Johan Ronnestam is one of Sweden’s leading authority in the field of creative and conceptual thinking, and skill of innovating brands and communication. Johan Ronnestam guided and involved the network Innovation Pioneers in a dialogue on how to go from the WOW to the commercialization.

1. Innovation in Action
Keynote:
Johan Ronnestam is one of Sweden’s
leading authority in the field of
creative and conceptual thinking,
and skill of innovating brands and
communication.
To hire Johan as a creative director,
speaker or advisor contact him on
johan@ronnestam.com or
+46 70 654 90 10
2016 11 09 / Stockholm, Sweden

5. ?

6. IS THE
IMPLEMENTATION
PROFITABLE
OF IDEAS

7. IS THE
IMPLEMENTATION
PROFITABLE
OF IDEAS

8. IMPLEMENTATION
PROFITABLE
IDEAS

22. New competitors?
Low end of the market
increasing quality or
functionality?
New business models
disrupting your
business?
Customer loyalty
decreasing?
New behaviours
or habits?

23. Survival?

24. 3 types of
innovations

25. Efficiency innovation
Evolutionary innovation
Revolutionary innovation

26. 4 strategies

27. Inventive - First to market

28. Adaptive - Second but best

29. Economy - Low cost producers

30. Technology - Creative use of existing technologies

31. Workshop anyone?

32. Demand strategic outcome!

38. OmniOutliner

39. Let’s fire some neurons!

42. A cool bike

43. A cool bike Cool. Ice. A blue bike!
Blue. Feelings A bike that sense
my feelings
Sweat sensors Handles
With technology
inside
Integrated gps
A screen?
Connect online
The intelligent
handlebar!
Intelligent brakes
New handlebar

44. Integrated screen
Touch bar
Wider base
Integrate
GPS and timing
Integrate
lights
Accelerator ››
emergency breaks
Wireless
connection
for music
and interaction

47. Demand strategic outcome
One fun workshop a year is not the answer
Leaders - put your money where your mouth is
Don’t expect to disrupt the world
Think marketing & brand early in the process

48. To hire Johan as a
creative director, speaker
or advisor contact him on
johan@ronnestam.com or
+46 70 654 90 10