Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Drawing letters
for logos, lettering
& fonts
Workshop goals
Learn/remember some type design
fundamentals.
Improve the analysis of fonts/lettering
and proportions
Best ...
This is my first attempt at drawing type circa 2002. Do not quit!
Content
1	 Warm-up exercice
2	 Key fundamentals
3	 Planning
4	 Drawing digital letters
5	 Resources
1	 Warm-up exercice
2	 Key fundamentals
3	 Planning
4	 Drawing digital letters
5	 Resources
Monogram (15-20 minutes).
Draw 2-3 name initials in pencil
or any kind of writing tool that
suits your personality.
Try di...
1	 Warm-up exercice
2	 Key fundamentals
3	 Planning
4	 Drawing digital letters
5	 Resources
Fundamentals
2
Shapes that have the same absolute height…
Fundamentals
2
…need to be adjusted so they look the
same height. Forget math for a minute,
type design is all about your ...
HOAHOAHOA
Fundamentals
2
The same effect on letters.
Fundamentals
2
Math centering a vs. optic centering b.
Move objects up a little so they look
centered (and not falling).
A...
A B
Horizontal stems look bigger than vertical.
Which of these 2 look balanced?
A B
B is visually adjusted for this optical
illusion. Shorter horizontal stems, middle
bar moved up a little so it looks b...
A B
Which of these “io” looks better?
Increase curved areas so that they match
straights. B curves are the same width as
the straights, which doesn’t look right.
a: geometric vs optical construction.
These visual compensations are what
makes letter more legible and pleasing
to the eye. On the right is Futura.
Fundamentals
2
Bolder fonts will look smaller if they have
the same x-height. Increase the x-height
of bolder letters to c...
finesse
finesse
Fundamentals
2
The heavier the letters, the smaller
the counters which calls for…
finesse
Fundamentals
2
… an adjustment in spacing so form
and counterforms look balanced.
finesse
Fundamentals
2
This looks clumsy.
Fundamentals
2
The white spaces are just as important
as the letters themselves.
Fundamentals
2
Always smooth out the joins of straight to
curved segments. Avoid the “bone effect”.
Fundamentals
2
Do not fear the Bézier curve. Ever!
1	 Warm-up exercice
2	 Key fundamentals
3	 Planning
4	 Drawing digital letters
5	 Resources
Some decisions to make
Final use
Style/Personality
Family planning: weights, styles etc.
Proportions
Legibility
Planning
3
Final use
Wayfinding Sans: Ralf Herrmann. Signage.Bell Centennial: Mathew Carter. Type for newsprint.
Verdana: Mathew Cart...
Personality/Family Planning
Primot
Guanabara Sans ‘13
Display Type (Primot/WIP) Lettering
Super family – multiple weights ...
H VH V
Contrast and style.
Planning
3
Ax Ax Ax
Planning
3
Altura de x
Guanabara Sans | Mrs. Eaves | Maple Black
AxPeles sernatur ad
endis endae omnisti
onemquatur?
Atiatiis quodit, si sum re
nus evel et quo temporeri
dolessinvel molut...
Proportions – top is not as well proportioned
as bottom. Study time tested fonts and train
your eyes for good proportions....
Calligraphic origin
Garamond
Didot
Scala Sans
Helvetica
ea
ea ea
ea
Planning
3
Niels Shoe Meulman Tony DiSpigna
Planning
3
Calligraphic origin
milliliter milliliter
milliliter milliliter
Guanabara Sans lowercas l is adjusted to be more readable.
Helvetica: l can be...
Ok, nice.
But where to begin?
1	 Warm-up exercice
2	 Key fundamentals
3	 Planning
4	 Drawing digital letters
Tips
Method 1: Modular
Method 2: From Scans...
Sketch and define things early on.
Drawing
4
Drawing
4
Drawing
4
Hamburgefons
Adhesiontext
First words
Will help define the personality
and features of the other glyphs.
Drawing
4
Points at extrema
Drawing
4
Drawing
4
Points at extrema
HO no
Kickstart your font start with one straight
and one rounded letter.
You can define many letters from these basic sha...
HOHOHO
hohoho
Spacing
Para decidir o espaçejamento entre as letras, comece pelas
duplas HO maiúscula e minúscula. Assim vo...
HDFEL
OQCD
MN WYX ZS
Groups of shapes (construction)
4
Drawing
oec pdbq
fjg nmu il
kzs vwyz
4
Drawing
Groups of shapes (construction)
ABC0123
For text fonts, numerals are a little shorter
than Capital Height so as not to overpower
them in text.
4
Drawing
M...
01234567890
01234567890
01234567890
Some types of numerals
4
Drawing
Copy paste?
nn»nu
4
Drawing
No sir (ma’am)!
nn»nu
Drawing
4
Start to love the blend tool (Interpolation)
AAALight BlackBook
Drawing
4
Use interpolation to test letter variations.
Drawing
4
MODULAR
Drawing
4
Drawing
4
Modular
Wim Crouwel
SCAN
Drawing
4
Drawing
4
Scan
Drawing
4
Vectorizing the scan
Drawing
4
Refining the scan
Drawing
4
Final result
Clube de roupas infantis
babycub
STROKES
Drawing
4
Width tool (Illustrator – Shift + W)
Drawing
4
Width Tool
Drawing
4
Width Tool
Drawing
4
Width Tool
Drawing
4
From strokes, you can also start simple
monoline letters like this S for example. But
remember, it will need lot...
STRAIGHT UP…
JUST GO FOR IT😈
MASTERS
Drawing
4
Hoefler & Frere Jones
House Industries
Adrian Frutiger
Doyald Young
Herb Lubalin
Alex Trochut
Louise Fili
1	 Warm-up exercice
2	 Key fundamentals
3	 Planning
4	 Drawing digital letters
5	 Resources
Resources
5
Learn more!
Briem.net: http://briem.net
Hoefler & Frere-Jones: http://www.typography.com/
Letritas: http://let...
Books
Logo, Font & Lettering Bible. http://goo.gl/4djGZt
The stroke, Theory of Writing. http://goo.gl/Xr9rR
Counterpunch. ...
THANK YOU!
	email	 rodrigo@plau.co
	link	 plau.co
	behance	 behance.net/plau
	twitter	 PlauStudio
	facebook	 facebook.com/...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Effective Strategic Planning Workshop
Next
Download to read offline and view in fullscreen.

