LiveseySolar's Branding You

Branding
YOU!
Tuesday, July 28, 2009

The world is topsy-turvy!
http://news.bbc.co.uk

The world is topsy-turvy!
The jobless rate is 7.2% and
unemployment is now 2.261
million. Many economists now
predict it will go above three
million in 2010.

First, a little history...
Adapted from “The Experience Economy”

Eat what you kill
A hunter-gatherer society is one whose primary
subsistence method involves the direct procurement
of edible plants and animals from the wild, foraging
and hunting without signiﬁcant recourse to the
domestication of either. This was the primary form
of economic subsistence over 2 million years.

Harvest the plenty
An agrarian economy is one where the majority of
people extract natural, fungible commodities from
the ground, store it in bulk, then trade them in
markets. In the 18th century, more than 80% of the
workforce was employed on subsistence farms,
today, about 1% work on farms.

Indenture the servants
Using commodities as raw materials, companies
make and then inventory tangible goods sold largely
to anonymous customers who buy them off the
shelf.The buyers of these standardised goods are
the primarily users and the main factor of demand
are the features. Big Ltd. is born.

Raise the small giants
Service companies deliver intangible, and often
customised activities, on demand.The seller is a
provider and the buyer is a client.The primary
factors of demand are the service’s beneﬁts.
SMEs sprout everywhere.

Experience the
one-man bands
Working in tandem with the “experience
economy”, micro-businesses stage memorable
experiences that are personal, offered for a
duration, to “guests.” The primary factor of demand
are the sensations created by the experience.

Some Startling Statistics
Ofﬁce of National Statistics

• 1% of people work in Agriculture, Hunting, Forestry and Fishing
(Agrarian)

(Agrarian)
• 22.5% of people work in Mining, Electricity, Gas,Water and
Manufacturing (Industrialists)

(Agrarian)
• 22.5% of people work in Mining, Electricity, Gas,Water and
Manufacturing (Industrialists)
• 76.5% of people work in the service industry

• Big Ltd. (>500 employees) are 0.1% of the companies

• SMEs (<500 employees) are over 99% of the companies, produce
60% of all turnover and employ 56% of the workforce

• 74% of all businesses have no employees (3,460,360 enterprises) -
one-man bands

• 74% of all businesses have no employees (3,460,360 enterprises) -
one-man bands
• These businesses produce 8% of all of the turnover (£222.3 billion)

Look out!

Look out!
The jobless rate is 7.2% and
unemployment is now 2.261
million. Many economists now
predict it will go above three
million in 2010.

Whowill
bailYOU
out?

Itmaybeharderthan
evertofindjobs,butit’s
oneoftheeasiesttimes
inhistorytomake
money.

Itmaybeharderthan
evertofindjobs,butit’s
oneoftheeasiesttimes
inhistorytomake
money.
Martha Beck

From here to there...

mythbust

mythbust envision

mythbust envision
get your
hats on

mythbust envision
be free!
get your
hats on

mythbust envision
be free!
get your
hats on
Adapted from Martha Beck “FindingYour Own North Star”

The Myth of Job Security
m
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• Go get an education
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• Study hard
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• Study hard
• Get a good J.O.B.
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• Study hard
• Retire 40 years later
with the gold
wristwatch.
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• Study hard
with the gold
wristwatch.
}
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• Study hard
with the gold
wristwatch.
} And
you’ll
make it!
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AreyouCONFUSING
jobsecuritywith
economicsecurity?

Real Economic Security
Tom Peters,“The BrandYou 50”

• Your craft

• Your craft
• Your distinction

• Your craft
• Your communication
skills

• Your craft
skills
• The value you create

• Your craft
skills
• The value you create }Tom Peters,“The BrandYou 50”

• Your craft
skills
Your
Story

• Your craft
skills
Your
Brand

• Your craft
skills
• The value you create } Your
W.O.M.

Self-reliance
isthenew
black.

Youarethe
C.E.O.of
yourLIFE.

“IswhatIamdoing
RIGHTNOWconsistent
withbuildingmybrand?”

