Video demo of app: https://www.youtube.com/watch?v=ymm3_BCHaa4 http://www.foodhack.london/

1. FOOD4ME
Healthy meals on the go, made easy.

2. HOW MANY OF YOU FIND IT
DIFFICULT TO FIND A HEALTHY
MEAL WHEN YOU’RE OUT AND
ABOUT?

3. JESSICA

4. BEN

5. THE NUMBERS
6 3 % o f p e o p l e
u n U K a r e
o v e r w e i g h t *
3 3 % h a v e a t
l e a s t o n e f o o d
i n t o l e r a n c e * *
3 0 %
p e o p l e e a t o u t
U K a t l e a s t
o n c e a w e e k *
* Source: Mintel & Allegra 2013
** Source: Allergy UK

6. VIDEO

7. RECOMMENDATION
ENGINE
‣ USER SETTINGS
‣ Location AWARE
‣ TIME SENSITIVE
‣ SOCIALLY RESPONSIBLE
‣ HISTORICAL DATA
‣ ACCURATE TIME ESTIMATES
‣ PICKUP & DELIVERY
‣ + DAILY SPECIALS

8. BUSINESS ANALYTICS
‣ customers
‣ DATE
‣ REQUIREMENTS
‣ PREFERENCES
‣ MEALs

9. CUSTOMERS: PAY-PER-LEAD £ 0.10 - 0.20

10. unmet demand

11. new opportunities

12. CUSTOMER ACQUISITION 2 SIDED MARKETPLACE
GROWTH HACKING
‣ REQUIREMENTS + GEO
‣ INCENTIVISED REFERRALS
‣ ON PREMISE MARKETING

16. FOOD-TO-GO MARKET 46%

17. PROBLEM SCOPE 65% of 46% = 30%

18. APP INTEREST 65% (FFF 35% & 67%)

20. $ 2 P P L
( 1 0 % S A L E )
$ 2 2 . 5 a v g .
c o s t m e a l
p e r p e r s o n
$ 3 0 a v g .
t o t a l o r d e r
c o s t p e r
p e r s o n
3 0 % O R D E R S
T O G O
*sample size = 2
*

21. pay per lead @ £0.10 - £0.25 (twice week)
MONTH: £ 0.40 - £ 2.00
YEAR £ 20.8 - £ 104.00
per Conscious eater/year30%

23. YOUNGER GENERATION
‣ EASIER ACCESS TO HEALTHY FOOD
‣ PLATFORM THEY ALREADY USE
‣ PARENTS SET DAILY/WEEKLY LIMITS FOR
KIDS TO PURCHASE HEALTHY MEALS
‣ 1 for 1 MODEL
‣ GROUP PURCHASES/DISCOUNTS

26. THANK YOU
http://food4me.launchrock.com/
FOOD4ME
Healthy meals on the go, made easy.