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Tips for Effectively Applying the Product Owner Role

This slide deck offers tips to successfully apply the product owner role. It distinguishes different product owner flavours, explains hope the Scrum product owner role differs from the SAFe one, and how product ownership can be scaled.

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Tips for Effectively Applying the Product Owner Role

  2. 2. Product Owner: Responsible for maximizing the value of the product.* *Scrum Guide 2017
  3. 3. 3 © 2019 Pichler Consulting Limited What’s in a Name? 3 Product Creates value for the users and the business. Product Owner Owns a product in its entirety and is responsible for maximising the value it creates.
  4. 4. 4 © 2019 Pichler Consulting Limited Scrum Product Owner Component Owner Feature Owner Portfolio Owner Platform Owner SAFe Product Owner Six Types of “Product” Owners
  5. 5. 5 © 2019 Pichler Consulting Limited Vision Strategy Tactics Scrum Product Owner SAFe Product Manager SAFe Product Owner Full Stack vs. Partial Ownership Full stack ownership Partial ownership
  6. 6. 6 © 2019 Pichler Consulting Limited Scrum Product Owner The diagram above is based on Martin Erickson’s definition of product management. Users and Customers Dev Team(s) Business Stakeholders Right Interactions
  7. 7. 7 © 2019 Pichler Consulting Limited Scrum Master Scrum Product Owner Trust and Respect Product Leadership Process & People Leadership Design & Tech. Leadership • Process and method coaching • Collaboration catalyst • Organisational change • UX design • Development incl. architecture and Q&A • Self-organisation • Vision, product strategy and roadmap • Product backlog prioritisation • Stakeholder community building • User research • Sprint goal selection • Product backlog refinement Shared Product Responsibilities Development Team Right Leadership Focus
  8. 8. 8 © 2019 Pichler Consulting Limited Competent Scrum Product Owner Leadership Skills Tactical Skills Strategic Skills Right Skills
  9. 9. One person, not a committee.* *Scrum Guide 2017
  10. 10. 10 © 2019 Pichler Consulting Limited Value Time Launch Product- Market Fit End of Life Single Product Owner Shared Ownership
  11. 11. 11 © 2019 Pichler Consulting Limited Scaling Option 1 Scrum Product Owner Overall product decisions Including product strategy, product roadmap, product backlog prioritisation, stakeholder collaboration Feature and component decisions Including describing, validating, and prioritising features and components; working with the dev teams Feature Owner Component Owner Feature Owner
  12. 12. 12 © 2019 Pichler Consulting Limited Scaling Option 2 Product A Product A Product B Product Owner A Unbundle or Create Variants Product Owner B
  13. 13. 13 © 2019 Pichler Consulting Limited Scaling Option 3 Strategic product decisions Product strategy, product roadmap, stakeholder management, financial forecast, KPIs Tactical product decisions Product backlog management, epics and user stories, collaboration with the development teamTactical Product Role Strategic Product Role
  14. 14. Summary
  15. 15. 15 © 2019 Pichler Consulting Limited Be clear on what you own: product vs. product part, full stack vs. tactics. The product owner is a product management role and requires product management skills. What matters are not job roles and titles. It’s the good we do for the users and our businesses.
  16. 16. You can find more information at: Please send questions & feedback to: Thank you for your attention! NEW