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“WhatdoI
wantto
be?”
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“WhatdoI
wantto
be?” }
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“WhatdoI
wantto
be?”
• What do I stand for?
}
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“WhatdoI
wantto
be?”
• Does my work matter?
}
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“WhatdoI
wantto
be?”
• Am I making a difference?
}
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“WhatdoI
wantto
be?”
• Am I making a difference?
• How do I stand out?
}
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Butwait!

First, find “where your deep
gladness and the world’s hunger
meets”
Richard Bolles,“What Colour isYour parachute”

Break...

Yourpassion,
yourmastery

Yourpassion,
yourmastery }

Yourpassion,
yourmastery
• What did you get lost doing
as a child?
}

Yourpassion,
yourmastery
• What did you get lost doing
as a child?
• What have you spent
10,000 hours doing?
(Gladwell,“Outliers”)
}

Whatdoes
theworld
hungerfor?

Whatdoes
theworld
hungerfor? }

Whatdoes
theworld
hungerfor?
• What are you really
unsatisﬁed with in the
world?
}

Whatdoes
theworld
hungerfor?
• What are you really
unsatisﬁed with in the
world?
• What do you wish existed
that hasn’t been invented
yet?
}

Get
your
hats
on!
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Personal
BrandEquity
Evaluation

Personal
BrandEquity
Evaluation }

Personal
BrandEquity
Evaluation
Do you KNOW what your
passion is? Are you a
MASTER of your passion?
}

Personal
BrandEquity
Evaluation
How intimate are you with
your niche market’s
desperate DESIRES?
}

Personal
BrandEquity
Evaluation
How CONFIDENT are you
in creating mutually beneﬁcial
relationships with complete
strangers?}

Personal
BrandEquity
Evaluation
How NATURAL are you at
inﬂuencing others when it
matters most?
}

Personal
BrandEquity
Evaluation
How skilled are you at
GEOMETRICALLY
expanding your circle of
inﬂuence by getting
recommendations from
credible sources?
}

Personal
BrandEquity
Evaluation
How CONVINCING are
you when presenting in front
of a group of any size?
}

Howclear
areyou? }

Howclear
areyou?
• Sketch an “above the fold”
home page that
communicates how you
“add value”.
}

Howclear
areyou?
home page that
“add value”.
• Write an 8-word
positioning statement}

Howclear
areyou?
home page that
“add value”.
• Write an 8-word
positioning statement
• Describe yourself in a
bumper sticker
}

Who are we?
LiveseySolar
Excelling in helping professionals get and
keep more customers

Bewareof
COCKLAPHOBIA

Wannabe
free? }
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Wannabe
free?
1.Branding hat!
}
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Wannabe
free?
1.Branding hat!
2.Marketing hat!
}
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Wannabe
free?
1.Branding hat!
2.Marketing hat!
3.Networking hat!
}
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Wannabe
free?
1.Branding hat!
2.Marketing hat!
3.Networking hat!
4.Selling hat!
}
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Wannabe
free?
1.Branding hat!
2.Marketing hat!
3.Networking hat!
4.Selling hat!
5.Seeking referrals hat!
}
m
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Wannabe
free?
1.Branding hat!
2.Marketing hat!
3.Networking hat!
4.Selling hat!
5.Seeking referrals hat!
6.Presenting hat!
}
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So,who
wantstobe
free?

Your Journey to BrandYou

• Reveal what you are uniquely great at

• Pinpoint your people - your tribe

• Network with conﬁdence

• Naturally maximise your inﬂuence one to one

• Make yourself remarkable - and recommendable

• Make yourself remarkable - and recommendable
• Convincingly present your story in front of groups of any size

“Journeyto
BrandYou” }
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“Journeyto
BrandYou”
• 6 three-hour courses
}
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“Journeyto
BrandYou”
• Once a month / 6 months
}
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“Journeyto
BrandYou”
• A Personal Brand Equity
Evaluation and Report
}
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“Journeyto
BrandYou”
• All the tools you need to reveal
and communicate your personal
brand...
}
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“Journeyto
BrandYou”
• All the tools you need to reveal
and communicate your personal
brand...
• all for...
}
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Brands we’ve helped

Wood that influenced this preso!

Thank you.www.liveseysolar.com

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