2. Definition
• Social media marketing is the process of
marketing through social media sites like
Twitter, Facebook and YouTube.
• Social media marketing is able to connect and
interact on a much more personalized and
dynamic level than through traditional marketing
3. Social media marketing strategy
• A social media marketing strategy can be as
simple as having a company blog, a Facebook
and Twitter accounts, or attaching "Digg This"
and "Tweet This" tags to the end of articles.
• It can also be as complicated as having a full
campaign that encompasses blogs, Twitter,
social networking and viral videos through
YouTube.
4. Social Media Marketing and Blogs
•
In many respects, blogs can serve as an
extension of traditional media.
Blogs increasingly are used by businesses to
communicate directly with customers and other
members of the public.
They're cheap and easy to maintain,
WordPress and Blogger are the two most
popular blogging software platforms.
5. Social Media Marketing and
Social Networking
It has become increasingly important to have a presence
on social networking sites like Facebook and MySpace. In
addition to these popular social networks, there are also
many specialized social networks that might be the perfect
place to set up camp for specific products.
•
For example, a musician might set up a profile on Last.FM
as well as MySpace, while a movie might be best
promoted through Flixster in addition to Facebook.
•
Social networks provide a place to interact with customers
and allow customers to interact with each other. This can
be a great starting point for the marketing to go viral.
6. Social Media Marketing and
Twitter
•
Twitter has picked up a lot of steam in the last year for
being a great place for social media marketing. While
Twitter has grown far beyond its microblogging roots, it
is important to think of Twitter similar to a company
blog.
•
In addition growing the amount of followers, Twitter
can be particularly effective when interacting with
customers and fans.
7. Social Media Marketing and
YouTube
•
Some of the most effective social media
marketing strategies center around YouTube
and the viral video.
•
Because of its social nature, YouTube can be a
great way to interact with customers.
The more you interact with the customer, the
more brand loyalty you build.
8. Facebook
You can use Facebook to gain new clients, stay
in touch with current clients and promote new
products and sales offers.
How do you do this? Facebook offers you many
tools, to be successful in marketing your
business you must have an understanding of
these tools. In this article we will look at two in
particular:
1. Facebook Pages
2. Facebook Groups.
9. Facebook Pages
•
You can use Facebook Pages to create and
give your business their own profile on
Facebook; the best thing is right now they are
free.
These pages give your business an identity on
Facebook which strengthens your brand.
Current customers or even potential customers
can become fans of your page and by doing so
this allows them to follow you and receive any
updates that you post to your page.
10. Facebook Pages
The great thing about Facebook Pages is that
every time someone becomes a fan of your
page all of their friends see that they have
become a "fan."
This often attracts other followers as well as
creates a buzz regarding your business and of
course your Facebook Page.
11. Facebook Pages
You can use your Facebook Page to not only
share your company information, but you can
also use it to post photos, videos, applications
and messages.
Your Facebook Page, when done correctly can
be used to bring in new customers as well as to
help you maintain current customer
relationships.
12. Facebook Groups
•
Facebook Groups, carry a similarity to
Facebook Pages, the difference is they are built
around a group of people rather than your
business or your brand.
•
You must be a member of Facebook to create a
Facebook Group.
•
You can use Facebook Groups to create
awareness, but they do not have the feature
that allows users to become fans, they only
become members.
