Starck lecture

STARCK
mercredi, 23 novembre 2011

Philippe STARCK

Born on January 18th 1949
in Paris
father André Starck (airplane
conceptor)
mother Jacqueline Lanourisse
father of Ara, Oa and K.
Studied in Ecole Nissim de
Camondo in Paris (France)
Creation of Starck Products in
1979
Creation of UBIK in 1983

STARCK

An honest, enthusiastic citizen of today's world, he
considers it his duty to share with us his subversive
vision of a better world which is his alone and yet
which ﬁts up like a glove.

STARCK

He is tireless in changing the realities of our daily life,
sublimating our roots and the deepest wellsprings of
our being into his changes. He turns the toothbrush
into a noble object, squeezes lemons but the " wrong
" way, and even makes our TV sets more fun to be
with when he brings his " emotional style " into
Thomson's electronic world.

STARCK

He also takes time out to change our pasta, our ash-
trays, lamps, toothbrushes, door handles, cutlery,
candlesticks, kettles, knives, vases, clocks, scooters,
motorcycles, desks, beds, taps, baths, toilets … in
short, our whole life.

STARCK

A life that he ﬁnds increasingly fascinating, which has
brought him now closer to the human body with
clothes, underwear, shoes, glasses, watches, food,
toiletries et al., still determined that his designs shall,
as ever, respect the nature and the future of mankind.

STARCK

Philosophy

STARCK

You wanna talk design?
I hate that! You might as
well go home.

La la la la la

STARCK

"We have to replace beauty,
which is a cultural
concept, with goodness,
which is a humanist
concept.“
By good objects
qualitatively but also good
for the persons who are
going to live with them- "
the object must allow the
person to open up, to be
himself and to be happier ".

STARCK

" Today, the designer does
not have to be the accomplice
any more of the industry so
that things are sold better but
above all, he must ask the
question of the legitimacy of
the objects to exist
I'm trying to move towards
making objects which are
honest, objects for non-
consumers, for modern rebels
".

STARCK

I'm trying to move towards
making objects which are
honest, objects for non-
consumers, for modern
rebels

STARCK

Tomorrow there will be less

STARCK

The material without is
double, the idea, which
provides all is meaning, is
a phenomenon emptied of
its content

STARCK

Meaning

STARCK

Semiotic Square

The structuralist semiotician Algirdas Greimas
introduced the semiotic square (which he adapted
from the 'logical square' of scholastic philosophy) as
a means of analysing paired concepts more fully
(Greimas 1987, xiv, 49).
The semiotic square is intended to map the logical
conjunctions and disjunctions relating key semantic
features in a text.. Whilst this suggests that the
possibilities for signiﬁcation in a semiotic system are
richer than the either/or of binary logic, but that they
are nevertheless subject to 'semiotic constraints' -
'deep structures' providing basic axes of signiﬁcation.


Semiotic Square

Assertion Negation
S
S1 S2
contrariety

complementarily
complementarily

contra diction

-S2 -S1
Non-Assertion Non-Negation
Not S

Semiotic Square

Beautiful ugly

S1 S2
contrariety

complementarily
complementarily

contra diction

-S2 -S1
Non-ugly Non-beautiful


Semiotic Square
Typology of Starck design

Referential design contrariety Mythical design
Regime of the representation Regime of the construction
Endomorphic dimension

Shape represents the Logical function Shape ( re ) creates the Logical function,

Exomorphic dimension
Logic of correspondence and equivalence Logic of shock and break down, Existential
Utilitarian valuation of the object Examples Valuation of the object
razor Braun, Examples The toothbrush Fluocaril, iuicy Salif,
robot Marie ( Moulinex) Hot Bertaa ( Starck)

contra diction

Substantial design Oblique design
Regime of the non-construction Regime of the non-representation,
Shape incorporates the Logical function Shape extends beyond the Logical function,
Logic of conformation Logic of surprise,
Critical Valuation of the object Playful Valuation of the object
Examples La Marie ( Starck), Examples Mister Meumeu, Richard reads, Louis XX,
Perrier ( Szekely) This is not a wheelbarrow ( Starck), the whistling kettle

STARCK (Grave), the family " King-Kong "
( Alessi), the iMac, etc.


