Act like it's 2016: Visual Content on Social Platforms. Key trends and insights of using visulas on social platforms

1. VISUAL CONTENT
Act like it’s 2016!
ON SOCIAL PLATFORMS
Trends and Insights

2. Meet Mary Meeker
EVERY YEAR SHE MAKES
Internet Trends Analysis

3. A pure
gold
hidden in …

4. 213
slides
… a pile of

5. simpleWe
make it

6. 2016 visual content
TRENDS
On Social Platforms

7. 0
0.5
1
1.5
2
2.5
3
3.5
2012 2013 2014 2015
Continues to riseVisual Usage
Facebook Daily
Video Views (Billion)
0
2
4
6
8
Q4:14 Q1:15 Q2:15 Q3:15
Number of Photos Shared on
Select Platforms (Billion)
Select Platforms are: Snapchat, Facebook
Messenger, Instagram, WhatsApp, Facebook

8. Communicates with images
New Generation
RATHER THAN TEXT

9. MILLENNIAL SOCIAL NETWORK
Engagement Leaders
According to Reach Amount and Minutes per Visitor
Are visual
Facebook Instagram Snapchat

10. So What?

11. 5 insights
ON HOW TO USE
Visual Content

12. like it’s 2010
STOP USING
Your Visuals

13. Are Killing your brand
CHEESE & BORING VISUALS

14. think
STORYTELLING
PERSONAL
CREATIVE

15. IS YOUR CONTENT
Authentic?

16. People want more
Self-Expression
THAN EVER

17. Evolution of simple Self-Expression
1990’s 2015

18. LET THEM BE
A Part of your
Story

19. But in a good way

20. Say hello to
Real-live Video

21. Real-live Platforms
Periscope Facebook Live
Mass audience, Yet Personal

22. Imaged-based
PLATFORMS
Expand your business on

23. For salesPinterest
ARE FINDING / SHOPPING FOR PRODUCTS THERE
55% of Pinterest
Users

25. THIS DECK WAS DESIGNED BY:
PRESENTATION COMPANY THAT MAKES IDEAS SHINE
hello@annovadesign.com

26. CREDITS
Mary Meeker's 2016 Internet Trends Report
Unsplash
Snapchat, Facebook