Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4

Share

The Gifts Project Lessons - The Story of a Lean Startup

Slides from Ron Gura's presnetation at the "Junction" (Tel-Aviv, Israel), December 2011.

Related Books

Free with a 30 day trial from Scribd

See all

The Gifts Project Lessons - The Story of a Lean Startup

  1. 1. The  Story  of  a  Lean  Startup   The  Junc)on  -­‐  Thursday,  Dec  8th  
  2. 2. Stuff  we  might  cover  •  Group-­‐gi>ing  romance  •  Things  you  just  might  wanna  tryreadconsider    •  Fundraising,  revenue  &  anything  in  between  •  Key  metrics,  self-­‐analysis  &  the  ability  to  start  anew  •  Customer  discovery  Vs.  Sales  •  Q&A  
  3. 3. Me  in  10  sec  •  Brave  Inbox  fighter  •  Frustrated  guitar  player  •  Proud  Zell  Alumni  •  Happy  group-­‐gi>er  •  Vicious  social  commerce  warrior       hVp://about.me/rongura      
  4. 4. Team  •  11+  dog    •  Mean  and  lean  •  Small  Tel-­‐Aviv  hideout  •  Our  team  is  cooler  than  yours  •  This  deck  is  actually  all  about  team  forma)on    
  5. 5. so,  what  is  group  gi>ing  anyway?    
  6. 6. Group  Gi>s  1 Start  a  gi> 2 Friends   3 Get  the  gi> chip  in
  7. 7. who  wants  a  gi>?  
  8. 8. 11/10 Holiday Season 610 eBay launch rcial Comme ent Agreem 310 311 rs Exclusivity period 6/11 First use 910 ing ended Launching a AB test VC round B2B platform 110 Beta Closed moneya nd seed eBay 9/11 a cq u isitio n
  9. 9. Jan  2010  –  FB  app  as  POC  
  10. 10. Ini)al  trac)on   “What  makes  The  Gi>s  Project  compelling  in  my   opinion   is   not   only   the   size   of   opportunity   in   social   commerce,   but   that   it’s   designed   to   sit   rather  cozily  within  the  online  purchase  flow”.  “do  in  three  minutes  what  is  otherwise  a  )me-­‐consuming  and  painful  process  that  can  take  weeks  to  complete”.   “Pitch  in!”   10
  11. 11. eBay  Group  Gi>s  
  12. 12. my  two  cents  
  13. 13. Co-­‐Founders  •  Truth  be  told  -­‐  nothing  else  really  maVers  •  Partner  with  people  who  are  beVer  than  you  •  You  must  genuinely  like  one  another  •  You  should  want  to  see  them  a>er  work  •  This  is  not  really  “work”  •  You  should  all  be  vested.  All  of  you  •  Be  fair  with  equity  as  you  are  with  rou)ne  
  14. 14. Fundraising    •  It’s  2012,  you  don’t  need  tons  of  $  to  build  a  POC  for   your  consumer  app  •  You  want  value-­‐add  as  much  as  want  cash  •  Cap  tables  are  not  wriVen  in  pencil    •  Always  be  in  demand  •  Manage  your  investors  carefully    
  15. 15. The  commitment  line    •  You’re  sure  you  are  100%  in!  •  You  guys  signed  a  co-­‐founders  agreement  •  You  quit  your  day  job  •  The  product  looks  awesome  •  Did  this  dude  just  gave  us  a  check  for  real?  •  Your  new  office  space  is  the  absolute  best  •  You  understand  you’re  145%  in..maybe  more?  •  1st  real  board  mee)ng  •  Your  1st  paid  employee  •  1st  paying  customer  (!)  etc.  
  16. 16. selling      online  is  hard  
  17. 17. No  one  is  buying  :  ?  •  Think  what  can  you  do  beVer  •  Pivot  accordingly    •  Be  determine  yet  flexible  •  Try  to  modify  dreams  on  the  fly  •  Maybe  it’s  not  the  right  modelidea)me  •  Good  thing  you  know  it’s  not  the  team..  cause   your  team  is  a  bunch  of  rock  stars.    
  18. 18.  AB  tes)ng  1.  Test  everything  2.  Listen  to  results    3.  Offer  solu)ons  4.  Test,  test,  test  5.  Be  consistent  6.  Be  in  control  7.  Do  it  again    
  19. 19. Customer  discovery  •  Beware  of  the  “crocodile”  salesmen  •  “How  about  4pm  PST?”  –  sales  from  TLV  •  What  alpha?  you’re  good  to  go  •  Design  partners  Vs.  beta  customers  •  Early  success  Vs.  sustainable  pipeline  
  20. 20. I  wasn’t  listening    can  you  cut  to  the  chase?  
  21. 21. Do’s  •  Partner  with  co-­‐founders  that  are  beVer  than  you   and  make  sure  everyone  are  vested  from  the  get-­‐ go  •  Raise  money  from  people  you  actually  like    •  Work  from  a  place  that  you  love  on  a  product  you   admire  •  You  learn  much  more  about  how  other  people   think  when  you’re  asking.  •  Try  to  be  nicer  than  the  guy  next  to  you    
  22. 22. Don’ts  •  Say  you  can  work  alone  •  Raise  too  liVlemuch  money  •  Launch  without  a  specific  user  in  mind  •  Manage  your  investors  poorly    •  Be  afraid  to  get  your  hands  dirty  •  Get  into  fights  with  co-­‐founders    
  23. 23. Reading  list  •  The  Art  of  the  Start  •  Outliers  •  Mark  Suster’s  Both  sides  of  the  table    •  The  Funded  •  Paul  Graham’s  blog  •  Ben  Hhorowitz’s  blog  •  Your  own  notebook  
  24. 24. Ques)ons?   Thoughts?     Ron  Gura   Head  of  Center   rgura@ebay.com    
  • yutakakinjyo

    Mar. 6, 2013
  • emandelbaum

    Mar. 6, 2013
  • orliyer

    May. 21, 2012
  • digz

    Jan. 10, 2012

Slides from Ron Gura's presnetation at the "Junction" (Tel-Aviv, Israel), December 2011.

Views

Total views

1,507

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

0

Shares

0

Comments

0

Likes

4

×