2. PLAN
1. E-Commerce toward M-Commerce
2. M-Commerce : a vector of communication
3. Figures of M-Commerce in France
4. M-Commerce strategies
5. The mobile market
6. The mobile commerce
7. M-commerce applications most know in France
8. Shopping on TV
9. The contribution of 4G in the M-Commerce
3. 1. E-Commerce toward M-Commerce
1 . Definition of terms
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The e-commerce or electronic commerce includes all
commercial transactions taking place remotely through
electronic and digital interfaces.
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Turnover (in billions of euros)
M-commerce or mobile commerce is characterized by
the purchase or sale of goods or services on a mobile
terminal.
The growth of m-commerce is much faster than ecommerce at the same period
Source : FEVAD - Fédération e-commerce et vente à distance
4. 1. E-Commerce toward M-Commerce
2. Evolution
2001 : Premium SMS on mobile phones
2007 : Release of the first iPhone
2010 : Arrival of large e-retailers on smartphones
3 million French bought on mobile : 12% of e-shoppers
2011 : More and more french people make purchases on smartphones
2012 : 19.4 million : number of smartphone users in France
2013 : Turnover of m-commerce has increased by 120% at the first half
2014 : Mobile will be the first way to connect to the internet.
Source : http://fr.slideshare.net/clairette5/mcommerce-forum-du-ecommerce-rennes?from_search=11
5. 1. E-Commerce toward M-Commerce
3. Issues and interests of M -commerce
Issues :
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M-commerce is the transition of e-commerce on the internet mobile
FEVAD ad 8 to 14 million mobile customers in 2016.
Engage in m-commerce has become a priority for many e-commerce sites like Amazon and Ebay
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M-commerce is the near future, this is the new direction for the sustainability of its business.
Changing consumption patterns of users
Consumer mobility
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Enrich the shopping experience for the technologies installed in smartphones
New opportunities of the geolocation
The technology of augmented reality
The market of mobile applications
Source : FEVAD - Fédération e-commerce et vente à distance
6. 1. E-Commerce toward M-Commerce
3. Issues and interests of M -commerce
Interests :
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Enhance its reputation
Win new customers
Customer loyalty
Know your customers and prospects
Geolocated marketing
→ For a seller
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Additional exposure
No time constraint or spatial constraint
Additional services
Distance purchases
Compare and suggest products
→ For a user
Source : FEVAD - Fédération e-commerce et vente à distance
7. 1. E-Commerce toward M-Commerce
4. Available products and services
Mobile Banking
Compare Prices
Mobile Coupons
Mobile Ticketing
Loyalty cards
Applications
Source : http://fr.wikipedia.org/wiki/M-Commerce#Produits_et_services_disponibles
8. 2. M-Commerce : a vector of communication
With mobile commerce, companies have other media to convey
their message : on smartphones and tablets.
The mobile is a vector of commercial communication and loyalty.
Consumers receives information directly on their mobile, some with
promotional codes present in the shop.
Source : http://www.aumagasin.fr/actualites/m-commerce-des-clients-connectes-depuis-leurs-mobiles.html
9. 3. Figures of M-Commerce in France
Mobile users on
social networks
Market share
Mobile users Internet consultants : 72% in 2013
25.1 million mobile users in France
Sales in millions of units
15% of French scan QR-codes
29 : Average number of applications per user
Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
10. 4. M-Commerce strategies
Mobile application or mobile website ?
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Mobile site : Static navigation, permanent connection required, limited
functionalities, a low cost development, direct access via a search engine, not
Téléchargment needed, etc.
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Application : search, download, install (and updates), presence in the app
stores, local storage, access to GPS, QR-code, faster, more stable, cost
development, the possibility of more easily solicit the user (push method).
Source : http://fr.slideshare.net/Poule_Design/les-stratgies-m-commerce?from_search=4
11. 5. The mobile market
1. Major players in the mobile market
Between November 2012 and February 2013, 51.2% of
smartphones sold were under Android, against 43.5 under
iOS in the U.S.
In the world : 70.1% under Android against 21% under i OS.
Source : http://techland.time.com/2013/04/16/ios-vs-android/
12. 5. The mobile market
2. Figures 1/3
Source : http://techland.time.com/2013/04/16/ios-vs-android/
13. 5. The mobile market
2. Figures 2/3
Source : http://techland.time.com/2013/04/16/ios-vs-android/
14. 5. The mobile market
2. Figures 3/3
Source : http://techland.time.com/2013/04/16/ios-vs-android/
15. 5. The mobile market
CONCLUSION
While iOS and Android are competitive in the deals
offered, it is important to mention here that the user
experience is very Customizable on Android, which is
not the case on iOS.
The choice of a platform at the expense of another is
a personal choice.
Its depends on user expérience
16. 6. The mobile commerce
1. Buyer behavior on mobile
Feminization of internet consumers
Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
17. 6. The mobile commerce
2. The process of buying on mobile
Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
18. 6. The mobile commerce
3. Top products purchased on mobile
Travels
News, sport
Cultural property
Clothing
Images, videos
sounds
Data processing
Games, toys, leisure
Household appliances
Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
19. 6. The mobile commerce
4. Payment methods
NFC
Near Field
Communications
Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
20. 6. The mobile commerce
5. Brakes buying on mobile
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Personal Information protection and security
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Connection problems and slow due to the mobile network.
Distrust in the provider
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Securing payment (tunnel of purchase must be simple and
complete)
Dematerialization of products
Usability sites
Delivery problems
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Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
21. 7. M-Commerce applications most know
Rank
Brands
Numbers of visitors
1
Amazon
2.603.000
2
voyages-sncf
1.571.000
3
Cdiscount
828.000
4
FNAC
788.000
5
La Redoute
629.000
Source : www.mediametrie.fr
22. 7. Shopping on TV : T-Commerce
The commerce on television grows in small steps.
Soon, we'll able to place orders on our television
Source : http://fr.slideshare.net/smobile/mcommerce-and-media-consumption?from_search=2
23. 8. The contribution of the 4G in M-Commerce
According to eBay, the mobile broadband is a boon for online shopping on smartphones.
The arrival of 4G could potentially remedy connection problems
due to the mobile network.
The perspective of a faster and more efficient network will accelerate
the m-commerce growing already much faster than e-commerce.
Source : IPSOS survey
