Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo. Not included: A bad ass demo of Socialtext Desktop

1. Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email_address]

3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging

4. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

6. Enterprise 2.0 Social Intranets Social Extranets Social Media

7. Patterns are Evolving Distributed Centralized Short time-to market cycles Long time-to-market cycles Enterprise 1.0 Enterprise 2.0 Document-centric People-centric Structured Freeform Taxonomy Folksonomy Folders Tagging Knowledge Management Knowledge Sharing Need-to-know Need-to-share One-to-many Many-to-many Top down Emergent Heavyweight Lightweight Rigid Flexible

9. How do our employees know what needs time and attention? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

10. How do we work together to make the group productive? Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

11. How do we efficiently share information, questions and context with the people in your company?

12. How do our people discover connections, knowledge and experts? Photo Credit: http://www.flickr.com/photos/salendron/947936275/

15. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context

16. Q&A Free Trial at Socialtext.com [email_address]