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Building a Product Users Want

Slides from my talk at the Agile Alliance OnAgile2017 virtual conference "Delivering Awesome Products with Agile" on 25 October 2017.

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Building a Product Users Want

  1. 1. Roman Pichler Building a Product Users Want
  2. 2. Describing Vision and Product Strategy
  3. 3. The Product Vision Board Which market or market segment does the product address? Who are the target customers and users? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? How is the product going to benefit the company? What are its business goals and KPIs? What is the product’s purpose? Which positive change should it bring about?Vision Target Group Needs Product Business Goals Is it feasible to develop the product?
  4. 4. The Strategy in Context Photo courtesy of Pexels
  5. 5. 5 © 2017 Pichler Consulting Limited Vision Product Strategy Product Roadmap Product Backlog Purpose, ultimate goal Overall approach, path to the goal Actionable plan, product journey Details incl. user stories
  6. 6. Photo courtesy of Pexels Strategizing Workshops
  7. 7. 7 © 2017 Pichler Consulting Limited ScrumMaster/ Coach Development Team Stakeholder Product Owner Stakeholder Facilitates Leads Stakeholder
  8. 8. Photo courtesy of Pexels Strategy Validation
  9. 9. 9 © 2017 Pichler Consulting Limited 1. Select the biggest risk. 2. Decide how to address it. 4. Persevere, pivot, or stop? 3. Implement the measure and gather data. Product Strategy Based on Eric Ries‘ “The Lean Startup”.
  10. 10. Photo by Veri Ivanova on Unsplash Strategy Reviews and Updates
  11. 11. 11 © 2017 Pichler Consulting Limited Product Performance Company Trends Competition Product Strategy
  12. 12. 12 © 2017 Pichler Consulting Limited You can find more information at: More Information Please send questions & feedback to: @romanpichler