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Contradiction Map for Tea Category

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Ronak Soni
Ronak Soni

Cultural Contradiction Map for Tea Category

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DCCAB ASSIGNMENT TEA CATEGORY CONTRADICTION MAP Group No.13 Nishtha R – 20140121124 | Ravinandan Puri (20140121132) | Ronak Soni (20140121134 ) | Yash Chauhan (20140121160)
OPPOSITION COMBINATIONS Independent Subservient Calmness Passion Passion Independent Passion Subservient Calmness Subservient Calmness Independent Cultural Norm Cultural Norm Cultural Contradiction Cultural Contradiction
Idea The road to sky is best travelled alone Brand Role Drives you till the last dot Category Connect - Tea as a category drives you to go an extra mile - Tea gives you a feeling of freedom Marketing Mix Ideas A combination of packaging , promotion and communication aimed at fuelling your imagination and drive your passion Parallel Example TITAN Raga - exclusive watch collection - Be More PASSIONATE & INDEPENDENT

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Contradiction Map for Tea Category