1 million
• 45-54 – 23.2 million
• 55-64 – 18.4 million
• 65+ - 12.5 million

9. • Statistics
• On Thursdays and Fridays, engagement is 18% higher.
• Photo posts get 39% more engagement
• Shorter posts get 23% more engagement (less than 80 characters)
• Question posts get 100% more comments
• Get more likes? 35% of Facebook fans like a page to get in a contest and
42% like a page to get a discount
WHEN IT COMES TO DECIDING WHEN AND HOW TO
POST, WATCH YOUR ANALYTICS!

10.  Demographics
 Income
 41% of millionaires use LinkedIn
 49% of LinkedIn users have household income over 100k
 AGE
 18-24 – 14%
 25-34 – 21%
 35-44 – 22%
 45-54 – 18%
 55-64 – 16%
 65+ - 9%

11. Statistics
 Adding a profile picture makes you 14 times more likely to be
found on LinkedIn
 Adding a photo makes you 36 times more likely to receive a
message on LinkedIn
 You increase your exposure over 13 times if you list your
skills on your profile
 Listing 5 or more skills will get you 17 times more profile
views
 90% of LinkedIn users make household decisions

12. Demographics
 Twitter’s fastest growing demographic is 55-64 year olds
 Age Distribution
 18-24 – 18.2%
 25-34 – 22%
 35-44 – 20%
 45-54 – 16.7%
 55-64 – 14.5%
 65+ - 8.4%

13. Statistics
 Tweets with images get 2x the engagement
 Tweets with less than 100 characters get 2x the engagement
 Tweets with hashtags get 2x the engagement

14. Demographics
 AGE
 18-24 – 23%
 25-34 – 26%
 35-44 – 19%
 45-54 – 15%
 55-64 – 12%
 65+ - 4%

15. Statistics
 Instagram now has 400 million active users
 Over 60% of users log in daily, making it the second most engaged
network after Facebook
 30% of internet users are now on Instagram
 On an average day, 80 million photos are shared
 Instagram usage has doubled in the last 2 years
 Posts that include another handle gain 56% more engagement
 Posts with at least one hashtag gain 12.6% more engagements
 And posts with a location receive 79% more engagement

16. Demographics
 AGE
 16-24 – 33%
 25-34 –31%
 35-44 –20%
 45-54 –12%
 55-64 –4%

17. Statistics
 6 billion hours of video watched per month
 Average session time on YouTube – 40 minutes
 The average number of mobile YouTube video views per day
is 1,000,000,000
 More than half of YouTube views come from mobile devices.
 YouTube overall and even YouTube on mobile alone reaches
more 18-49 year-olds than any cable network in the U.S.

18.  Post Daily
 Use pictures and VIDEO!
 Mix up your posts and PAY ATTENTION TO YOUR
ANALYTICS!
 Don’t just post. MAKE SURE YOU LISTEN AND INTERACT!
 Anyone that buys from you, comes in your store or expresses
interest, CONNECT with them online
 Use contests to get more likes, engagement, and eventually
leads
 Share your personal story and share your WHY

19.  “LISTEN” across all channels and use social media as a
research tool
 Target key customers and direct message them
 Use retargeting
 Use paid ads ONLY IF you are willing to create multiple ads
and test, test and TEST!
 Link back to your website (helps with direct traffic, links for
SEO etc.)
 Share blog posts across all social media
 Use landing pages with a strong follow up system and funnel

20.  Post on your business page daily
 Share content to groups using your personal page
 Invite people to LIKE page (your personal network)
 Encourage customers and prospects to check out your page (incent
them to do so by having specials only Facebook fans are eligible for)
 Run Facebook contests
 INTERACT with fans. Thank them. Fix problems.
 Ask for feedback
 Acknowledge check ins and reviews. Share images people post to
your page (and thank them for sharing)
 Target key customers and direct message them.

21.  Determine your target market and connect
 When connecting, create a personal message that includes
information you learned from their profile and how THEY will
benefit from connecting
 Message people (don’t spam or sell  send them semi-personalized
training or information pieces)
 Write articles regularly (Send out to all social media and tag
@LinkedInPulse on Twitter and use #LinkedInPulse on other social
media)
 Post daily
 Post to groups 2 or more times per week (different groups) with
messages that are directly relevant to that group

22.  Hashtags
 Use hashtags to be found
 Search for hashtags
 Location
 Use location tags
 Search for your location (especially if you are locally focused)
 Helpful apps: TweetDeck, Hootsuite, Twubs
 Post often (can post more than daily)
 Retweet, reply, and like other posts (Total Wine #IAmFamous)
 Post back to your website (link back)
 Use give aways and contests to promote your pages

23.  Hashtags
 Use hashtags to be found
 Search for hashtags
 Location
 Use location tags
 Search for your location (especially if you are locally focused)
 Post often
 FOLLOW AND INTERACT DAILY!
 Include links to your website or landing page in your description
 Have a strong call to action (give away freebies to get people to go to
your site)

24.  YouTube keyword research
 Load file as keyword title into keyword YouTube account with Keyword
description
 Use keywords throughout description (but make sure it sounds natural)
 Insert your link at the beginning and at the end
 When possible, insert calls to action in description with a download
 Great content that includes keyword
 Use annotations (clickable text overlays)
 Use only 1 annotation at a time
 At the beginning and at the end
 Have a strong call to action

28. Bring online to offline
And offline to online

30. Starts with a Landing Page

31. Starts with a Landing Page - That CAPTURES Data

32. Sales Funnel
Follow Up System
Automated email follow up
Connect on social media
BUILDS KNOW, LIKE
& TRUST!
Once lead is generated either online
or offline, it has to go into follow up
system

33. EVENT: SEMINAR
 LINKEDIN: Publish article, Post, Download list of contacts
 EMAIL: Send email invite to list of contacts
 CALL: Calling program to invite
 YOUTUBE: Create video about the event (make sure to use keywords)
 FACEBOOK: Create Facebook event, Create Facebook Ad campaign with list of LinkedIn contacts
 TWITTER: Tweet Facebook event, Tweet LinkedIn Article
 INSTAGRAM: Upload picture on Instagram and link to Facebook event and LinkedIn article
 LIVE EVENTS/IN PERSON: Your goal is to get people OFFLINE at your seminar then
visit with them in person!
(and put everyone that attended your event in your follow up system)

35.  Determine your overall goals for social media
 Create your social media strategy before setting up your
tactical steps
 Create your plan of action for executing your strategy
 Monitor, tweak, test again and again!

36. FIRE
FIRE
 Pick your social media platforms
 Commit to posting to the platform daily
 Commit to interacting daily
 Measure your results and add or subtract based on your
results

37.  Are you not sure what to do next?
 Or do you have questions you want answered?
 We can set up a phone consultation to answer any questions
and help you get started in the right direction. No cost. No
obligation. And no one will ask you to make a purchase (not
my style).

38. JSBTampa
www.JSBTampa.com
Robyn Hatfield
813.702.5925