12

Share

Download to read offline

Plau type workshop slides

Download to read offline

Slides for a 4 hour type workshop that included fundamentals, tips for planning and drawing letters for logos, lettering & fonts.

Related Books

Free with a 30 day trial from Scribd

See all

Plau type workshop slides

  1. 1. Drawing letters for logos, lettering & fonts
  2. 2. Workshop goals Learn/remember some type design fundamentals. Improve the analysis of fonts/lettering and proportions Best practices and time-saving tips when drawing digital letters.
  3. 3. This is my first attempt at drawing type circa 2002. Do not quit!
  4. 4. Content 1 Warm-up exercice 2 Key fundamentals 3 Planning 4 Drawing digital letters 5 Resources
  5. 5. 1 Warm-up exercice 2 Key fundamentals 3 Planning 4 Drawing digital letters 5 Resources
  6. 6. Monogram (15-20 minutes). Draw 2-3 name initials in pencil or any kind of writing tool that suits your personality. Try different tools and see how the outcome differs. Aquecimento 1
  7. 7. 1 Warm-up exercice 2 Key fundamentals 3 Planning 4 Drawing digital letters 5 Resources
  8. 8. Fundamentals 2 Shapes that have the same absolute height…
  9. 9. Fundamentals 2 …need to be adjusted so they look the same height. Forget math for a minute, type design is all about your eyes!
  10. 10. HOAHOAHOA Fundamentals 2 The same effect on letters.
  11. 11. Fundamentals 2 Math centering a vs. optic centering b. Move objects up a little so they look centered (and not falling). A B
  12. 12. A B Horizontal stems look bigger than vertical. Which of these 2 look balanced?
  13. 13. A B B is visually adjusted for this optical illusion. Shorter horizontal stems, middle bar moved up a little so it looks balanced.
  14. 14. A B Which of these “io” looks better?
  15. 15. Increase curved areas so that they match straights. B curves are the same width as the straights, which doesn’t look right.
  16. 16. a: geometric vs optical construction.
  17. 17. These visual compensations are what makes letter more legible and pleasing to the eye. On the right is Futura.
  18. 18. Fundamentals 2 Bolder fonts will look smaller if they have the same x-height. Increase the x-height of bolder letters to compensate this effect.
  19. 19. finesse finesse Fundamentals 2 The heavier the letters, the smaller the counters which calls for…
  20. 20. finesse Fundamentals 2 … an adjustment in spacing so form and counterforms look balanced. finesse
  21. 21. Fundamentals 2 This looks clumsy.
  22. 22. Fundamentals 2 The white spaces are just as important as the letters themselves.
  23. 23. Fundamentals 2 Always smooth out the joins of straight to curved segments. Avoid the “bone effect”.
  24. 24. Fundamentals 2 Do not fear the Bézier curve. Ever!
  25. 25. 1 Warm-up exercice 2 Key fundamentals 3 Planning 4 Drawing digital letters 5 Resources
  26. 26. Some decisions to make Final use Style/Personality Family planning: weights, styles etc. Proportions Legibility Planning 3
