AIRCEL SOGA REPORT SUBMITTED BY ROHIT VERMA (SMS VARANASI) FOR SUMMER TRAINING

1. Your world of possibilities

2. Project Title
Share Of Gross Adds
(i.e. Focus on Maximum Sim Activation of
Aircel)
Summer Training Report
Submitted in Partial Fulfillment of the Requirement for the
MASTER OF BUSINESS ADMINISTRATION
MBA
Under Supervision of - By –
Mr. ATISH KHADSE ROHIT VERMA
(LECTURER) Roll No.1310670083
Mr. VIMAL NARAYAN SINGH
(ZSM, VARANASI ZONE)

3. Various Terminologies used in
Telecom Sector
 RCV (Recharge Vouchers)
 E-TOP (Electronic Balance)
 UAO (Unique Activation Outlets)
 UEO (Unique E-Top Outlets )
 Activations refers to new customers Acquisition
 Hierarchy In Aircel (vns cluster)
CPH > ZSM > TSM > DCP > DSM > RETAILERS
 One Complete Activation involves
111 > 111B > 222 > FR > 1st Call
(59059)

4. Title of the Project
SOGA (Share Of The Gross Add)
 About the Project- The project refers to
know about the total number of SIM
Activations by the various UAO outlets in the
Varanasi city.
 Objectives-To know about the position and
the value of the company in the Market.
 This projects helps to maximize the customers
of this company & to provide better service
facility

5. Introduction About
 Aircel is an Indian mobile network, Headquartered
in Chennai, which offers voice & data services ranging
from Postpaid and Prepaid plans, 2G and 3G services,
Broadband Wireless Access (BWA), Long Term
Evolution (LTE) to Value-Added-Services (VAS).
 Aircel commenced operations in 1999
by Chinnakannan Sivasankaran and today is the
leading mobile operator in Tamil Nadu, Assam, North-
East India and Chennai.

6.  In 2006, Aircel was acquired by Malaysia’s
biggest integrated communications service
provider Maxis (Maxis Communication
Berhard) and is a joint venture with Sindya
Securities & Investments Pvt Ltd - Maxis
holds 74% equity in the company
 In 2010, the company brought 3G and wireless
broadband (BWA) spectrum in 13 and 8
circles respectively in the 2010 spectrum
auction

7.  It is India’s fifth largest GSM mobile service
provider and seventh largest mobile service
provider (both GSM and CDMA) with a
subscriber base of over 65.1 million.
 It has a market share of 7.33% among wireless
operators (includes GSM, CDMA, and FWP
operators) in the country.

8. Products & Services
 It offers voice & data services ranging
from postpaid and prepaid plans, 2G and 3G
services, Broadband Wireless Access (BWA),
Long Term Evolution (LTE) to Value-Added-
Services (VAS)

9. DATA COLLECTION
(RETAILERS IN VARANASI)
E-TOP NO. OUTLET NAME BEAT( A ddress) DISTRIBUTER AIRCEL AIRTEL VODA IDEA RELIANCEBSNL UNINOR TOTAL
9807590451 shivam etrep. Mehmoorganj Sahyog comm. 3 7 5 2 8 2 8 35
9807590452 shiv ganga comm Mehmoorganj Sahyog comm. 8 12 7 5 6 3 5 46
8896091003 ansh mobile Mehmoorganj Sahyog comm. 6 10 7 5 10 1 4 44
9807590275 Rajat comm. Mehmoorganj Sahyog comm. 5 7 8 7 9 3 4 43
9807890776 keshav entrp. Mehmoorganj Sahyog comm. 10 13 12 12 10 5 10 72
8898654534 priyam comm. Mehmoorganj Sahyog comm. 5 10 3 4 6 7 8 43
9807590266 shubham mobile Rathyatra Sahyog comm. 15 15 10 6 7 4 10 67
9807865432 Vinay comm. Rathyatra Sahyog comm. 5 6 3 6 6 4 8 38
9807590385 jay store rathyatra sigra Sahyog comm. 7 6 8 4 5 7 8 45
8574090460 narayani comm. sigra crossing Sahyog comm. 7 14 13 10 12 4 10 70
8574199806 DNU mobile sigra crossing Sahyog comm. 9 13 12 5 13 2 8 62
8574199801 om sai comm. sigra-mehmoorganj Sahyog comm. 7 13 10 12 7 6 9 64
8574199801 sai comm. sigra-mehmoorganj Sahyog comm. 2 8 4 6 9 8 37
9807590360 suprabhat comm.sisigra-mehmoorganj Sahyog comm. 8 10 12 9 7 6 10 62
9807791991 maa sharda comm sigra-mehmoorganj Sahyog comm. 5 10 3 4 6 7 8 43
9807492508 cyber zone sigra-mehmoorganj Sahyog comm. 8 12 7 5 6 3 5 46
9807590312 jai ganga homeo. sigra-mehmoorganj Sahyog comm. 7 13 10 12 7 6 9 64