Semiotic Square

Regime of the construction

Shape ( re ) creates the Logical function,

Logic of shock and break down, Existential
Valuation of the object
Examples The toothbrush Fluocaril, iuicy Salif,
Hot Bertaa ( Starck)

contra diction




Semiotic Square


contra diction




Semiotic Square


contra diction

Regime of the non-representation,
Shape extends beyond the Logical function,
Logic of surprise,
Playful Valuation of the object
Examples Mister Meumeu, Richard reads, Louis XX,
This is not a wheelbarrow ( Starck), the whistling kettle



Semiotic Square


contra diction


STARCK

Richard III
The very essence of stereotypical
middle-class decor, the object as a
mask, a technological jack-in-the-box.

These are the ingredients of this
explosive "molotov cocktail",
created by Starck moved by the sight
of battered old armchairs
abandoned in the street. "He" gives
them new life and one as a gift to
President Mitterrand for the Reading
Room in his apartment in the Elysée
Palace.

This is Starck at his most radical.

STARCK

Starck at Pompidou center

STARCK

Centre Pompidou presents the ﬁrst Philippe Starck
retrospective: not a design exhibition in the strict
sense of the word but a fully-ﬂedged show in which
the spectator gets involved in the process of
discovery of the French designer's ironic world.

STARCK

"Venez, venez il n'y a rien à voir, il y a tout à
recevoir" (come on, come on, there's nothing to see,
but everything to get) is how a public crier dressed as
a joker welcomes visitors to the exhibition, declaring
its intent right from the start.
The exhibition, designed by Starck himself, is
contained in an 800 square metre elliptical space
which is kept intentionally dark and ringed in with
smoky curtains like those of the circus.

STARCK

To a background of Laurie Anderson music,
photographs of the designer's works pass across
screens positioned above talking heads representing
him.
Standing on the ground in the centre is "l'Ombre", a
large bronze sculpture materialising the creative
artist's subconscious.

STARCK

From his early prototype armchairs to the Alessi
toothbrush and the renovation of Hotel Mondrian in
Los Angeles, Philippe Starck self-critically tells the
story behind the genesis of over 180 objects, the
reﬂections that led to their creation, the reasons for
their success or the meaning of their lack of success.
Once in a while actors appear amidst the audience to
impersonate some of the designer's obsessions and
get them involved in the theatrical production

STARCK

Juicy Salif

STARCK

Moto

STARCK

Louis XX

STARCK

Panzani Pasta

STARCK

Miss Sissi

STARCK

Starcknaked

STARCK

Hotel Costes

STARCK

Chaise Costes

STARCK

Fluocaril toothbrush

STARCK

La Marie

STARCK

Tap mixer Axor

STARCK

Fossil Watch

STARCK

Rosy Angelis

STARCK

Paramount Hotel

STARCK

Alessi:
Max le chinois

STARCK

Mister Meu Meu

STARCK

Hot Berta

STARCK

Samsonite

STARCK

Microsoft

STARCK

Floss
Romeo Moon

STARCK

Floss
Miss K

STARCK

Hotel Peninsula
Hong Kong

STARCK

Hotel Peninsula
Hong Kong

Restaurant Felix

STARCK

Provocation

STARCK

Acting

STARCK

Starck makes his Libé
The designer Philippe Stark who exposes himself in
the Pompidou center in Paris, redesign the current
newspaper in our invitation.

Re-center photos, attaching titles and texts, he
”creates the sense by confrontation, assembly,
a series of sparks”.

STARCK

Starck lecture

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Starck lecture