Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
6. Eurasia was
established when US
and Imperial soldiers
withdrew from
continental Europe,
thus the USSR
conquered Europe
against slight
opposition
7. Big Brother is the
enigmatic dictator of
Oceania, a totalitarian
state taken to its
utmost logical
consequence – where
the ruling Party wields
total power for its own
sake over the
inhabitants.
8. Eastasia emerges as the
3rd supercontinent of
China, Japan and Asia.
It becomes the global
economic powerhouse,
driving global growth. It
is led through
totalitarian control and
double think
propaganda.
9. The world the media portrays is like the
world of oppression and fear in George
Orwell’s 1984.
But there is another world of optimism and
opportunity that exists.
10. • Funding is more
available than ever
• Cost of entry is at an all
time low
• Startup incubators are
everywhere
• The world is now a
single market
• Women are a growing
force as entrepreneurs
New Era of Entrepreneurs
32. Our connected world is moving from words
to pictures to mobile, video and virtual
worlds
Here’s a case study of Vaughn Clair who
pivoted into the world of mobile payments
by building his brand as a ‘leading learner’
in the field.
39. Here’s another case study of Anthony
Chadwick who went from a Vet to
Webinarvet, where he is now delivering to
Vets the hours of required certified training
online, and bringing to them experts in each
field of expertise.
42. Wave 1: World Wide Wave
Impact
1. Expectations have gone up
2. Attention has gone down
“You can reach more, faster, further,
than ever before”
The move from quantity to quality
If it’s good, it’s shared
Action
Your Message
1. Turn your site into a channel
2. Redesign for mobile
3. Create your 3 minute video
Yourself
1. Become a leading learner
2. Tailor your daily news diet
3. Stay in your own flow
44. Here’s how we launched a website, youtube
channel, Facebook App and iPhone App
from scratch, to 100,000+ subscribers and a
New York Times bestselling book in six
months.
71. Content
Marketing
What you’re creating
What you’re sharing
Increase content
Content-led
Measured by actions
Results in engagement
falling over time
Engagement
Marketing
What they’re creating
What they’re sharing
Increase connection
Customer-led
Measured by interactions
Results in engagement
increasing over time
73. 7 Steps
1. Create a scalable path to customer intimacy
2. Conversation vs Survey vs Assessment
3. Personality Assessments vs Progress
Assessments
4. Measuring Interactions vs Measuring Actions
5. Success = Measuring & increasing what
customers create, not what we create
6. Success = Measuring & increasing what
customers share, not what we share
7. Create gold dust
74. GOLD DUST
1. Automatically scalable
2. Zero cost or profitable
3. Takes none of your time
75. TREASURE CHEST
1. Unique to you
2. More you share, the more you make
3. More you share, the more it grows
76. Here’s a case study of Lachlan and Lisa
Laing, who launched their online econappy
business, Ecoriginals, and used
engagement strategies, competitions and
pre-orders from mother & baby exhibitions
to fund their first shipments of econappies
from China.
The biggest similar business in the US, The
Honest Company, is now reaching $1 billion
valuation.
80. Here’s another case study of Neeraj
Takiar, who has built a brand around his
property business, Luxome, for student
accomodation, which is giving him far
higher returns, and attracting investors in
a way that non-branded property
investors do not.
82. Wave 2: Age of Engagement
Impact
1. We’re in information overload
2. Engagement trumps content
“The future of marketing is not in what
content you create and share, but what
content your customers and partners
create and share.”
Action
Your Marketing
1. Create your own gold dust
2. Automate your measures
3. Reward your customers
Yourself
1. Focus on attraction vs action
2. Enhance before expand
3. To get bigger, focus smaller
85. Platforms like Amazon and Facebook use
backward-facing engagement, based on
your past history and habits.
As an education platform, we use forward-facing
engagement, based on assessments
of who you are and where you are going - to
create new habits instead of repeating old
ones.
97. Here’s a case study of two Simons who
attended our event two years ago.
Simon Dixon created a crowd funding
platform. Simon Zutshi created the first
crowd funded property fund on the platform.
103. Impact
Wave 3: Power of All
1. All resources are available to you
2. The only limit is your own vision
“The financing, resources & talent are
readily available to get you from where
you are to where you want to go. The
question is, where do you want to go?”
Action
Your Team &
Resources
1. Outsource and automate
2. Choose best of class
3. Do one thing best.
Yourself
1. Start without limits
2. Hire and fund by project
3. Test and measure relentlessly
104. Wave 3: Power of All
FINANCING
• Kickstarter
• Indiegogo
•Rockethub
• Pozible
•Angellist
105. Wave 3: Power of All
TALENT
• elance
•oDesk
• Freelancer
•99designs
• Fiverr
106. Wave 3: Power of All
AUTOMATION
•Eventbrite
• Kajabi
• Post Affiliate Pro
• Instant Customer
•Paypal
107. Live demonstration in the room of
Nick Metcalf’s company,
Steakstones, reaching its funding
target on Kickstarter…
112. Globalization is trying to go global with one
big company: The titanic strategy
Globularization is going global through a
network of collaborative, entrepreneurial
companies: The fleet of ships strategy
Globularization is beating globalization. You
don’t make a bubble bath with one big
bubble.