10. DATA COLLECTION
(RETAILERS IN VARANASI)
E-TOP NO. OUTLET NAME BEAT( A ddress) DISTRIBUTER AIRCEL AIRTEL VODA IDEA RELIANCEBSNL UNINOR TOTAL
9807910325 Vishnavi comm. DAFI BHU Sahyog comm. 10 15 8 8 12 4 8 65
9807590705 Garima mobile DAFI BHU Sahyog comm. 8 10 6 7 123 3 10 53
8896091003 pramod comm. lanka Sahyog comm. 10 15 8 10 15 3 12 73
9807590275 peoples pco lanka Sahyog comm. 15 20 10 12 15 3 10 85
9807890776 pawan comm. lanka Sahyog comm. 10 13 12 12 10 5 10 72
8563991222 maa jagdamba lanka Sahyog comm. 2 5 3 3 5 3 6 27
9807490309 maa sharda comm lanka Sahyog comm. 15 18 10 6 7 4 10 70
9807590509 mobile woprld lanka Sahyog comm. 5 6 3 6 6 4 8 38
8896292730 vijay comm lanka samneghat Sahyog comm. 10 12 8 4 5 7 8 53
9807590819 jamvat comm lanka samneghat Sahyog comm. 7 14 13 10 12 4 10 70
9807599014 conjument point lanka Sahyog comm. 9 13 12 5 13 2 8 62
9807590498 jaiswal telecom Assi Sahyog comm. 7 13 10 12 7 6 9 64
8574199801 sai comm. durgakund Sahyog comm. 7 8 4 6 9 4 8 48
9807590360 ayan comm. vijya road Sahyog comm. 8 10 12 9 7 6 10 62
9807791991 mobile solution bhelupur Sahyog comm. 5 10 3 4 6 7 8 43
9807492508 yash comm. bhelupur Sahyog comm. 12 12 6 6 10 3 10 59
9807590312 raj pco kamaccha Sahyog comm. 20 25 15 12 13 6 18 109

11. DATA COLLECTION
(RETAILERS IN VARANASI)
E-TOP NO. OUTLET NAME BEAT( A ddress) DISTRIBUTER AIRCEL AIRTEL VODA IDEA RELIANCEBSNL UNINOR TOTAL
7843994532 verma telecom Gurubagh vaibhav enter 4 6 5 4 6 3 5 33
9807590244 ashish electricals Gurubagh vaibhav enter 10 12 8 5 6 4 6 51
9807590269 Krishna telecom LUXA vaibhav enter 8 10 8 6 10 1 4 45
9807590280 voice telecom LUXA vaibhav enter 10 10 8 7 9 5 8 47
9807890776 ashish comm. LUXA vaibhav enter 10 20 12 12 10 5 10 79
8898654534 vikash enter LUXA vaibhav enter 5 10 3 4 6 7 8 43
9807590266 prakash mobile LUXA vaibhav enter 15 15 10 6 7 4 10 67
7844994771 mobile solution LUXA vaibhav enter 5 6 3 6 6 4 8 38
8574190686 yash comm LUXA PDR vaibhav enter 7 6 8 4 5 7 8 45
8896194412 jolly entrp. Girjaghar vaibhav enter 7 14 13 10 12 4 10 70
8562993379 zoom travels Girjaghar vaibhav enter 9 13 12 5 13 2 8 62
8574199801 ratan comm. Ignishia line cantt Raj ENTRP. 7 13 10 12 7 6 9 64
8574199801 preeti mobile Ignishia line cantt Raj ENTRP. 2 8 4 6 9 8 37
9807590360 SP commm. Ignishia line cantt Raj ENTRP. 8 10 12 9 7 6 10 62
9807791991 lovely pco cantt Raj ENTRP. 7 10 3 4 6 7 8 45
9807492508 cyber zone cantt Raj ENTRP. 9 12 9 6 6 3 8 53
9807590312 BABA comm. cantt Raj ENTRP. 8 13 9 12 8 6 10 66

12. DATA COLLECTION
(RETAILERS IN VARANASI)
E-TOP NO. OUTLET NAME BEAT( A ddress) DISTRIBUTER AIRCEL AIRTEL VODA IDEA RELIANCEBSNL UNINOR TOTAL
9807594603 Golu pco Maldahiysa RAJ ENTERP. 14 15 10 10 12 4 10 75
9807591275 heaven comm. Maldahiysa RAJ ENTERP. 8 10 8 9 12 3 10 60
9807590330 k.k comm. Maldahiysa RAJ ENTERP. 10 15 8 8 13 3 10 67
9807590275 prem mobile lahurabir RAJ ENTERP. 15 20 13 15 15 3 10 90
9707490077 shubh sandesh lahurabir RAJ ENTERP. 10 13 8 12 10 3 6 62
9807991222 ravi comm. lahurabir RAJ ENTERP. 4 9 3 6 10 5 10 47
98567490309 kashi mobile lahurabir RAJ ENTERP. 15 18 10 6 7 4 10 70
9807194488 prakas mobile kabir chaura RAJ ENTERP. 5 10 5 12 10 6 10 58
9807194477 limking point kabir chaura RAJ ENTERP. 10 12 8 4 5 7 8 53
9807090680 nice comm. vishesarganj RAJ ENTERP. 12 17 13 10 12 7 10 89
8896402848 jaya comm. vishesarganj RAJ ENTERP. 9 13 12 5 13 2 8 62
8896394165 nand entreprises prahlad ghat RAJ ENTERP. 7 13 10 12 7 6 9 64
8896394124 keshrwani comm Machodri RAJ ENTERP. 7 8 4 6 9 4 8 48
8896191839 matashri comm. Machodri RAJ ENTERP. 8 10 12 9 7 6 10 62
9807791991 pcp paradise machodari RAJ ENTERP. 5 10 3 4 6 7 8 43
9807492508 yash comm. vishesarganj RAJ ENTERP. 14 17 8 7 10 3 10 69
9807590312 raj pco vishesarganj RAJ ENTERP. 20 25 15 12 10 6 13 99

