Natalie Alesi and Samantha Collier share the top channels for legal, top tips for gaining full client attention and legal ethics gotchas.

1. Ethical Social Media
Marketing for Lawyers:
Tips and Strategies
When: June 20, 2013 12:00 PM – 1:00 PM EST
Speakers: Natalie Alesi and Samantha Collier

2. Agenda
1. Social Media for Law Firms Overview
2. Which Social Media Platforms to Focus On
3. Social Media Scheduling
4. Social Media Ethics for Lawyers

3. Social Media Overview
for Lawyers

4. Your potential clients expect to find you
online via your website and social
networks.

5. Lawyers are using social media to build
their reputation AKA social influence.

6. Social media is different than traditional
legal marketing.

7. Your competition is using social media, trust me.

8. Conversations must be
authentic when using social
media.

9. Lawyers are using social media to
super-charge their event attendance.

10. What are law firms doing in 2013?
Video Bios & YouTube Channels Engaging on LinkedIn & Twitter Publishing Content Via Blogs

11. Social Media Platforms and
Scheduling Tools for
Lawyers

12. Lawyers Use LinkedIn Because:
• Their
clients
are
using
LinkedIn.
According
to
Kevin
O’Keefe,
9
out
of
10
use
execu@ves
oAen.
• Clients
and
poten@al
clients
want
to
research
you
on
LinkedIn.
• It’s
known
as
the
“business”
social
network
and
people
are
joining
at
a
rate
of
two
people
per
second.

13. Don’t Forget to Optimize Your Profile:
ü Professional
picture
you
wouldn’t
mind
your
grandmother
seeing
ü A
catchy
headline
that
describes
your
prac@ce
ü U@lize
your
summary
sec@on
and
include
keywords
describing
the
type
of
work
you
want
(SEO)
ü Add
all
of
your
contact
informa@on
ü Customize
your
URL
hSp://www.linkedin.com/in/
yourname
ü Add
your
previous
employment
and
educa@on
ü Join
some
groups

14. Lawyers Use Twitter Because:
• Keep
up
to
date
regarding
news
and
current
events
• Network
with
colleagues,
poten@al
clients
and
referral
sources
• Share
your
blog
posts,
3rd
party
ar@cles
and
other
interes@ng
content
to
build
expert
reputa@on
• Engage
in
real
@me
conversa@on

15. Lawyers Use Facebook Because:
• The
number
one
source
of
work
is
word-­‐of-­‐mouth
referrals
and
recommenda@ons.
Your
Facebook
network
is
full
of
family,
friends,
school
chums,
colleagues,
etc.
• You
can
easily
share
work
related
content
a
couple
@mes
a
week
so
if
the
need
arises
for
your
services,
your
name
comes
to
mind.
• You
should
create
a
Facebook
Page
for
your
firm
at
the
very
least.

16. Lawyers Use Google+ Because:
• It
has
become
the
second
largest
social
network.
• The
audience
is
different
than
the
other
social
channels.
• You
can
create
Communi@es.
• It
helps
with
your
Author
Rank
and
establishes
Authorship.

17. Social Media Management Tools:
• All
you
to
easily
filter
conversa@ons
based
on
your
interests.
• You
have
the
ability
to
schedule
posts
during
the
week
when
you
have
the
@me
to
manage
your
accounts.
• You
can
access
these
on
your
mobile
devices
for
quick
easy
reading,
sharing
and
having
those
conversa@ons.

19. Social Media Ethics
for Lawyers.

20. What do the rules and ethics
opinions say about lawyers
use of social media?

21. Bland v. Roberts –
A Facebook
“like” is not constitutionally
protected speech

22. Six states passed legislation
regarding employers' access to
employee/applicant social media
accounts

23. Despite lawyers’ fears, states are receiving few, if
any, bar complaints arising out of lawyers use of
the Internet for marketing and business
development. Grievances related to lawyers’
marketing efforts are arising out of non internet-
based activities. ~Kevin O’Keefe

24. PhoneDog LLC v Noah
Kravitz
Employer-­‐employee
li@ga@on
over
ownership
of
social
media
accounts

25. Virginia Court: First Amendment
protection for lawyer-bloggers

26. Can lawyers friend a judge on
Facebook?
AND
Is being connected to opposing
counsel a problem?

27. California
Rules
of
Professional
Conduct

28. ASorney
may
post
informa@on
about
her
prac@ce
on
Facebook,
TwiSer,
or
other
social
media
websites,
but
those
pos@ngs
may
be
subject
to
compliance
with
rule
1-­‐400
if
their
content
can
be
considered
to
be
“concerning
the
availability
for
professional
employment.”
Such
communica@ons
also
may
be
subject
to
the
relevant
sec@ons
of
California
Business
and
Professions
Code
sec@ons
6157
et
seq.
CONCLUSION

29. Do LinkedIn
Endorsements
Violate Legal
Ethics?

30. What constitutes dispensing
advice on social channels?

31. Can a lawyer advise a client in
litigation to delete their profile?

32. If you do use social media for promoting your
law firm or yourself, you must comply with the
general regulations set forth in lawyer
advertising rules…

33. If you protect your tweets and someone has
signed up to receive your information, do the
rules apply?

34. Internet Defamation—What Can You Do
When You Are the Target?

35. List of Dont’s

36. Don’t post misleading information: past
results, promised results and testimonials

37. Don’t make statements that characterize
the quality of your legal services

38. Lawyer is responsible for the content for the
information they post on their page but is not
responsible for information posted on their
page by a 3rd party, unless the lawyer uses
the 3rd party content to break advertising
rules.

39. Mobile State Bar Apps
Hawaii,
Maryland,
New
York,
Ohio,
Virginia
and
more
recently
Arizona

41. References
• hSp://www.floridabar.org/eb/TFBLawReg.nsf/9dad7bbda218afe885257002004833c5/a502e8b302def7a5852576e3004fc685!OpenDocument
• hSp://en.wikipedia.org/wiki/Social_media
• hSp://www.law.com/jsp/ca/PubAr@cleCA.jsp?id=1202585881253&Social_media_and_legal_ethics&slreturn=20130517093024
• hSp://www.americanbar.org/groups/professional_responsibility/publica@ons/model_rules_of_professional_conduct/
model_rules_of_professional_conduct_table_of_contents.html
• hSp://ethics.calbar.ca.gov/Portals/9/documents/Opinions/CAL%202012-­‐186%20%2812-­‐21-­‐12%29.pdf
• hSp://kevin.lexblog.com/legal-­‐marke@ng/ethics-­‐blogging-­‐law/
• hSp://www.legalethicsinmo@on.com/category/social-­‐media/
• hSp://www.lawsitesblog.com/2013/05/do-­‐linkedin-­‐endorsements-­‐violate-­‐legal-­‐ethics.html
• hSp://www.lawsitesblog.com/2013/01/california-­‐rules-­‐on-­‐ethics-­‐of-­‐social-­‐media-­‐pos@ngs.html
• hSp://digitalcommons.tourolaw.edu/cgi/viewcontent.cgi?ar@cle=1138&context=lawreview
• hSp://www.myrlandmarke@ng.com/social-­‐media-­‐ethics-­‐regula@ons/
• hSps://itunes.apple.com/us/app/new-­‐york-­‐state-­‐bar-­‐associa@on/id490365840?mt=8
• hSp://kevin.lexblog.com/2013/05/11/nine-­‐of-­‐ten-­‐execu@ves-­‐using-­‐linkedin-­‐oAen/
• hSp://www.natlawreview.com/ar@cle/internet-­‐defama@on-­‐what-­‐can-­‐you-­‐do-­‐when-­‐you-­‐are-­‐target
• hSp://kevin.lexblog.com/2012/06/15/virginia-­‐court-­‐first-­‐amendment-­‐protec@on-­‐for-­‐lawyer-­‐bloggers/
• hSp://en.wikipedia.org/wiki/Legal_advice
• hSp://theneighborhoodentrepreneur.com/lawyers-­‐bar-­‐associa@ons-­‐get-­‐onboard-­‐with-­‐mobile-­‐apps/
• hSp://socialmediatoday.com/lizgross144/1516661/how-­‐add-­‐live-­‐twiSer-­‐feed-­‐your-­‐powerpoint-­‐presenta@on

42. Natalie
Alesi
LegalersWelcome,
Inc.
m.
609.447.1020
nalesi@legalerswelcome.com
Connect
with
me
Blog
LinkedIn
Facebook
Google+
TwiSer
Samantha
Collier
Social
Media
for
Law
Firms
&
ShiA
Digital
samanthataracollier@gmail.com
Connect
with
me
Blog
LinkedIn
Facebook
Google+
TwiSer
Thank
YOU