Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.

1. Steal These 7 Traffic Hacks We Used To
Get 1,141,489 Visits To 3 Of Our Websites
Last Month

2. Steal These 7 Traffic Hacks We Used To
Get 1,141,489 4,554,552 Visits To 3 Of Our
Websites Last Month

3. 7 Strategies Driving Millions Of Website Visits Per Month
4,554,552 Monthly Website Visits

4. 12 Day Old Crafts Industry Blog
From 0 To 4,934 New Users In 12 Days

5. 12 Day Old Gun Industry Blog
From 0 To 41,234 New Users In 12 Days

6. • Quickly create an unlimited amount of curated
content that outperforms original content
• Rank on page one of Google for hundreds of
keywords with a single blog post
• Multiply organic traffic 100% - 1,500% with
“viral lift” from social shares
• Pixel it all and get paid for every single organic
website visitor

8. STRATEGY #1
Drive traffic to content. Pixel it
based on interest. Retarget.

17. STRATEGY #2
Build data-driven SEO friendly site
structures

18. Data Driven Keyword Research

22. STRATEGY #3
Create data-driven curated content
quickly and easily

36. STRATEGY #4
License content to leverage celebrity,
build credibility and increase trust

37. CONTENTLICENSING
Curate High Authority Authors
To Increase Sales & Credibility

38. LICENSEDCOLUMNS

42. LICENSEDPERIODICALS

46. LICENSEDCOMICS

48. LICENSEDNEWS

52. LICENSEDAUDIO&VIDEO

55. PUBLICDOMANCONTENT

57. STRATEGY #5
Create search query driven content for
MASSIVE SEO benefits
50% of your total content

58. SurvivalLife.com: 487 Page 1 Keywords From A Single
Post

59. Use SEMRush To Determine Search Intent

60. Use SEMRush To Determine Search Intent

61. What Search Driven Content To Create

62. What Search Driven Content To Create

63. Building A High Ranking Search Query Driven Post

64. Related Search & SERP Source To Find Content To Curate

65. Move Between “Web” “Videos” & “Images” To Find Content

66. “Create a list post based
on 25 or more search
queries for your topic. In
the description for each list
item include the search
phrase, then link out to
high authority sites with
relevant content”
Rank For Multiple Page 1 Keywords With 1 Post

67. Cool, But Does It Drive Traffic?

68. Summary of Strategy #5
Step 1: Do a Full Search for your keywords to discover
your primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link
out to other people’s content on high authority domains.

69. STRATEGY #6
Create event or trend driven content
With Press Release support
20% of total content

70. Holidays
Movies Celebrities
Sports Events
Trendy Sayings, Phrases, Places

71. Holiday Research With SEMRush

72. Holiday Research With SEMRush

73. Export To Excel To Drill Down To Better Topics

74. Resource: BuzzSumo.com

75. Use BuzzSumo To Amplify Your Viral Lift

76. Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet
grooming, etc.), or to create customer life-cycle stage 1 general interest viral content.
Crafts (14,800 searches). Could apply to virtually any product used in crafting.
List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.
Masks (12,100 searches). If you sell materials useable to create masks. Family counseling,
psychology, self-improvement (masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if
you do anything food related and even if you just want to write a viral article and get the links.

77. Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events,
movies, elections in advance
Also… Celebrities… Trends

78. Use Google Trends To Find More Topics

79. Use Google Trends To Find More Topics

80. Then Use SEMRush To Find Data-Driven Topic Ideas

81. Now Tie The Data-Driven Topic To Your Niche

82. Viral Lift Is The Gift That Keeps On Giving

83. Case Study: Tie Current Events To Your Audience

84. Brainstorming + Data = Content To Create

85. Case Study: BuzzSumo Reveals Man Cave Trend

86. Case Study: Confirm Search Volume For Trend

87. Case Study: Use SEMRush To Pull Curated Content

88. Case Study: Use SEMRush To Pull Curated Content

89. Case Study: Check SERPs Until You Have Enough Content

90. Case Study: 44,884 Monthly Page Views

91. Strategy 6 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can
create content around. (Tip: If you have industry events in your niche, use those too.
Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.
Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have
your team list them on a collaborative Google Doc.
Step 4: Use SEMRush to find the data on keywords, search volume related to the
brainstormed ideas & find content to curate (using SERP Source).
Step 5: Match up your topic and theme ideas to the search data and greenlight the content
ideas that match up best to the search data and create the content.

92. STRATEGY #7
Find proven content winners and make
them better
20% of your total content

93. Step 1: Find link-worthy content
Step 2: Make something even better
Step 3: Reach out to the right people to let
them know about it.

94. Find Competitor Content With Lots Of Links

95. Find Competitor Content With Lots Of Links

96. Find Competitor Content With Lots Of Links

97. Find Competitor Content With Lots Of Links

98. • Make it look better (improve design /
photos / make an infographic
• Update it (it’s 6 years old)
• Increase length (make a 10 things list or
99 things)
• Make it more in depth (add video, more
images, do’s & don’ts, etc.)

99. Now, Let’s Find The People Most Likely To Link To It

100. Paste The Article URL Into The Search Box

101. Click On The Backlinks To See The Full List

102. Export The List To A Spreadsheet To Refine It

103. We Use Excel, But CSV Will Also Work

104. Go Through The List To Find The Best Prospects

105. Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique

106. Why We Want As Many Sharing Influencers As Possible

107. How do you find & Persuade influencers
to share your content?

108. Resource: Authority Spy

109. Use Authority Spy To Find & Content Influencers

110. Feature Them In A “Best Of” Post & Tell Them About It

111. Try Different Tools To Automate The Process

112. Case Study: DIYReady

113. Case Study: DIYReady

114. Strategy 7 Summary
Step 1: Find high-ranking, high-search targeted
keyword volume content with 100 or more quality
backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked
to the original content and let them know about your
new and improved version.

115. STRATEGY #8
Create content to acquire high value links
10% of total content

120. STRATEGY #8
Use BuzzSumo & Spike to “money-
ball” shares of content and ads

121. Use BuzzSumo To See What Content Gets Shared Most

122. Problem: Getting people to share is not easy

123. Huge SEO Benefits From Each Post

124. Fewer Posts Needed Because They Perform So Well

125. DIYReady.com: 241 Page 1 Keywords From A Single Post

126. Can a tool predict
headline virality?

127. Resource: Emotional Value Calculator -
aminstitute.com/headline/

128. Resource: Emotional Value Calculator -
aminstitute.com/headline/

129. DIYReady.com: 241 Page 1 Keywords From A Single Post

130. DIYReady.com: Posts Most Shared On Facebook

131. http://www.contentrow.com/tools/link-bait-title-generator
upworthygenerator.com
buzzfeed.com/awesomer/what-would-the-buzzfeed-post-
about-you-be-called
blog.newswhip.com/index.php/2013/09/the-clickbait-
headline-generator
Viral Headline Generators To Cheat With

132. 1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt & image
9. Don’t write anything your mom would hate

133. ISALLTHISEFFORT
WORTHIT?
What’s the value of this organic
traffic?

134. Monthly Revenue From Organic Pixels