SlideShare a Scribd company logo
1 of 68
FOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM @ROHITBHARGAVA 
by 
Best Selling Author & Founder, Influential Marketing Group 
How To Write A Book The Making Of Likeonomics 
ROHIT BHARGAVA
@rohitbhargava 
An Exclusive Online Presentation 
The Unexpectedly Honest True Story Of The Making of Likeonomics 
How To Sell And Write A Book:
How do you create a book idea? How can you get a deal with a big publisher? How do you actually do research for a book? What does it take to write 250-300 pages? 
Have you ever wondered how to write a book? 
Like for instance …
This is my new book, Likeonomics. 
It is all about 
how likeability 
is the real secret 
to being more 
trusted.
It’s my second book. 
The first 
book was 
about why 
companies 
need to have 
a personality.
For four years after the first 
book came out, I thought 
a lot about what my 
second book 
would be … 
And I 
took notes to 
save any idea that 
didn’t fit into a blog post
I always imagined 
that Santorini would 
be an amazing place to 
spend a few months 
writing a book and 
I wish I could tell 
you I went there 
this time, but 
I didn’t
Instead I wrote from home, ate frozen burritos from Trader Joe’s … and loved (almost) every moment. 
Photo Credit: John McDevitt 
http://www.laziestvegans.com/2011/05/trader-joes-vegetable-burritos.html 
I wish mine usually looked this good …
This presentation is the true story of the creation of Likeonomics. 
It is also a glimpse at what it is really like to sell, research, write and promote a book.
Finding and Claiming the Big Idea 
Part 1:
The first piece of unexpected truth about this book is that I didn’t come up with the title. 
That honor belongs to my literary agent, Steve, who suggested it with this email …
I registered the URL www.likeonomics.com 
almost immediately …
About 6 weeks later, I first introduced the concept of “Likeonomics” publicly … 
by featuring it as my #1 
2011 marketing trend to watch.
The Making of Likeonomics - How To Sell And Write A Book
Creating the Proposal & Getting the Deal 
Part 2:
So I wrote a 
12 page book proposal about the idea and how I would create and sell a book on it.
I looked at other best selling books in different categories and outlined how my book would build on those ideas – but also carve a new place for itself.
After speaking to 5 publishers – we found the team at Wiley was the most passionate about the idea and offered the best deal … so on April 22, 2011 – I signed a contract to write Likeonomics.
Doing the Research & Outlining the Book 
Part 4:
The first thing I did was to go out and 
buy a lot of books – and every week 
I would buy 6 or 7 new ones.
I ripped pages out of magazines and printed articles to read and highlight ...
Then I grouped all the articles into sections and organized them into folders …
I used card sorting to take stories and organize them into chapters and mapped the flow … 
These are pillows from the 
W Hotel in NY – I did a lot of writing while traveling too!
And I struggled with the subtitle and 
how to focus the book for several months.
But the CORE idea of the book 
finally started to come out …
And it was NOT about counting “likes” on Facebook.
It was based on a simple 
truth … that we do business and build relationships 
with people we like.
And that your ability to succeed depends on filling something I 
called the “likeability gap.” 
What people do because they 
HAVE to. 
What people do because they 
WANT to. 
THE LIKEABILITY GAP
The Making of Likeonomics - How To Sell And Write A Book
Owning The Idea 
Part 5:
But defining it wasn’t enough. 
I needed to own the idea of “Likeonomics” Especially because others were starting 
to use the term differently ….
So I first introduced the idea of Likeonomics at the Mashable Connect conference in May of 2011.
And it quickly got media attention ...
I registered and launched several branded social media platforms ...
And 6 months later the concept continued 
to appear in the media while I was 
still in the midst of writing the book.
The Writing & Editing 
Part 6:
As I wrote sections of the book, I used Powerpoint to help organize the flow …
This was what my desk looked like 
on an average writing day …
Cards from my research and sorting process. 
Great biography that helped me write the opening story for Likeonomics. 
BIG monitor to see multiple pages at once. 
Desk fan to keep cool! 
Sticky tabs 
to help 
bookmark 
useful quotes. 
Mmm, Nespresso Latte … fuel for writing! 
Freakonomics for inspiration!
First draft (with handwritten edits)
A screen grab from the moment I realized 
I really wasn’t writing a social media book – the term “social media” was not found … 
and I had written about half the book!
Second draft (with proofreading)
Final draft (with layout + design)
The Cover Design 
Part 7:
Before we had a cover, I created 
this image as a placeholder – and chose 
orange as the theme color.
Wiley created 3 initial designs – these were the two I DIDN’T pick …
The third design was good – but before agreeing, I decided to play around a bit with other cover designs myself …
But the third design was the best of all of them … and within a few weeks we agreed to 
use it.
And here’s what the full book jacket design will look like:
Launch & Marketing! 
Part 8:
In April of 2012, I offered the first 
sneak peek at the book.
And hosted a virtual chat about the book – which inspired this presentation!
I created a wireframe for the book website.
Which my design team revised, and we worked together on the final design …
The Making of Likeonomics - How To Sell And Write A Book
I also updated the Facebook timeline with milestones for the book …
And we got galleys and manuscripts 
to share with media.
So, what comes next? 
Launch! 
Media 
Reviews 
Articles 
Blog Posts 
Bulk Orders 
Custom Content 
And Lots More!
The book will officially launch on May 22nd, 2012! 
If you enjoyed this story of the making of Likeonomics, here are a few ways you can 
get involved in 
the launch …
THE RESULTS 
Part 9: 
UPDATED JANUARY 2013!
We generated lots of positive media coverage and buzz in the press …
Books sales started to take off …
And stayed fairly steady for the first eight weeks after release of the book …
In April of 2012, I offered the first 
sneak peek at the book.
And it was even selected for several industry awards …
Want More Information? 
Twitter: 
@rohitbhargava 
Get Exclusive Downloads and Special Offers On The Official Book Website: 
www.likeonomics.com
+ 
HOW CAN WE HELP YOU? 
CONCIERGE 
MARKETING 
SIGNATURE WORKSHOPS 
NON-OBVIOUS KEYNOTES 
CMO CONSULTING 
AGENCY REVIEWS 
STRATEGY AUDITS 
STORYTELLING 
CONTENT MARKETING 
DIGITAL CERTIFICATIONS 
CONFERENCES 
PRIVATE SUMMITS 
EXEC RETREATS 
DOWNLOAD THIS PRESENTATION AND MORE : 
www.trustimg.com/useful
+ 
THIS PRESENTATION IS PART OF THE 
www.trustimg.com/useful 
SEE MORE PRESENTATIONS OR DOWNLOAD A PDF:

