“Live From Everywhere: Maximizing and Monetizing the Live Video Landscape,” "Live-streaming has become one of the biggest stories in digital this year, and it keeps on growing," says Cynopsis Executive Editor Lynn Leahey. "Between the sophistication of the technology, the new ways that publishers, programmers and marketers are taking advantage of the format, and the ways that social media giants like Twitter and Facebook are starting to push it front-and-center, it's never been more important to get a handle on how to leverage live platforms. ------------------------------------------------------ 1) As production experts creating platform-optimized content, professional live video, and interactive experiences 2) As consultants optimizing distribution strategy, navigating platform nuances, and reaching audiences across leading social platforms 3) As creators ideating, scripting, and producing content, experiences, and original programming Clients include international brands, publishers, influencers and agencies, and independent creators, talent, production companies, and media brands.

1. 2016
SAY HELLO TO GENERATION LIVE

2. 2
The first Live Streaming Network (LSN) that
lives at the intersection of brands, influencers,
and audiences.
We are a media company and creator network,
focused on live, and driven by data.
We are LIVE!

3. 3
200 Million
Unique monthlies on Amazon’s
Twitch. 7.5B+ minutes watched
Periscope broadcasts since its
launch from March 2015 to
March 2016. Almost 1M hours of
live streams watched daily.
Facebook users who can now
view and share live video via
Facebook Live
Number of daily, real-time video
views on Snapchat
100 Million 10 billion1.4 billion 80%
Percentage of monthly Internet
traffic from video by 2019
Now is live A realtime revolution at our fingertips
no cost + ease = audience
Live streaming is a game changer. Recent advancements make it available to the masses via
smartphone at no cost, reaching the largest possible audience no matter where they are
Social broadcasting
The ultimate convergence of social media and broadcasting, live streaming
is a new medium that is more powerful than either
Data & analytics
Live creates real time data & analytics opportunities
beyond anything we’ve seen previously

4. Chewbacca mom
A long time ago in a galaxy far, far away …
A Mom bought a Chewbacca mask. She tried it on. She laughed
hysterically. Thanks to Facebook Live, we’re all laughing with her.
It’s the simple joys in life …
• 140M+ views of her original video
• 32M+ views on Kohl’s follow up video
• 11M+ views James Corden & JJ Abrams carpool YouTube video
• 101% increase in engagement around Kohl’s brand
• Visit to Facebook campus to hang out with Chewbacca
• Countless Memes, imitations, and references across social media
Live let the wookie win
The Power of Live
appendix 4

5. audience
accessEasy difficult
nichemass
youtube
channels
Blogs & social
Example: Food media landscape
Traditional tv
Live
streaming
5appendix

6. 6
Have a Facebook following? We
tailor compelling creative, talent, &
content to make the most of your
reach and command attention.
Facebook Live
Want to be discovered by Gen-Z
and Millennials? We make you a
part of the conversation with the
right influencer and right audience.
younow
Periscope reflects what’s trending
in the world right now. We insert
you into realtime conversations,
events, and focal points.
periscope
With YouTube’s live-focused app,
YouTube Connect, we can reach
existing subscribers with the power
of live engagement.
YouTubE Connect
Where we go live Right audience right platform right time

7. As an owned OTT destination/app allows high level control,
customization, & analytics. Facebook’s API and analytics
give it an edge over other, locked down platforms.
YouNow’s robust, interactive feature set, including split
screen with Guests have helped its community engage and
grow. Facebook’s API will allow it to advance quickly.
New content discovery is a challenge in live. Social
notifications help find what you already like, but the ability
to browse for newness varies greatly across platforms.
Facebook’s ubiquity makes Live mainstream. Periscope,
YouNow, and similar platforms have growing brand
awareness, and OTT apps require tremendous marketing.
Platform comparison
Control & analyticsLow high
OTT
awarenessLow high
OTT
discoverabilityLow high
OTT
EngagementLow high
OTT
7appendix

8. 8
We partnered with Camila Alves, a Celebrity Lifestyle
Expert, International Spokesmodel, TV Host, and Mom to
produce the first live, weekly, lifestyle show on Facebook.
• 4.3 million overall impressions
• 1 million video views
• Audience: 68% Women, 21% 25-34, 17% 35-44
• Top 3 markets: US, Brazil, India
• 37% increase in Facebook Page Likes in 6 months
first live weekly
Lifestyle show on LIVE
October! November! December! January! February! March! April!
Page Likes
Camila’s codeLifestyle food family
Diy healthy living

9. 9
OTT vs Social broadcasting
The difference
OTT Advantages
Limitless Data & Analytics
UX Customization
Content Curation
Cross-Device Compatibility
OTT Disadvantages
Must Build Awareness / Traffic
Development & Hosting Costs
Requires Content Library
Often Low or No Engagement
Live streaming video comes in many forms with the biggest divide
between OTT (over-the-top) channels/apps, commonly found on smart
TVs or set top boxes like Apple TV or Roku, and social broadcasting
platforms like Facebook Live, Periscope, and YouNow.
Social Broadcasting Advantages
Existing Community
Easier Audience Acquisition
High Engagement Levels
Low or No Cost
Social Broadcasting Disadvantages
Limited Data & Analytics
Features Limited by Platform
No Ownership
Limited Commerce / Monetization
appendix

10. Roker Labs and Dextro collaborated on the most
comprehensive, independent analysis of a live
streaming community with YouNow, learning volumes
about the platform’s Gen-Z and Millennial user base.
10appendix

11. 11appendix
Roker Labs published the first-ever live streaming
Index in July 2015. This comprehensive report
quantified and ranked the influencers and talent
currently using Periscope within select verticals.
The roker index

12. 12
JRSportBrief was on location in Chicago and legendary boxer
Oscar De La Hoya was in New York, but their candid conversation
was shared with the world via YouNow.
Using the power of YouNow’s unique guesting feature, De La Hoya
joined JR’s broadcast to promote HBO Boxing’s Canela vs. Khan
fight and Tecate’s new app in advance of the Pay Per View event.
Viewers across the globe were given exclusive, instant access to
engage with the world-class fighter through the power of live
streaming video, and invited to purchase tickets through an
embedded Buy Now button.
Case study
Canelo vs khan
appendix

13. The next media network
will be built on a phone
Rokermedia.live