  27. 27. Final use Wayfinding Sans: Ralf Herrmann. Signage.Bell Centennial: Mathew Carter. Type for newsprint. Verdana: Mathew Carter. Optimized for screen display. Akceler Alt: Andrej Dieneš. For sports magazines. Planning 3
  28. 28. Personality/Family Planning Primot Guanabara Sans ‘13 Display Type (Primot/WIP) Lettering Super family – multiple weights and styles. Planning 3
  29. 29. H VH V Contrast and style. Planning 3
  30. 30. Ax Ax Ax Planning 3 Altura de x Guanabara Sans | Mrs. Eaves | Maple Black
  31. 31. AxPeles sernatur ad endis endae omnisti onemquatur? Atiatiis quodit, si sum re nus evel et quo temporeri dolessinvel molut exeraTur aut minus ulpa alitat. Voluptae senis ut laborem perumquibus. AxPeles sernatur ad endis endae omnisti onemquatur? Atiatiis quodit, si sum re nus evel et quo temporeri dolessinvel molut exeraTur aut minus ulpa alitat. Voluptae senis ut laborem perumquibus.  AxPeles sernatur ad endis endae omnisti onemquatur? Atiatiis quodit, si sum re nus evel et quo temporeri dolessinvel molut exeraTur aut minus ulpa alitat. Voluptae senis ut laborem perumquibus. x-Height affects word count. Same for condesed/expanded fonts. Guanabara Sans | Mrs. Eaves | Maple Black | 30/36pt Planning 3
  32. 32. Proportions – top is not as well proportioned as bottom. Study time tested fonts and train your eyes for good proportions. Hamburgefons Hamburgefons Myriad: Robert Slimbach/Carol Twombly Planning 3
  33. 33. Calligraphic origin Garamond Didot Scala Sans Helvetica ea ea ea ea Planning 3
  34. 34. Niels Shoe Meulman Tony DiSpigna Planning 3 Calligraphic origin
  35. 35. milliliter milliliter milliliter milliliter Guanabara Sans lowercas l is adjusted to be more readable. Helvetica: l can be confused for an uppercase i. Planning 2 Legibility Erik Spiekermann
  36. 36. Ok, nice.
  37. 37. But where to begin?
  38. 38. 1 Warm-up exercice 2 Key fundamentals 3 Planning 4 Drawing digital letters Tips Method 1: Modular Method 2: From Scans Method 3: Strokes Method 4: Straight up Masters 5 Resources
  39. 39. Sketch and define things early on. Drawing 4
  40. 40. Drawing 4
  41. 41. Drawing 4
  42. 42. Hamburgefons Adhesiontext First words Will help define the personality and features of the other glyphs. Drawing 4
  43. 43. Points at extrema Drawing 4
  44. 44. Drawing 4 Points at extrema
  45. 45. HO no Kickstart your font start with one straight and one rounded letter. You can define many letters from these basic shapes, and it will give you a good starting point for spacing. 4 Drawing
  46. 46. HOHOHO hohoho Spacing Para decidir o espaçejamento entre as letras, comece pelas duplas HO maiúscula e minúscula. Assim você já tem muitos espaçamentos resolvidos (lados circulares e retos). 4 Drawing
  47. 47. HDFEL OQCD MN WYX ZS Groups of shapes (construction) 4 Drawing
  48. 48. oec pdbq fjg nmu il kzs vwyz 4 Drawing Groups of shapes (construction)
  49. 49. ABC0123 For text fonts, numerals are a little shorter than Capital Height so as not to overpower them in text. 4 Drawing Minion Pro
  50. 50. 01234567890 01234567890 01234567890 Some types of numerals 4 Drawing
  51. 51. Copy paste? nn»nu 4 Drawing
  52. 52. No sir (ma’am)! nn»nu Drawing 4