13. DATA COLLECTION
(RETAILERS IN VARANASI)
E-TOP NO. OUTLET NAME BEAT( Address) DISTRIBUTER AIRCEL AIRTEL VODA IDEA RELIANCEBSNL UNINOR TOTAL
8574090688 ideal comm. adam nagar RAJ ENTERP. 14 15 6 10 10 4 10 69
8564082567 sanjay comm. adam nagar RAJ ENTERP. 8 12 4 4 7 3 10 48
8563992661 sumit comm. dara naghar RAJ ENTERP. 10 15 8 8 13 3 0 57
7844894712 pradeep pco dara naghar RAJ ENTERP. 14 15 10 12 10 3 7 70
7844894694 uzwal general str saddluhpura RAJ ENTERP. 10 13 8 12 10 3 6 62
8563991933 sahil pco aalia pura RAJ ENTERP. 4 9 3 6 10 5 10 47
8574090694 happy point allia pura RAJ ENTERP. 18 18 13 9 10 4 13 85
9807590420 R.K mobile bhadhau chungi RAJ ENTERP. 5 10 5 12 10 8 10 60
9807590136 ajay general storesbhadhau chungi RAJ ENTERP. 10 12 8 6 5 7 8 55
8563991638 sewak comm. ramnagar chock S.V.N computers 12 15 13 6 5 4 7 62
8896097098 jaya comm. ramnagar chock S.V.N computers 10 12 8 5 10 2 6 53
9807593076 jaiswal comm. ramnagar chock S.V.N computers 8 12 8 6 6 2 8 50
8564810465 kushwaha store ramnagar chock S.V.N computers 7 8 4 6 9 4 8 48
8564810471 sahu mobile ramnagar chock S.V.N computers 12 10 8 5 8 7 10 60
8564810475 sandeep mobile ramnagar chock S.V.N computers 5 10 3 4 6 7 8 43
8564810738 j.p communicationramnagar chock S.V.N computers 8 10 8 9 12 3 10 60
8563982788 sun enterprise ramnagar chock S.V.N computers 12 15 13 8 10 2 10 70

14. DATA ANALYSIS AND RESULT
INTERPRETATION

15. Experiential Learning
 There are about five distributors in Varanasi
covering the whole market of the city and
nearby places.
 Learned about the functioning and working of
the Distributers.
 All the distributer deals with more than the 200
Retailers.

16. Experiential Learning
 Came to know about the working of TSM ,
Distributers, DSM and their role towards
enhancing sales by providing product and
services to retailers & customers on time.
 Product Promotion is a major tool for
enhancing sales by means of Branding , taping,
poster’s and various offers(DP, CSK, monsoon
offers)
 The aim of all players of market is to retain the
existing customers and acquire new one.

17. Experiential Learning
 Came to know about the various types of
problem in network i.e out of coverage, power
problems, 2G & 3G problems and call
cracking.
 2G (voice) operates at 900 MHz at covers
range of 3km while 3G (data) operates at 2100
MHz.
 Came to know ICR (Intra Circle Roaming)
which is a guideline of TRAI to ensure sharing
of the towers and networks.

18. FINDINGS
 Airtel has the maximum user base in varanasi
as compare to other players .
 Aircel is on sixth position in the market
covering about 9 % of customers.
 Aircel has the better scope for growth as its
customer coverage is increasing over a period
of time.
 Better network service will lead to expansion
of our customer base.

19. CONCLUSION
 Aircel is a leading mobile network company so
there is a Very Good scope for the growth of
the company.
 Because of the better Product & Service its
share in the market continuously increasing
over a period of time.
 Aircel is giving tough competition to big
players as it is providing very cost effective
offers.

20. LIMITATIONS
 Sometimes retailers were reluctant to provide
the information.
 Network problem in some of the outer area’s
need to overcome for expanding customer
base.
 Proper and regular advertisement need to be
done for makings the offers and scheme
known to customers.
 The study is been done keeping in mind the
policies of Head office.

21. SUGGESTIONS
 Aircel networks need to be improved in some of the
area of varanasi and some outer areas so as to attract
more customer & provide better services.
 Very competative advertising techniques need to be
adopted keeping in mind the competitor’s actions.
 Company need to ensure better relations with the
distributors and other parties since perfect
functioning is possible only when their is perfect
understanding of each other.

22. THANKYOU
ROHIT2708.VERMA@GMAIL.COM