Retail WiFi Solution Intro By ROOTS Communications Pte Ltd

Retailers can now blur the line
between “Brick” & “Click”
Enhancing consumer experience & drive sales
Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com

Have you used your mobile to
compare prices or search for
product reviews while out shopping?
Chances are, most of us do. Consumers are taking more
advantage of mobile technology and changing their retail habits.
With our reliable and robust retail WiFi solution, you can now
reap all the benefits of mobile technology to gain customer loyalty
and improve shopping experience.


It’s a numbers game.
Consumer habits have changed, and
mobile is now a big part of the shopping process.

15
79%
Of smartphone
owners are
“smartphone
shoppers”

84%
These smartphone
shoppers use their
phone to help
shop while in store

mins

Is the average
time smartphone
shoppers use their
phone in a store


Solution Overview - Designed with customer in mind
From wireless access points, controllers to rich analytics, ROOTS retail WiFi solution can
bring customers to your door.

We provide:

Wireless
Networking
Equipment

Design &
Implementation

Captive
portal &
analytics

Maintenance
support

About Us
Whenever you connect to the internet, talk on the mobile phone or watch television you have experience our hard
work.
Founded in 1997 in Singapore, ROOTS Communications is a value-added Distributor and Solutions Provider for
telecommunication - related products/systems and engineering.
Headquartered in Singapore, ROOTS has subsidiary in Malaysia and sales representation in Bangladesh and
Myanmar. Our clients in Asia Pacific region range from industries such as manufacturing, aerospace,
telecommunications, defense, R&D labs, government institutions to ISPs and telcos.
In addition to serving clients directly, ROOTS also partners with selected best-in-class resellers and partners across
Asia Pacific.


Our recent success in
retail malls
Supplied and deployed over 500 units of
access points, with controllers &
switches for 4 local large retail malls
Installation, setup, support, testing and
commissioning by ROOTS

Enhancing shoppers experience with
captive portal solution integrated with
retail malls’ unique requirements
Delivering location aware solution and rich
analytics for deep insight

Our recent success in
retail malls

Mobile sign in page

Concealed AP

Exposed AP

“As each retail malls are unique, our solutions
are able to meet their expectations”

WiFi for Retail Malls
Architecture Overview

Design & Implementation

Internet

Access points,
switches,
controllers,
servers

Captive portal
integration,
authentication
services, data
analytics,
locationing
services


Smartphone
Shoppers

WiFi for Retail Malls
Connected Shopper Overview

Sense

Connect

• Wireless access points sense
customer near/in shop
• Locationing services to detect
customers

• Smartphone shoppers sign in
to WiFi through customizable
captive portal

Capture

• Capture and analyse data
with east to use interface
• Integrate with 3rd party
solutions for complete
experience


Features of Retail WiFi
Solution


Captive Portal
• Customizable and user-friendly shopper sign-in
• Integrate with 3rd party solutions to provide more experience

Locationing Services
• Define zones to detect shoppers within specific areas in or near
shops

WiFi Analytics
• Capture and track data on shopper activities such as visit duration,
web traffic, mobile devices

Historical Location Analysis
• Track single/multiple devices location and path over time
• Identify shopper flow and congestion

Benefits of Retail WiFi
Solution


Huge potential for mobile marketing
• Push customized in-store offers or messages
to drive sales
• Enhance branding and brand recall

Enhance retail area efficiency
• Optimize product location to stimulate
higher sales
• Evaluate the impact of floor plan
adjustments and fine tune traffic flow over
time


Scalable and comprehensive solution
• Integrate with Mobile Point-of-Sale to
reduce queuing time and improve employee
productivity
• Reduce storage cost and improve customer
satisfaction with electronic inventory
management

Rich Customer Data
• Capture and analyze rich data on customer
behavior and preference
• Forge customer loyalty and stay ahead of
competitors


Can you be smarter than your
customer?
And be there when they are
making purchases?
Yes.

You now can
with ROOTS retail WiFi solution


Our captive portal seamlessly allow your customers to
sign in to your WiFi network via different mobile devices

With our
Locationing
Services, you can
define zones to
detect shoppers
within specific
areas in or near
shops


Your customers
can sign in to
connect to your
free WiFi network


With fast & secure
wireless connectivity,
attract your customers
to make purchases


Capture and
analyze rich data on
customer behavior
and preferences
such as most
searched terms
when they sign in to
your WiFi network


Let US be the bridge to your customers

Infrastructure

•
•

Wide range of wireless
equipment for different
needs
End-to-end carrier
grade solution

Experience

•
•

Extensive experience in
wireless deployment for
many environment
Value-add services for
complete experience

Support

•

Complete solution
support to ensure
customer satisfaction


And convert
them into real

sales

$$


Contact us today
www.rootscomm.com

|

enquiry@rootscomm.com

+65 6283 8500


Retail WiFi Solution Intro By ROOTS Communications Pte Ltd

Retail WiFi Solution Intro By ROOTS Communications Pte Ltd

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Retail WiFi Solution Intro By ROOTS Communications Pte Ltd