The document discusses the evolution of B2B sales in the digital era and provides a vision for sales in 2020. It outlines several challenges facing modern B2B sales, including lack of product differentiation, increasing complexity of solutions and customer decision making, and more powerful, informed customers. The document then proposes that B2B sales is evolving from features-based and consultative selling to insight selling. It advocates for sales transformations focusing on innovation, marketing integration, insights generation, and digital engagement to adapt to these challenges and shifts. The vision is for customer-centric sales in 2020 and beyond leveraging digital business, customer experience, and new sales currencies like content and insights.