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Converged User Experience

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Rod Farmer
Rod Farmer

Presentation to Telstra on the importance of experience design around services rather than products, and how existing infrastructure could support democratised forms of innovation.

BusinessTechnology
1 of 9
[object Object],Rod Farmer <Rod.Farmer@team.telstra.com>
CONVERGED USER EXPERIENCE COMMS MEDIA TRANSFORMATION A holistic and consistent design approach across all of our products 10kb 80-100kb Carriage vs Subscription Network performance Iconography Physical vs Screen Display Font support Media formats Focus behaviour Language support News Home Today Sport Music Weather Games Tones & Pics
[object Object],[object Object],[object Object],[object Object],Manufacturer Model Product and Value Driven Enterprise RESULTS
[object Object],[object Object],[object Object],[object Object],[object Object],Lead User (Democratised) Model Community Creative Process RESULTS
Platform-Enabled Lead User Innovation Enabling the Community Process
Case Study – Austin Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Alignment Representation Embeddedness User Lead Social Creativity Open Door Community-driven Lifecycle tools Branded vocabulary Design discourse
[object Object]

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Converged User Experience

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  • 2. CONVERGED USER EXPERIENCE COMMS MEDIA TRANSFORMATION A holistic and consistent design approach across all of our products 10kb 80-100kb Carriage vs Subscription Network performance Iconography Physical vs Screen Display Font support Media formats Focus behaviour Language support News Home Today Sport Music Weather Games Tones & Pics
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  • 5. Platform-Enabled Lead User Innovation Enabling the Community Process
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  • 8. Alignment Representation Embeddedness User Lead Social Creativity Open Door Community-driven Lifecycle tools Branded vocabulary Design discourse
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