130. Impact
Wave 4: Globularization
1. You can work from anywhere
2. You can learn from everywhere
“Today, it’s easier to start a global
business than a local business.”
Why, What, Who, When, How
Action
Your Company
1. Make it a compelling journey
2. Automate & outsource
3. Multi-language, multi-currency
Yourself
1. Have a global mindset
2. Stay in your season
3. Be world class
142. Wealth Lighthouse
Blue - Conductor
Yellow - Player
Orange - Worker
Red - Survivor
Infrared - Victim
Market
Flow
Personal
Flow
Ultraviolet - Legend
Violet - Composer
Indigo - Trustee
Global
Flow
Green - Performer
143. Ultraviolet:
Legend
Violet: Composer
Indigo: Trustee
Blue: Conductor
Green: Performer
Yellow: Player
Orange: Worker
Red: Survivor
Infra-red: Victim
DRIVER DESIGNER
Resonance
Social
Leverage
Social
Value
Personal
Leverage
Personal
Value
9 Levels
155. The phrase ‘3D Printing’ does not do justice
to one of the biggest approaching waves.
‘Materialization’ will digitize products in the
same way media has been digitize.
This will democratize the creation and
consumption of products in everything from
consumer products, cars, planes
to our homes, food and bodies.
170. Impact
Wave 5: Materialization
1. A world of anything, anywhere
2. Peripheral costs keep dropping
“We are moving from the industrial age
to the artisan age.”
Test, measure, test, measure
Action
Your Products
1. Change your pricing annually
2. Create a product pathway
3. Turn service to product
Yourself
1. Get closer to your market
2. Stay one step in the future
3. Calibrate & anticipate
172. The power grid made energy ubiquitous and
at the heart of our
day-to-day lives.
The intelligence grid is doing the same. The
internet of things is triggering a wave which
will be far bigger than the Internet has in the
last 20 years.
190. Ultraviolet:
Legend
Violet: Composer
Indigo: Trustee
Blue: Conductor
Green: Performer
Yellow: Player
Orange: Worker
Red: Survivor
Infra-red: Victim
DRIVER DESIGNER
Resonance
Social
Leverage
Social
Value
Personal
Leverage
Personal
Value
9 Levels
193. We are already merging our human
intelligence with artificial intelligence.
This merging of minds is now extending to a
merging of human and artificial with our
bodies.
This will ultimately lead to our biology being
fully digitized, programmable, repairable and
replaceable.
207. Implications
Consquences
From Industry to Individual:
1. News & Entertainment
2. Media & Communication
3. Distribution
4. Retail
5. Education
6. Banking
7. Factories
8. Food
9. Medicine
10. Government
Impact
Power and responsibility are
moving from the institution
to the individual
Education and empowerment
are moving from opportunity
to imperative
“Our presence, awareness
and capabilities are
extending far beyond our
physical limitations”
208. Implications
PLUS MINUS
Opportunity
Information
Connection
Wealth Creation
Power to Transform
Greater Prosperity
Overwhelm
Distraction
Isolation
Wealth Gap
Power to Destroy
Greater Divide
215. Ray Kurzweil predicts that by around 2040
we will reach the singularity. That is when
smarter than human intelligence will exist
and be able to replicate and enhance itself.
That’s 30 years from now.
218. When the storm is coming, the surfers get
their surf boards because they know the
waves will be even bigger.
What’s your surf board? It needs to be the
triangle of your personal brand, your
company brands and your product brands.
Hold on to this, and you can surf from one
wave to the next.
220. PERSONAL
BRAND
Proven
Concept
Brand
Attraction
Operating
Team
Market
Connections
Tradeable
Entity
Licensable
System
Cash Flow
Structure
Bankable
Asset
PRODUCT
BRAND
COMPANY
BRAND
221. PERSONAL
BRAND
Proven
Concept
Brand
Attraction
Operating
Team
Market
Connections
Tradeable
Entity
Licensable
System
Cash Flow
Structure
Bankable
Asset
PRODUCT
BRAND
COMPANY
BRAND
222. YELLOW
Player
Dynamo
Innovation
Blaze
Magnify
Steel
Multiply
Tempo
Timing
GREEN
Performer
BLUE
Conductor
Proven
Concept
Brand
Attraction
Operating
Team
Market
Connections
Tradeable
Entity
Licensable
System
Cash Flow
Structure
Bankable
Asset
223. YELLOW
Player
Dynamo
Innovation
Blaze
Magnify
Steel
Multiply
Tempo
Timing
GREEN
Performer
BLUE
Conductor
226. The coming space age is changing our
relationship with our planet.
By having access to unlimited space,
energy and raw materials, we will have no
need to continue to extract from and polute
Spaceship Earth.
234. “Humanity is taking its final exam.
We have come to an extraordinary moment
when it doesn’t have to be you or me anymore.
There is enough for all.”
~ Buckminster Fuller
235. We are reaching 2015 - The target date for
the UN Millennium Goals.
There is a new wave of positive change at
hand, with new technologies and a
connected world we did not have in 2000.
What we collectively achieve in the next 15
years will depend on our level of collective
consciousness.