The presentation "This brave new world needs Tommy" given by Ronald van Schaik of Kaliber Interactive.

1. A brief introduction

2. Making sense for future-proof brands

3. We create brand experiences for
web, mobile or physical spaces.

4. We strongly believe in the synergy between
strategy, creativity & technology.

5. 40 thinkers, makers and guardians
dedicated to exploring new perspectives

6. Online Marketing
StorytellingSocial
DesignStrategy Concept Development Technology

10. Here

11. The Dutch are known for…

12. The Dutch are known for…

13. The Dutch are known for…

14. The Dutch are known for…

15. The Dutch are known for…

16. The Dutch are known for…

17. The Dutch are known for…

18. The Dutch are known for…

19. The Dutch are known for…

20. The Dutch are known for…

21. The Dutch are known for…The Dutch are known for…

22. The Dutch are known for…

24. This brave new world needs Tommy

26. So.
Who’s Tommy?

27. Ramped

30. Smile starter

33. So.
Who is this mysterious person?

35. Ontdekkingsdrift

36. Ontdekkingsdrift
“The need to explore”
Imagination is more important than knowledge.
Understanding is more valuable than knowing.

37. Tommy
You
are

38. You
are
Tommy

39. Creative
Design
Tech

40. Creative
Design
Tech
Art Psychology
Science Technology
Sociology

41. Polymath
Polo = much | Manthanein = learn

42. Polymath
Leonardo da Vinci | 1452 - 1519 | Italy - France

43. Inventor

44. Painter

45. Scientist

46. Astronomer

47. Artist

48. Biologist

49. Engineer

50. Poet

51. Musician

52. Imagineer
& Engineer

53. Total Nut Case

54. "The noblest pleasure is the
joy of understanding."

55. Why am I here?

56. A strategic plan for starting a digital agency

57. Should we start our own agency?

58. Well, let’s just try it for a year.
Should we start our own agency?

59. Wanna do it an other year?

60. Sure!
Wanna do it an other year?

61. Wanna do it an other year?

62. Sure!
Wanna do it an other year?

63. Wanna do it an other year?

64. Well…
Wanna do it an other year?

65. This agency should be truly meaningful
Clients The market
SocietyOurselves

66. Why are we doing this?

67. The way
we are
The way
we think
The way
we work
Purpose:
New perspectives

68. Zeitgeist
Shi)s
Trends
Brand
Audience
Trends
Shi)s
Zeitgeist
R3
(In Dutch)
Roepen
- reach out and be remarkable
Raken
- touch the heart and mind
Regelen
- service customer needs

69. Business
Challenge
Umfeld
&
Zeitgeist
Thinklab
IDEAS
Bright
Strategy Concept
Technology Create
Meaningful
PRODUCTS
Workshop
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Guardians
The proof
of the pudding is in
the eating
Protect &
SERVE
Value

70. 1. Never choose beige

71. 2. Move along

72. 3. Be meaningful

73. 4. Celebrate this era

74. 5. Use team power

75. 6. Be Tommy

76. Inventors
The only way to truly understand the new world
is to contribute to it.

86. Enkele eenvoudige principesWith chemistry between individuals
we can do magic

87. Potential talents
Wasted talent
Used talent

88. So. The secret of succes is Ontdekkingsdrift?

90. “Having ideas is easier than making them happen”

91. “In the modern world of business,
it is useless to be a creative, original thinker
unless you can also sell what you create.”
David Ogilvy - Ogilvy & Mather

92. "If you don't sell the idea, you never get the chance to create that
beautiful thing or tell that great story."
“We're very emotional, but the business side is very rational."
Will Gay - Creative Director Disney's Creative Group

93. Business… not as usualOld truths New truths
Dance the dance
Shift in old truths and new truths
You are here
Owning products
Trust in organisations
In it for the money
Buying startups to innovate
Mass media
Hierarchie
Hard capital
Subjection
Secrecy
Using products
Trust in peers
In it for the purpose
Innovate the core organisation
Networked media
Holacracy - Self organising
Easy investments
Independency
Transparency
……

94. What did Tommy bring us?

100. Reality is not an objective, rational fact.
It is about the perception of reality through your subconsciousness.

104. Designing a new kind of interaction

110. The point of this story

111. To wrap this up…

112. Be
But outsmart him
Tommy

113. Thank You
ronald@kaliber.net | @roh