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英国BP社の事例<br />原油流出事故を機に、SEMキャンペーンへの投資を急拡大<br />↓<br />3 ヶ月で約5百万円/月から、約3億円/月まで増加<br />Source: Advertising Age<br />
事故関連検索の急増<br />
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BP & Toyota examples

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BP & Toyota examples

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  3. 3. 英国BP社の事例<br />原油流出事故を機に、SEMキャンペーンへの投資を急拡大<br />↓<br />3 ヶ月で約5百万円/月から、約3億円/月まで増加<br />Source: Advertising Age<br />
  4. 4. 事故関連検索の急増<br />

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