Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Understand the Key differences between SMO and SMM
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation
1. 22 ToolsTo Rank Higher,Convert Better,Automate Everything
& Find Holes In The Market Your Competitors Have
Missed
#tcs2016 @RolandFrasier
Roland Frasier
12. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Keyword
Research
#tcs2016 @RolandFrasier
13. Keyword Research Tools We Use…
SEMRush FreshKey WordTracker
UberSuggest iSpionage Adwords KW Planner
KeywordSpy Google Trends KeywordTool.io
Soovle VideoCents MerchantWords
#tcs2016 @RolandFrasier
14. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Search
#tcs2016 @RolandFrasier
15. SEMRush.com
• Run a domain level keyword report
• Export to Excel
• Sort by Rank (High to Low) + Traffic (High to Low)
• Create + publish content for keyword rankings 2 – 10
• Use influencer outreach, paid media to content + email to list
about new content to drive traffic and links to content
#tcs2016 @RolandFrasier
16. Competitive Intelligence Tools We Use…
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While From Browsing By
Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images
#tcs2016 @RolandFrasier
17. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Competitive
Intelligence
#tcs2016 @RolandFrasier
27. Buffer.com
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While Browsing By Using
Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images
#tcs2016 @RolandFrasier
29. TailWindApp.com
• Pinterest + Instagram: Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions + Analytics
• We Use Tailwind To Generate Up To 20,000 Leads Per Day
From Pinterest For DIYReady + SurvivalLife
#tcs2016 @RolandFrasier
30. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Monetization
#tcs2016 @RolandFrasier
32. AdButler.com
• Serving Ads On Native Commerce Sites
• Has Added $50,000 Per Month In New Ad Revenue So Far
• Rotates Best-Performing, Highest-Paying Ads
• Real-Time Reporting
#tcs2016 @RolandFrasier
34. SkimLinks.com
• Non-Obtrusive Supplemental Monetization From Branded
Products In Your Content
• 20,000 Merchants In Network
• Automatically Turns Links To Products In Your Content Into
Affiliate Links
#tcs2016 @RolandFrasier
36. RevContent.com
• Native Commerce Content Recommendation Network
Recommending 200 Billion Pieces Of Content Per Month
• Allows Us To Generate Income From Posts With Post-
Specific Ads
#tcs2016 @RolandFrasier
38. AdThis.com
• Automatically Add Share + Follow Buttons To Your Site
• Automatically Recommend Additional Content On Your Site
• On-Site Retargeting Exit Pops Based On Where Your
Visitors Came From, Interests Or Behavior
• Add Or Promotion Bars At Top Or Bottom Of Your Site
#tcs2016 @RolandFrasier
40. SnapEngage.com
• Live Chat For Websites: Captures + Exports Leads
• Automatically Pulls User Info At Start Of The Chat +
Saves Chat Transcript To The System
• Customized Chat Boxes To Match Website
• Adding To Customer Care As Profit Center $59,000 Last
Month
#tcs2016 @RolandFrasier
42. HelpScout.com
• Built-In Knowledge Base Integrates With The Help-Desk
• Added To Customer Care As Profit Center $59,000 Last
Month
• Fantastic For Organizing Our Ever-Growing List Of
Products For Customer Care Agents To Pull On The Fly
#tcs2016 @RolandFrasier
43. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Affiliate Networks
#tcs2016 @RolandFrasier
46. ClickBank.com
• Added $3.1 Million In Revenue In 2015
• 200 Million Customers
• 500,000 Affiliates In Network
• Remarketing
• JVs: Definitely Worth Visiting At Their Booth Here @ T&C
#tcs2016 @RolandFrasier
47. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Analyitics
#tcs2016 @RolandFrasier
50. HotJar.com
• Creates Session Recordings
• Improve Form Design To Improve Conversions: Recorded 5,000 Cart
Interactions & Used Data To Design New Layout For DM’s Order Form.
• Form Analysis – Find Where People Drop Off Your Form, Which Fields
They Re-enter, Time On Each Field & # Of Times Form Submits Fail
• Heat Maps (But We Like CrazyEgg Better)
• User Surveys
#tcs2016 @RolandFrasier
51.
