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Company Overview
 Canon, originally founded in Tokyo, Japan in 1937 by Takeshi Mitarai is now a
world leader in imaging t...
Name of Company CANON Inc.
Headquarters Tokyo, Japan
Establishment Year 10 August, 1937
Founder Takeshi Mitarai
Chairman F...
Company Headquarter in Tokyo
(JAPAN)
Products of Company
Brand Ambassador
IMC Tools of Canon
Canon used five IMC tools:
1)Advertisement
2)Sales Promotion
3)Publicity/Public Relations
4)Direct Adve...
TV Commercial
Advertisement
Advertisement
• In Bollywood Movies Celebrity Used Canon Cameras
CANON Photography Workshop
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Canon promotion Mix

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Promotional tools used by Canon Company with photos

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Canon promotion Mix

  1. 1. Company Overview  Canon, originally founded in Tokyo, Japan in 1937 by Takeshi Mitarai is now a world leader in imaging technologies.  Canon India Pvt. Ltd. incorporated in 1997.  Canon is a well know Japanese multinational company that specializes in the manufacture of optical and imaging products such as digital cameras, DSLR cameras, camcorders, computer printers, scanners, multi media projectors and more.  It is currently the global leader among digital camera brands and is miles ahead of its competitors in terms of the market reach, variety and technology offered.  Canon India is certified for ISO 9001, ISO 14001 and OHSAS 18001.  In 2006, the company was certified for its "Strong commitment to excel" at the CII-EXIM Business Excellence Award.
  2. 2. Name of Company CANON Inc. Headquarters Tokyo, Japan Establishment Year 10 August, 1937 Founder Takeshi Mitarai Chairman Fujio Mitarai Canon INDIA 1997 Products Optical and Imaging Products Digital cameras, DSLR cameras, camcorders, computer printers, scanners, projectors and more. Website www.canon.com www.canon.co.in Market All Over World Competitors Nikon, Sony, HP, BenQ Company Profile
  3. 3. Company Headquarter in Tokyo (JAPAN)
  4. 4. Products of Company
  5. 5. Brand Ambassador
  6. 6. IMC Tools of Canon Canon used five IMC tools: 1)Advertisement 2)Sales Promotion 3)Publicity/Public Relations 4)Direct Advertisement 5)Internet Marketing
  7. 7. TV Commercial Advertisement
  8. 8. Advertisement • In Bollywood Movies Celebrity Used Canon Cameras
  9. 9. CANON Photography Workshop

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