More Related Content Similar to The Product Owner Role (20) The Product Owner Role3. Do you own a product?
Photo courtesy of Rawpixel
10. 10 © 2017 Pichler Consulting Limited
The Product Vision Board
Which market or
market segment does
the product
address?
Who are the target
users & customers?
What problem does
the product solve?
Which benefit does
it provide?
What product is it?
What makes it stand
out?
How is the product
going to benefit
the company?
What are its
business goals and
KPIs?
What is the product’s purpose?
Which positive change should it bring about?
Vision
Target Group Needs Product Business Goals
14. 14 © 2017 Pichler Consulting Limited
Scaling Option 1
Product Owner
Component
Owner
Overall product decisions:
product strategy, product roadmap,
financial forecast, product backlog,
stakeholder management
Feature and component
decisions:
describing, validating, and prioritising
feature and component functionality;
working with the dev teams
Feature
Owner
Feature
Owner
16. 16 © 2017 Pichler Consulting Limited
Scaling Option 3
Chief Product Owner,
Product Manager
Tactical
Product Owner
Strategic product decisions:
product strategy, product roadmap,
stakeholder management, financial
forecast
Tactical product decisions:
product backlog management, epics
and user stories, collaboration with the
development team
17. 17 © 2017 Pichler Consulting Limited
Scaling Option When to Use It
Strategic and tactical
product roles
When the product is stable /
mature
Product and feature owners To facilitate growth
Product variants and
unbundling
To sustain growth
Single product owner Before product-market fit
19. 19 © 2017 Pichler Consulting Limited
There is no one right way to apply the product
owner role.
The product owner is a product management
role and requires product management skills.
What matters are not job roles and titles. It’s the
good we do for the users and our businesses.