52. GoogleAnalytics.com
• Check Acquisition > All Traffic > Source Medium For New
Traffic Channels
• Same as above but check for referrals
• Check Behavior > Behavior Flow > Site Content > All Pages
To Find Best Performing Content
• Check Your Sessions By Hour To Find Best Times To
Interact, Post Content, Etc. With Your Visitors
#tcs2016 @RolandFrasier
53.
54.
55.
56.
57.
58. CrazyEgg.com
• Heat Map: We found that a section of our home page got a lot of
clicks, but didn’t link anywhere. We added a link to a sales page
& saw a 49% increase in DM lab sales from the homepage.
• Scroll Mapping: Find how far visitors scroll on your site
• Confetti: Find out what people who come to your site from
different traffic sources click on the most.
#tcs2016 @RolandFrasier
59. Use click trackers to find click leakage on all your offer pages
These images got
12% of all clicks,
but didn’t have a
link
60.
61. Quettra.com
• 1. Mobile App Intelligence For Android + iOS Device Users
• 2. Quettra Portrait Provides Detailed User Profiles, Personas,
Demographics And Interests.
• 3. Personalize Content Based On User Preferences, Data Mine To
Better Target New Prospects. Monetize Better By Providing Ad
Networks More In-depth Customer Demo/Interests Targeting
#tcs2016 @RolandFrasier
62.
63. Grytics.com
• 1. Facebook Group Analytics + Management
• 2. Find When Members Are Most Active + Learn Best Times
To Interact With Them And Post.
• 3. Reward Active Members With “Wall Of Fame”
Leaderboard For Likes, Comments, Posts & Influence
#tcs2016 @RolandFrasier
64. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
On-Site
Retargeting
#tcs2016 @RolandFrasier
65.
66. OptiMonk.com
• Contextual Exit Pops, Scroll Pops & Hello Bar
• Based On Where Visitors Came From (FB/Google) and The Kind Of
Content They Are Consuming
• Digital Marketer Used To Generate An Additional 22,689 Leads
• Increased DM Lab Sales By 30.22%
• Decreased Bounce Rate By 8.52% & Increased Time On Site By 35%
#tcs2016 @RolandFrasier
67.
68. Gleam.io
• Contests, Social Share Rewards & On-Site Retargeting.
• Single-Step Scroll Pop Lead Capture Form To 2x Leads
• T&C TY Page Share Request > $69,105 Organic Ticket
Sales From Facebook ($59,897) & Twitter ($9,208)
• Double Your Sales Campaign For Sharing Lead Magnets
#tcs2016 @RolandFrasier
69. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Live Chat
#tcs2016 @RolandFrasier
70.
71.
72. SnapEngage.com
• Easy to capture and export leads
• Great integrations with other solutions (for us HelpScout)
• Customize the look and feel to match your websites
• Partially responsible for $59k in sales by customer support
last month.
#tcs2016 @RolandFrasier
73.
74. Google Tag Manager –TagManager.Google.com
• Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your
Site Without Having To Involve Your Dev Team
• Add & Update Tags On Your Website & Mobile Apps
• Used To Set Up Sequence In GTM To Get Accurate Ecommerce
Data Measuring Campaign Effectiveness From Purchase To Final
Upsell
#tcs2016 @RolandFrasier
75. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Research
#tcs2016 @RolandFrasier
77. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Conversion
Optimization
#tcs2016 @RolandFrasier
78.
79. VisualWebsiteOptimizer.com
• A/B + Multi-Variant Split Tests
• Check out tons of case studies on the DM blog.
• Worked better for us than Optimizely because we
found that Optimizely slowed some of our sites
down significantly.
#tcs2016 @RolandFrasier
83. EmailOnAcid.com
• Check Email Appearance Across All Formats, All Devices
• Link + Image Validation: Never Send A Broken Link Again
• Defeat Image Blocking With “Mozify” Styled Text
Replacement Feature For Blocked Images
#tcs2016 @RolandFrasier
84.
85. WickedReports.com
• Gives easy-to-understand reports based on UTMs that
connects directly to Infusionsoft.
• More of a closed system than ecommerce reporting in GA.
It’s how we measured Gleam’s effectiveness on revenue.
• Connect Your Email, PPC, Social & CRM Data In One Place
#tcs2016 @RolandFrasier
86. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Project
Management
#tcs2016 @RolandFrasier
87.
