Product Owner and Strategy
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This document discusses the key elements of product strategy including the product vision, business strategy, product owner role, product discovery and development processes, and necessary skills. It emphasizes establishing a clear product vision and roadmap aligned to business goals, prioritizing the product backlog, and continuously refining the strategy based on performance and market changes. The product owner is responsible for leading the product strategy and working with stakeholders and teams to implement it through the agile development process. A variety of strategic, tactical, leadership, and user-focused skills are needed to effectively manage the product from vision to delivery.
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Product Owner and Strategy
- 2. 2 © 2019 Pichler Consulting Limited Four Elements Product Strategy Product Owner Strategy Process Strategy Skills
- 4. 4 © 2019 Pichler Consulting Limited THE PRODUCT VISION BOARD Which market or market segment does the product address? Who are the target users and customers? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? How is the product going to benefit the company? What are its business targets? What is the product’s purpose? Which positive change should it bring about? Download at romanpichler.com Vision Target Group Needs Product Business Goals Is it feasible to develop the product?
- 5. 5 © 2019 Pichler Consulting Limited Business Strategy How will the company succeed? Product Vision and Strategy How will the product succeed? Product Roadmap How will the strategy be implemented? Business Model How will the product achieve its business goals? How will it be monetised? KPIs How will the product performance be measured? Portfolio Strategy How will the portfolio implement the business strategy? Product Backlog What are the desired UX and product functionality? A STRATEGY MAP
- 7. 7 © 2019 Pichler Consulting Limited Vision Strategy Tactics Scrum Product Owner Tactical Product Role
- 8. 8 © 2019 Pichler Consulting Limited Scrum MasterDevelopment Team Product Owner Trust and Respect Product Leadership Process & People Leadership Design & Tech. Leadership • Process and method coaching • Collaboration catalyst • Organisational change • UX design • Development incl. architecture and technology decisions • Self-organisation • Vision, product strategy and roadmap • Product backlog prioritisation • Stakeholder management • User research • Sprint goal selection • Product backlog refinement Shared Product Responsibilities
- 9. 9 © 2019 Pichler Consulting Limited SHARED OWNERSHIP Product Owner Component Owner Feature Owner Feature Owner Product strategy leadership
- 10. Process
- 11. 11 © 2019 Pichler Consulting Limited ProductIdea Product Discovery incl. strategizing Timeboxed Strategizing Continuous Strategizing Make time at least once per week to explore new ideas, assess product performance, analyse market trends, and carry out competitor research. Have regular collaborative product strategy reviews to adapt the overall strategy and product roadmap. Play a proactive game and avoid nasty surprises. Product Development
- 12. 12 © 2019 Pichler Consulting Limited Scrum Master Development Team Stakeholder Product Owner StakeholderStakeholder Leads Facilitates
- 13. Skills
- 14. 14 © 2019 Pichler Consulting Limited Transferrable Product Mgmt Skills Ability to methodically solve common product challenges Product-specific Skills Expertise to make the right decision for a given product
- 15. 15 © 2019 Pichler Consulting Limited Strategic Skills Tactical Skills Leadership Skills User models and personas Product strategy incl. market research / validation and KPIs Product roadmapping Product life cycle management Business modelling & financial forecasting Portfolio management Decision-making & negotiation Active listening Conflict resolution Empathy Growth mindset
- 16. You can find more information at: romanpichler.com Please send questions & feedback to: info@romanpichler.com Thank you for your attention!