More Related Content

What's hot

Free guide-top-ten-secrets-of-book-writing-naren-simone
Free guide-top-ten-secrets-of-book-writing-naren-simoneFree guide-top-ten-secrets-of-book-writing-naren-simone
Free guide-top-ten-secrets-of-book-writing-naren-simoneGurudev Basavaraj Goud
 
Establishing an Online Presence
Establishing an Online PresenceEstablishing an Online Presence
Establishing an Online Presenceggaldorisi
 
Yearbook theme for high schools
Yearbook theme for high schoolsYearbook theme for high schools
Yearbook theme for high schoolsBradley Wilson
 
Evaluation Question 3: What have you learned from your audience feedback?
Evaluation Question 3: What have you learned from your audience feedback?Evaluation Question 3: What have you learned from your audience feedback?
Evaluation Question 3: What have you learned from your audience feedback?geehardy
 
21 Ideas to Become a Bestselling Author on Amazon
21 Ideas to Become a Bestselling Author on Amazon21 Ideas to Become a Bestselling Author on Amazon
21 Ideas to Become a Bestselling Author on AmazonKaren Repoli
 
Digital graphics evaluation pro forma
Digital graphics evaluation pro formaDigital graphics evaluation pro forma
Digital graphics evaluation pro formaGeorginaWhitelock
 
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanjaContent Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanjanairobiwordcamp
 
Webpage design design for screen
Webpage design design for screen Webpage design design for screen
Webpage design design for screen beckybbb
 
7. evaluation(3) 1 (1)
7. evaluation(3) 1 (1)7. evaluation(3) 1 (1)
7. evaluation(3) 1 (1)sean cawood
 
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...Smashwords, Inc.
 
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4) 10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4) Smashwords, Inc.
 