88.
89.
90.
91. GetFlow.com / Blossom.co / Podio.com / Slack.com
• Flow: Project Management.Turns Chats Into Tasks. Very Visual.
• Blossom: For SCRUM Project Development
• Podio: For Tech Groups. Creates Separate Web-Apps For Calendars,
Gantt Charts,Agile SCRUM Boards, Kanban Boards, Etc.
• Slack: For Intra-Company Communications
#tcs2016 @RolandFrasier
92. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Lead Gen
#tcs2016 @RolandFrasier
98. Qzzr.com
• Create, Embed + Share Customized Quizzes
• Export To CRM + Segment Based On Replies To Personalize
For Highly Targeted Follow-Up Marketing
• Add Calls To Action To End Of Quiz To Drive Traffic To Opt-
In + Tripwire Pages, Boost Facebook Likes, Etc.
#tcs2016 @RolandFrasier
102. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Productivity
#tcs2016 @RolandFrasier
103.
104.
105.
106.
107. Gliffy.com / Balsamiq.com / Moqups.com
• Gliffy: For Charting Out Funnels & Flowcharting Offers. Also
Helps With QA Having Everything Linked & Viewable
• Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business
Team, Developers & Designers On Same Page Before Dev Starts
• Moqups: Another quick mock-up tool.
• Speeds Dev Time, Reduces Iteration, Increases Productivity
#tcs2016 @RolandFrasier
108.
109.
110. Grammarly.com / CopyScape.com
• Grammarly For QA Grammar Checking Content
Prior To Posting
• CopyScape For QA + Legal Liability Reduction
Checking Content Prior To Publishing
• CopyScape To Discover Other People’s Content
That Infringes On Ours
#tcs2016 @RolandFrasier
111.
112. PiktoChart.com
• Quickly + Easily Make Beautiful Graphs, Charts
and Infographics
• 500+ Templates
• Stock Photo Library + Upload Your Own Videos
#tcs2016 @RolandFrasier
114. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Hiring & HR
#tcs2016 @RolandFrasier
115.
116.
117.
118. Workable.com / TimeDoctor.com / TestDome.com
• Workable: For Hiring. Posts To Top 15 Career Sites. Creates
Career Center. Tracks Entire Process Of Hiring.
• TimeDoctor: Monitoring & Improving Employee
Performance
• TestDome: Tests Programmers Before You Hire Them
#tcs2016 @RolandFrasier
119. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
QC,De-Bugging
Tech
#tcs2016 @RolandFrasier
120.
121.
122.
123. Bugherd.com / Loader.io / Twilio.com
• Bugherd: Like Sticky Notes On A Website. UI/QC
Team Pastes Stickies Right On Site,Turns Into Notes
For Debug Team
• Loader: For Load Testing (Free)
• Twilio: Appointment Reminders, 2 Factor
Authentication, Package ETAs, Call Tracking.
#tcs2016 @RolandFrasier
124. Twilio Use Case…
• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your
Membership Benefits Today.”
• Responses “I Never Signed Up For This.” = Cancel Membership,
Don’t Send Welcome Kit. Don’t Rebill.
• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks,
Save COGS On Kits Sent To Cancels Prior To Implementing
#tcs2016 @RolandFrasier
125. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Fulfillment
#tcs2016 @RolandFrasier
126.
127.
128.
129. ShipStation.com / SkuVault.com / ShipGooder.com
• ShipStation Integrates With Everything We Do: Amazon, Shopify,
Magento, LimeLight, SkuVault, Etc.
• Integrates With All Major Shippers: DHL, FedEx, UPS, USPS
• SkuVault Helps Manage Stock
• ShipGooder Helps Us Find The Best Rates
• Helped Us Ship 59,563 Items In January 2016
#tcs2016 @RolandFrasier
130. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Facebook
#tcs2016 @RolandFrasier
133. Highest Impact Split-Tests Ranked in Order of Impactfulness
1. Countries
2. Precise Interests
3. Images
4. User OS
5. Age Range
6. Genders
7. Broad Categories
8. Titles
9. Cities
10.User Device
11.Body Copy
12.Sexual Preference
13.Relationship Status
14.Regions
15.Education
16.Language