  53. 53. Start to love the blend tool (Interpolation) AAALight BlackBook Drawing 4
  54. 54. Use interpolation to test letter variations. Drawing 4
  55. 55. MODULAR Drawing 4
  56. 56. Drawing 4 Modular Wim Crouwel
  57. 57. SCAN Drawing 4
  58. 58. Drawing 4 Scan
  59. 59. Drawing 4 Vectorizing the scan
  60. 60. Drawing 4 Refining the scan
  61. 61. Drawing 4 Final result Clube de roupas infantis babycub
  62. 62. STROKES
  63. 63. Drawing 4 Width tool (Illustrator – Shift + W)
  64. 64. Drawing 4 Width Tool
  65. 65. Drawing 4 Width Tool
  66. 66. Drawing 4 Width Tool
  67. 67. Drawing 4 From strokes, you can also start simple monoline letters like this S for example. But remember, it will need lots of tweaking for you to call it a letter.
  68. 68. STRAIGHT UP… JUST GO FOR IT😈
  69. 69. MASTERS Drawing 4
  70. 70. Hoefler & Frere Jones
  71. 71. House Industries
  72. 72. Adrian Frutiger
  73. 73. Doyald Young
  74. 74. Herb Lubalin
  75. 75. Alex Trochut
  76. 76. Louise Fili
  77. 77. 1 Warm-up exercice 2 Key fundamentals 3 Planning 4 Drawing digital letters 5 Resources
  78. 78. Resources 5 Learn more! Briem.net: http://briem.net Hoefler & Frere-Jones: http://www.typography.com/ Letritas: http://letritas.blogspot.com Type Drawers: http://typedrawers.com Typophile: http://typophile.com Typotheque: https://www.typotheque.com/articles Unos Tipos Duros: http://www.unostiposduros.com/ Type Workshop (Underware): http://www.typeworkshop.com/
  79. 79. Books Logo, Font & Lettering Bible. http://goo.gl/4djGZt The stroke, Theory of Writing. http://goo.gl/Xr9rR Counterpunch. http://goo.gl/hcQVDo Letterletter. http://goo.gl/PcGyjF Designing Type. http://goo.gl/HZ7TL Scripts: Elegant Lettering from Design’s Golden Age. http://goo.gl/qCqyb Elementos do estilo tipográfico. http://goo.gl/sAAxZ Stop Stealing Sheep. http://goo.gl/8YKUK1 Metro Letters. http://goo.gl/5CWs5e Resources 5
  80. 80. THANK YOU! email rodrigo@plau.co link plau.co behance behance.net/plau twitter PlauStudio facebook facebook.com/plaudesign a big thanks to: Vanessa Padua, Cristiano Junqueira, Betina Cupello and everybody at Saravah, Cida, Eddy e Martha, Gu, Nina, Família Padua, Mark Mullin, Eduardo Varela, Lucas Azevedo, Daniel Campos, Matheus Fragoso, all the designers and coders from Niramekko and Plau and everyone who inspired and taught me so much! fonts: Guanabara Sans, SS Social, Futura, Myriad, Minion Pro, Motiva Sans, Bordonia, Primot.
  • ErnandesLemos

    Mar. 29, 2020
  • WiiDunes

    Jul. 19, 2019
  • LloydDavid5

    Sep. 3, 2017
  • ReemaPawa1

    Jan. 13, 2017
  • raajthakre

    Dec. 22, 2015
  • raulpmaciel

    Aug. 2, 2013
  • rqon

    Jul. 31, 2013
  • iskylark

    Jul. 31, 2013
  • 828bet

    Jul. 26, 2013
  • alpchass

    Jul. 26, 2013
  • nguyentuoiit

    Jul. 26, 2013
  • drisaiani

    Jul. 25, 2013

Slides for a 4 hour type workshop that included fundamentals, tips for planning and drawing letters for logos, lettering & fonts.

Views

Total views

1,416

On Slideshare

0

From embeds

0

Number of embeds

14

Actions

Downloads

50

Shares

0

Comments

0

Likes

12

×