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NoNverbal CommuNiCatioN 
Rohan Monis 
Antony 
Anusha.B.C 
Bavitha Vas 
Sravan Prakash 
Shankar.R
What is NoNverbal CommuNiCatioN? 
 “Oral and non-oral messages expressed by 
other than linguistic means.” 
 Messages transmitted by vocal means that do 
not involve language 
 Sign language and written words are not 
considered nonverbal communication
Nonverbal communication is 
powerful 
 60% of all communication is nonverbal 
(Burgoon, Buller,  Woodall,1989)
there are 7 types of 
NoNverbal behavior : 
 Proxemics 
 Haptics 
 Chronemics 
 Kinesics 
 Artifacts 
 Vocalics or Paralanguage 
 Environment
proXemiCs (distaNCe or 
spaCe) 
 Different cultures have different comfort levels 
of distance 
 As children grow older and become less 
dependent on parents they require more space 
 Men tend to take up more space than women 
Example: When you go to the movies with 
someone of the opposite sex who usually gets the 
armrest?
Personal Space 
 Intimate distance 
 Personal distance 
 Social distance 
 Public distance 
Barrier behaviors and territory 
You 
are 
here
HAPTICS (TouCH) 
The power of touch: 
 A (1997) study found that strangers that were 
touched were more likely to return change left in a 
phone booth(Klienke) 
 A (1992) study found that food servers who used 
touch received larger tips (Hornick) 
 Library study (1976) found that students who were 
slightly touched by clerk while checking out 
library books evaluated the library much more 
favorably than those who were not touched.
CHRoNEMICS (TIME) 
How is time used to communicate? 
What does it mean to you when someone is 
always late? 
A study conducted by Burgoon (1989) found that 
people who arrive 15 minutes late are considered 
dynamic, but much less competent, composed and 
sociable than those that arrive on time.
KINESICS (bEHAvIoR) 
 Facial expressions 
 Eye contact 
 Body language 
 Gestures 
 Physical appearance
FACIAl ExPRESSIoNS 
 The face is capable of conveying 250,000 
expressions (Birdwhistle, 1970) 
 Smiling increases sociability, likeability, and 
attraction(LaFrance  Hecht, 1995) 
 Food servers who smile more often earn 
increased tips (Heslin  Patterson, 1982) 
 Studies conducted on students caught cheating 
found that students who smiled were treated 
with more leniency (LaFrance  Hecht, 1995)
EyE CoNTACT 
 Successful pan handlers establish eye 
contact (Beebe, 1974) 
 People are more likely to comply when 
more eye contact is used 
 Eye contact conveys a sense of sincerity 
 Eye contact establishes a connection 
between persons
body lANguAgE 
 Mirroring – building rapport with others by 
mimicking their nonverbal cues 
 People like those who are similar or equal to 
them 
 “Mirroring” body language facilitates 
compliance 
 Many self-help books suggest mirroring 
techniques to get people to like them 
Example: The book Unlimited Power by, Anthony 
Robbins
Gestures 
Gestures can be seen as subtle or not so 
subtle cues 
We use gestures to take the place of words, 
or help us to increase understanding of what 
is being said
Physical aPPearance 
More attractive people are judged to be happier, 
more intelligent, friendlier, stronger, and kinder 
and are thought to have better personalities, better 
jobs, and greater marital competence (Knapp, 
1992) 
Attractive people get more dates, higher grades, 
higher tips, and lighter court sentences than 
unattractive people (Dunn, 2000)
Example: 
– In a 1980 study 73 defendants who had been 
rated on physical attractiveness went to trial. 
Results showed that the more attractive 
defendants received significantly lighter 
sentences (Stewart).
artiFacts (Dress, 
BelonGinGs, etc.) 
Material objects as an extension of oneself 
Clothing has the power to influence 
Change left in a phone booth was returned to well 
dressed people 77% of the time, poorly dressed 
people only 38% of the time 
Several studies show that fancy suits, uniforms 
and high-status clothing are related to higher rates 
of compliance. 
The situation governs appropriate dress
Vocalics 
(ParalanGuaGe) 
Use of voice to communicate includes 
elements such as pitch, rate, pauses, 
volume, tone of voice, silences, laughs, 
screams, sighs, etc.
Studies have found that people who talk louder, 
faster, and more fluently are more persuasive 
Deep voices are often viewed as more credible 
Powerless style of communication (pauses, 
umhs, uhs, tag questions) lowers perceptions of 
credibility
ENVIRONMENT 
 What we surround ourselves with 
 Example: The way we decorate our house 
tells others a lot about us
ENVIRONMENT Is OfTEN usEd TO 
INfluENcE NONVERbally 
 Several researchers have found that 
supermarkets strategically place products 
 Staples such as dairy, meat and produce are in the 
back or on opposite sides of the store, in order to 
force shoppers to meander through aisles where 
they’ll be tempted to buy all kinds of other 
products
Children’s products are usually placed on lower 
shelves where they can easily be viewed 
 Snack foods, which appeal to impulsive buyers are 
usually placed near check-out areas and at the end 
of isles where they are more likely to be snatched 
up 
(Field, 1996; Meyer, 1997: Tandingan, 2001)
IN cONclusION 
 A knowledge of the several factors 
involved with nonverbal communication, 
and an awareness of its power will improve 
our ability to communicate with others.
Non Verbal Communication

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Non Verbal Communication

  • 1. NoNverbal CommuNiCatioN Rohan Monis Antony Anusha.B.C Bavitha Vas Sravan Prakash Shankar.R
  • 2. What is NoNverbal CommuNiCatioN? “Oral and non-oral messages expressed by other than linguistic means.” Messages transmitted by vocal means that do not involve language Sign language and written words are not considered nonverbal communication
  • 3. Nonverbal communication is powerful 60% of all communication is nonverbal (Burgoon, Buller, Woodall,1989)
  • 4. there are 7 types of NoNverbal behavior : Proxemics Haptics Chronemics Kinesics Artifacts Vocalics or Paralanguage Environment
  • 5. proXemiCs (distaNCe or spaCe) Different cultures have different comfort levels of distance As children grow older and become less dependent on parents they require more space Men tend to take up more space than women Example: When you go to the movies with someone of the opposite sex who usually gets the armrest?
  • 6. Personal Space Intimate distance Personal distance Social distance Public distance Barrier behaviors and territory You are here
  • 7. HAPTICS (TouCH) The power of touch: A (1997) study found that strangers that were touched were more likely to return change left in a phone booth(Klienke) A (1992) study found that food servers who used touch received larger tips (Hornick) Library study (1976) found that students who were slightly touched by clerk while checking out library books evaluated the library much more favorably than those who were not touched.
  • 8. CHRoNEMICS (TIME) How is time used to communicate? What does it mean to you when someone is always late? A study conducted by Burgoon (1989) found that people who arrive 15 minutes late are considered dynamic, but much less competent, composed and sociable than those that arrive on time.
  • 9. KINESICS (bEHAvIoR) Facial expressions Eye contact Body language Gestures Physical appearance
  • 10. FACIAl ExPRESSIoNS The face is capable of conveying 250,000 expressions (Birdwhistle, 1970) Smiling increases sociability, likeability, and attraction(LaFrance Hecht, 1995) Food servers who smile more often earn increased tips (Heslin Patterson, 1982) Studies conducted on students caught cheating found that students who smiled were treated with more leniency (LaFrance Hecht, 1995)
  • 11. EyE CoNTACT Successful pan handlers establish eye contact (Beebe, 1974) People are more likely to comply when more eye contact is used Eye contact conveys a sense of sincerity Eye contact establishes a connection between persons
  • 12. body lANguAgE Mirroring – building rapport with others by mimicking their nonverbal cues People like those who are similar or equal to them “Mirroring” body language facilitates compliance Many self-help books suggest mirroring techniques to get people to like them Example: The book Unlimited Power by, Anthony Robbins
  • 13. Gestures Gestures can be seen as subtle or not so subtle cues We use gestures to take the place of words, or help us to increase understanding of what is being said
  • 14. Physical aPPearance More attractive people are judged to be happier, more intelligent, friendlier, stronger, and kinder and are thought to have better personalities, better jobs, and greater marital competence (Knapp, 1992) Attractive people get more dates, higher grades, higher tips, and lighter court sentences than unattractive people (Dunn, 2000)
  • 15. Example: – In a 1980 study 73 defendants who had been rated on physical attractiveness went to trial. Results showed that the more attractive defendants received significantly lighter sentences (Stewart).
  • 16. artiFacts (Dress, BelonGinGs, etc.) Material objects as an extension of oneself Clothing has the power to influence Change left in a phone booth was returned to well dressed people 77% of the time, poorly dressed people only 38% of the time Several studies show that fancy suits, uniforms and high-status clothing are related to higher rates of compliance. The situation governs appropriate dress
  • 17. Vocalics (ParalanGuaGe) Use of voice to communicate includes elements such as pitch, rate, pauses, volume, tone of voice, silences, laughs, screams, sighs, etc.
  • 18. Studies have found that people who talk louder, faster, and more fluently are more persuasive Deep voices are often viewed as more credible Powerless style of communication (pauses, umhs, uhs, tag questions) lowers perceptions of credibility
  • 19. ENVIRONMENT What we surround ourselves with Example: The way we decorate our house tells others a lot about us
  • 20. ENVIRONMENT Is OfTEN usEd TO INfluENcE NONVERbally Several researchers have found that supermarkets strategically place products Staples such as dairy, meat and produce are in the back or on opposite sides of the store, in order to force shoppers to meander through aisles where they’ll be tempted to buy all kinds of other products
  • 21. Children’s products are usually placed on lower shelves where they can easily be viewed Snack foods, which appeal to impulsive buyers are usually placed near check-out areas and at the end of isles where they are more likely to be snatched up (Field, 1996; Meyer, 1997: Tandingan, 2001)
  • 22. IN cONclusION A knowledge of the several factors involved with nonverbal communication, and an awareness of its power will improve our ability to communicate with others.

Editor's Notes

  1. Personal space bubble Intimate (body to 18”) In our personal space, only those who are really close to us – trust Personal (18”-4’) implies intimacy Social (4’-12’) acquaintances, business Public (12’ and beyond) public speaking Barrier behaviors = backing up, putting something between us, breaking eye contact Territory = geographical space belonging to us (your room, your bed, your apartment, etc.) We give more personal space and more territory to people with higher status/more power