How to Write a Amazing Ebook
How to Write a Amazing EbookHow to Write a Amazing Ebook
How to Write a Amazing EbookRRKERR24
 
Back to blogging school blog design 9 27-14 full
Back to blogging school blog design 9 27-14 fullBack to blogging school blog design 9 27-14 full
Back to blogging school blog design 9 27-14 fullJenni Bost
 
Covers that Connect, IBPA 2016
Covers that Connect, IBPA 2016Covers that Connect, IBPA 2016
Covers that Connect, IBPA 2016BookWise Design
 
Covers that-connect-wwc-2015
Covers that-connect-wwc-2015Covers that-connect-wwc-2015
Covers that-connect-wwc-2015BookWise Design
 
How to Write a Amazing Ebook
How to Write a Amazing EbookHow to Write a Amazing Ebook
How to Write a Amazing EbookDeuceBrown
 

What's hot (20)

Free guide-top-ten-secrets-of-book-writing-naren-simone
Free guide-top-ten-secrets-of-book-writing-naren-simoneFree guide-top-ten-secrets-of-book-writing-naren-simone
Free guide-top-ten-secrets-of-book-writing-naren-simone
 
Aps Eblogging
Aps EbloggingAps Eblogging
Aps Eblogging
 
Establishing an Online Presence
Establishing an Online PresenceEstablishing an Online Presence
Establishing an Online Presence
 
Yearbook theme for high schools
Yearbook theme for high schoolsYearbook theme for high schools
Yearbook theme for high schools
 
Evaluation Question 3: What have you learned from your audience feedback?
Evaluation Question 3: What have you learned from your audience feedback?Evaluation Question 3: What have you learned from your audience feedback?
Evaluation Question 3: What have you learned from your audience feedback?
 
21 Ideas to Become a Bestselling Author on Amazon
21 Ideas to Become a Bestselling Author on Amazon21 Ideas to Become a Bestselling Author on Amazon
21 Ideas to Become a Bestselling Author on Amazon
 
Portfolio Final
Portfolio FinalPortfolio Final
Portfolio Final
 
Digital graphics evaluation pro forma
Digital graphics evaluation pro formaDigital graphics evaluation pro forma
Digital graphics evaluation pro forma
 
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanjaContent Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
 
Webpage design design for screen
Webpage design design for screen Webpage design design for screen
Webpage design design for screen
 
7. evaluation(3) 1 (1)
7. evaluation(3) 1 (1)7. evaluation(3) 1 (1)
7. evaluation(3) 1 (1)
 
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
 
Evaluation
EvaluationEvaluation
Evaluation
 
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4) 10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
 
How to Write a Amazing Ebook
How to Write a Amazing EbookHow to Write a Amazing Ebook
How to Write a Amazing Ebook
 
Back to blogging school blog design 9 27-14 full
Back to blogging school blog design 9 27-14 fullBack to blogging school blog design 9 27-14 full
Back to blogging school blog design 9 27-14 full
 
Evaluation
EvaluationEvaluation
Evaluation
 
Covers that Connect, IBPA 2016
Covers that Connect, IBPA 2016Covers that Connect, IBPA 2016
Covers that Connect, IBPA 2016
 
Covers that-connect-wwc-2015
Covers that-connect-wwc-2015Covers that-connect-wwc-2015
Covers that-connect-wwc-2015
 
How to Write a Amazing Ebook
How to Write a Amazing EbookHow to Write a Amazing Ebook
How to Write a Amazing Ebook
 

Viewers also liked

How to write a book in 90 days
How to write a book in 90 daysHow to write a book in 90 days
How to write a book in 90 daysKevin Bermingham
 
CommonMark: Markdown Done Right
CommonMark: Markdown Done RightCommonMark: Markdown Done Right
CommonMark: Markdown Done RightColin O'Dell
 
Write book in markdown
Write book in markdownWrite book in markdown
Write book in markdownLarry Cai
 
Why You Should Publish a Book… or Not
Why You Should Publish a Book… or NotWhy You Should Publish a Book… or Not
Why You Should Publish a Book… or NotDave Conrey
 
Now revolution get_faster_smarter_more_social
Now revolution get_faster_smarter_more_socialNow revolution get_faster_smarter_more_social
Now revolution get_faster_smarter_more_socialJay Baer
 
Using socialmedia
Using socialmediaUsing socialmedia
Using socialmediaKyle Lacy
 

Viewers also liked (7)

Write a book in 40 hours - YES it works!
Write a book in 40 hours - YES it works!Write a book in 40 hours - YES it works!
Write a book in 40 hours - YES it works!
 
