This presentation shares my tips for creating the right prerequisites and organisational context to help product managers and product owners make effective strategic decisions for their products. For more information, please visit romanpichler.com.

1. Product Strategy
Recommendations for
Product Leaders
Roman Pichler
romanpichler.com
@romanpichler

2. Why Strategy
Matters

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Vision
Strategy
Tactics

4. My Recommendations

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Create a Shared Understand of
What a Product Strategy is

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The Product Vision Board
Which market or market
segment does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it stand
out?
How is the product going
to benefit the company?
What are its business
goals and KPIs?
What is the product’s purpose? Which positive change should it bring about?Vision
Target Group Needs Product Business Goals

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Align Business and Product Goals

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Business
Strategy
Portfolio
Strategy
Product
Strategy

9. Establish Clear Ownership
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Responsible for the product strategy.
Product
Management
To make effective strategic decisions, people
must
• Be empowered and trusted;
• Have the right knowledge and skills.
Responsible for the business strategy.
Executive and Senior
Management
Enable the product people to own the strategy
for their products.
• Facilities growth and fast decision making;
• Mitigates the risk of the leadership team
becoming a bottleneck.

11. Help People Develop
the Right Skills
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Tactical
Skills
Leadership
Skills
Strategic
Skills
Product strategy creation
and validation
Strategy development and
life cycle management
Product roadmapping
Business modelling and
financial forecasting
Portfolio management

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Provide the Right Environment

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Product-
Market Fit
RetirementLaunch
BusinessValue
Time
Entrepreneurship &
experimentation
Flawless
execution
Autonomy &
empowerment
Agility, speed &
teamwork
Scaled org &
standardisation
Efficiency &
specialisation

15. And Most Importantly …
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romanpichler.com
More Information
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info@romanpichler.com
@romanpichler