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Rod Izumi
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BP & Toyota examples
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3.
英国BP社の事例 原油流出事故を機に、SEMキャンペーンへの投資を急拡大 ↓
3 ヶ月で約5百万円/月から、約3億円/月まで増加 Source: Advertising Age
4.
事故関連検索の急増
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