How to write a book in 90 days
How to write a book in 90 daysHow to write a book in 90 days
How to write a book in 90 days
 
CommonMark: Markdown Done Right
CommonMark: Markdown Done RightCommonMark: Markdown Done Right
CommonMark: Markdown Done Right
 
Write book in markdown
Write book in markdownWrite book in markdown
Write book in markdown
 
Why You Should Publish a Book… or Not
Why You Should Publish a Book… or NotWhy You Should Publish a Book… or Not
Why You Should Publish a Book… or Not
 
Now revolution get_faster_smarter_more_social
Now revolution get_faster_smarter_more_socialNow revolution get_faster_smarter_more_social
Now revolution get_faster_smarter_more_social
 
Using socialmedia
Using socialmediaUsing socialmedia
Using socialmedia
 

Similar to The Making of Likeonomics - How To Sell And Write A Book

10 things I did to market my book without annoying anyone
10 things I did to market my book without annoying anyone10 things I did to market my book without annoying anyone
10 things I did to market my book without annoying anyoneDaniele Rossi
 
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...Ana Rosenberg
 
Why Becoming an Author Can Help Your Business (and How to Become One, Easily)
Why Becoming an Author Can Help Your Business (and How to Become One, Easily)Why Becoming an Author Can Help Your Business (and How to Become One, Easily)
Why Becoming an Author Can Help Your Business (and How to Become One, Easily)Wording Well
 
Write format publish promote (self-publishing guide)
Write format publish promote (self-publishing guide)Write format publish promote (self-publishing guide)
Write format publish promote (self-publishing guide)Derek Murphy
 
How To Self Publish A Book On Amazon
How To Self Publish A Book On AmazonHow To Self Publish A Book On Amazon
How To Self Publish A Book On AmazonMatthew Woodward
 
Businessinaboxkindlefinal
BusinessinaboxkindlefinalBusinessinaboxkindlefinal
BusinessinaboxkindlefinalKevin Long
 
ALC-7-Ways to Launch NB
ALC-7-Ways to Launch NBALC-7-Ways to Launch NB
ALC-7-Ways to Launch NBNicole Baker
 
Evaluation fanzine done
Evaluation fanzine done Evaluation fanzine done
Evaluation fanzine done FelixStanton
 
Fmp magazine presentation v2
Fmp magazine presentation v2Fmp magazine presentation v2
Fmp magazine presentation v2Ben Harris
 
Chicago content slideshare
Chicago content slideshareChicago content slideshare
Chicago content slideshareJay Heinrichs
 
Personality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectPersonality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectRohit Bhargava
 
My Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay Example
My Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay ExampleMy Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay Example
My Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay ExampleMegan Wilson
 

Similar to The Making of Likeonomics - How To Sell And Write A Book (20)

10 things I did to market my book without annoying anyone
10 things I did to market my book without annoying anyone10 things I did to market my book without annoying anyone
10 things I did to market my book without annoying anyone
 
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
 
Why Becoming an Author Can Help Your Business (and How to Become One, Easily)
Why Becoming an Author Can Help Your Business (and How to Become One, Easily)Why Becoming an Author Can Help Your Business (and How to Become One, Easily)
Why Becoming an Author Can Help Your Business (and How to Become One, Easily)
 
Write format publish promote (self-publishing guide)
Write format publish promote (self-publishing guide)Write format publish promote (self-publishing guide)
Write format publish promote (self-publishing guide)
 
How To Self Publish A Book On Amazon
How To Self Publish A Book On AmazonHow To Self Publish A Book On Amazon
How To Self Publish A Book On Amazon
 
Production reflection
Production reflectionProduction reflection
Production reflection
 
Booklist 2019
Booklist 2019Booklist 2019
Booklist 2019
 
Businessinaboxkindlefinal
BusinessinaboxkindlefinalBusinessinaboxkindlefinal
Businessinaboxkindlefinal
 
ALC-7-Ways to Launch NB
ALC-7-Ways to Launch NBALC-7-Ways to Launch NB
ALC-7-Ways to Launch NB
 
Evaluation fanzine done
Evaluation fanzine done Evaluation fanzine done
Evaluation fanzine done
 
Fmp magazine presentation v2
Fmp magazine presentation v2Fmp magazine presentation v2
Fmp magazine presentation v2
 
Development diary
Development diaryDevelopment diary
Development diary
 
Planning booklet
Planning bookletPlanning booklet
Planning booklet
 
Chicago content slideshare
Chicago content slideshareChicago content slideshare
Chicago content slideshare
 
Production diaries
Production diariesProduction diaries
Production diaries
 
Production diaries
Production diariesProduction diaries
Production diaries
 
Production diaries
Production diariesProduction diaries
Production diaries
 
Script
ScriptScript
Script
 
Personality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality ProjectPersonality Not Included: The Book Behind The Personality Project
Personality Not Included: The Book Behind The Personality Project
 
My Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay Example
My Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay ExampleMy Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay Example
My Favorite Room Essay. Exploring the Comforts of My Bedroom Free Essay Example
 

More from Rohit Bhargava

Non-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryNon-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryRohit Bhargava
 
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...Rohit Bhargava
 
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)Rohit Bhargava
 
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaNon-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaRohit Bhargava
 
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book PreviewRohit Bhargava
 
ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation Rohit Bhargava
 
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaSXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaRohit Bhargava
 
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
 
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...Rohit Bhargava
 
Always Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewAlways Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
 
How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media Rohit Bhargava
 
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
 
Why Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityWhy Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityRohit Bhargava
 
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing TodayRohit Bhargava
 
How To Use Social Media Optimization
How To Use Social Media OptimizationHow To Use Social Media Optimization
How To Use Social Media OptimizationRohit Bhargava
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...Rohit Bhargava
 
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
 
10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing CampaignsRohit Bhargava
 
The Personality Project: Women of Personality 2
The Personality Project: Women of Personality 2The Personality Project: Women of Personality 2
The Personality Project: Women of Personality 2Rohit Bhargava
 

More from Rohit Bhargava (20)

Non-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryNon-Obvious Workshops - Gallery
Non-Obvious Workshops - Gallery
 
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
 
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
 
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaNon-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
 
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
 
ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation
 
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaSXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
 
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
 
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
 
Always Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewAlways Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual Overview
 
How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media
 
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
 
Why Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityWhy Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential Likeability
 
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
 
How To Use Social Media Optimization
How To Use Social Media OptimizationHow To Use Social Media Optimization
How To Use Social Media Optimization
 
Likeonomics: The Book
Likeonomics: The BookLikeonomics: The Book
Likeonomics: The Book
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
 
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
 
10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns
 
The Personality Project: Women of Personality 2
The Personality Project: Women of Personality 2The Personality Project: Women of Personality 2
The Personality Project: Women of Personality 2
 

Recently uploaded

PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 

Recently uploaded (20)

PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 

The Making of Likeonomics - How To Sell And Write A Book

  • 1. FOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM @ROHITBHARGAVA by Best Selling Author & Founder, Influential Marketing Group How To Write A Book The Making Of Likeonomics ROHIT BHARGAVA
  • 2. @rohitbhargava An Exclusive Online Presentation The Unexpectedly Honest True Story Of The Making of Likeonomics How To Sell And Write A Book:
  • 3. How do you create a book idea? How can you get a deal with a big publisher? How do you actually do research for a book? What does it take to write 250-300 pages? Have you ever wondered how to write a book? Like for instance …
  • 4. This is my new book, Likeonomics. It is all about how likeability is the real secret to being more trusted.
  • 5. It’s my second book. The first book was about why companies need to have a personality.
  • 6. For four years after the first book came out, I thought a lot about what my second book would be … And I took notes to save any idea that didn’t fit into a blog post
  • 7. I always imagined that Santorini would be an amazing place to spend a few months writing a book and I wish I could tell you I went there this time, but I didn’t
  • 8. Instead I wrote from home, ate frozen burritos from Trader Joe’s … and loved (almost) every moment. Photo Credit: John McDevitt http://www.laziestvegans.com/2011/05/trader-joes-vegetable-burritos.html I wish mine usually looked this good …
  • 9. This presentation is the true story of the creation of Likeonomics. It is also a glimpse at what it is really like to sell, research, write and promote a book.
  • 10. Finding and Claiming the Big Idea Part 1:
  • 11. The first piece of unexpected truth about this book is that I didn’t come up with the title. That honor belongs to my literary agent, Steve, who suggested it with this email …
  • 12. I registered the URL www.likeonomics.com almost immediately …
  • 13. About 6 weeks later, I first introduced the concept of “Likeonomics” publicly … by featuring it as my #1 2011 marketing trend to watch.
  • 15. Creating the Proposal & Getting the Deal Part 2:
  • 16. So I wrote a 12 page book proposal about the idea and how I would create and sell a book on it.
  • 17. I looked at other best selling books in different categories and outlined how my book would build on those ideas – but also carve a new place for itself.
  • 18. After speaking to 5 publishers – we found the team at Wiley was the most passionate about the idea and offered the best deal … so on April 22, 2011 – I signed a contract to write Likeonomics.
  • 19. Doing the Research & Outlining the Book Part 4:
  • 20. The first thing I did was to go out and buy a lot of books – and every week I would buy 6 or 7 new ones.
  • 21. I ripped pages out of magazines and printed articles to read and highlight ...
  • 22. Then I grouped all the articles into sections and organized them into folders …
  • 23. I used card sorting to take stories and organize them into chapters and mapped the flow … These are pillows from the W Hotel in NY – I did a lot of writing while traveling too!
  • 24. And I struggled with the subtitle and how to focus the book for several months.
  • 25. But the CORE idea of the book finally started to come out …
  • 26. And it was NOT about counting “likes” on Facebook.
  • 27. It was based on a simple truth … that we do business and build relationships with people we like.
  • 28. And that your ability to succeed depends on filling something I called the “likeability gap.” What people do because they HAVE to. What people do because they WANT to. THE LIKEABILITY GAP
  • 30. Owning The Idea Part 5:
  • 31. But defining it wasn’t enough. I needed to own the idea of “Likeonomics” Especially because others were starting to use the term differently ….
  • 32. So I first introduced the idea of Likeonomics at the Mashable Connect conference in May of 2011.
  • 33. And it quickly got media attention ...
  • 34. I registered and launched several branded social media platforms ...
  • 35. And 6 months later the concept continued to appear in the media while I was still in the midst of writing the book.
  • 36. The Writing & Editing Part 6:
  • 37. As I wrote sections of the book, I used Powerpoint to help organize the flow …
  • 38. This was what my desk looked like on an average writing day …
  • 39. Cards from my research and sorting process. Great biography that helped me write the opening story for Likeonomics. BIG monitor to see multiple pages at once. Desk fan to keep cool! Sticky tabs to help bookmark useful quotes. Mmm, Nespresso Latte … fuel for writing! Freakonomics for inspiration!
  • 40. First draft (with handwritten edits)
  • 41. A screen grab from the moment I realized I really wasn’t writing a social media book – the term “social media” was not found … and I had written about half the book!
  • 42. Second draft (with proofreading)
  • 43. Final draft (with layout + design)
  • 44. The Cover Design Part 7:
  • 45. Before we had a cover, I created this image as a placeholder – and chose orange as the theme color.
  • 46. Wiley created 3 initial designs – these were the two I DIDN’T pick …
  • 47. The third design was good – but before agreeing, I decided to play around a bit with other cover designs myself …
  • 48. But the third design was the best of all of them … and within a few weeks we agreed to use it.
  • 49. And here’s what the full book jacket design will look like:
  • 51. In April of 2012, I offered the first sneak peek at the book.
  • 52. And hosted a virtual chat about the book – which inspired this presentation!
  • 53. I created a wireframe for the book website.
  • 54. Which my design team revised, and we worked together on the final design …
  • 56. I also updated the Facebook timeline with milestones for the book …
  • 57. And we got galleys and manuscripts to share with media.
  • 58. So, what comes next? Launch! Media Reviews Articles Blog Posts Bulk Orders Custom Content And Lots More!
  • 59. The book will officially launch on May 22nd, 2012! If you enjoyed this story of the making of Likeonomics, here are a few ways you can get involved in the launch …
  • 60. THE RESULTS Part 9: UPDATED JANUARY 2013!
  • 61. We generated lots of positive media coverage and buzz in the press …
  • 62. Books sales started to take off …
  • 63. And stayed fairly steady for the first eight weeks after release of the book …
  • 64. In April of 2012, I offered the first sneak peek at the book.
  • 65. And it was even selected for several industry awards …
  • 66. Want More Information? Twitter: @rohitbhargava Get Exclusive Downloads and Special Offers On The Official Book Website: www.likeonomics.com
  • 67. + HOW CAN WE HELP YOU? CONCIERGE MARKETING SIGNATURE WORKSHOPS NON-OBVIOUS KEYNOTES CMO CONSULTING AGENCY REVIEWS STRATEGY AUDITS STORYTELLING CONTENT MARKETING DIGITAL CERTIFICATIONS CONFERENCES PRIVATE SUMMITS EXEC RETREATS DOWNLOAD THIS PRESENTATION AND MORE : www.trustimg.com/useful
  • 68. + THIS PRESENTATION IS PART OF THE www.trustimg.com/useful SEE MORE PRESENTATIONS OR DOWNLOAD A PDF: