The document discusses the rise of crowdsourcing and the sharing economy. Exponential connectivity, efficiency drives, and social attitudes are enabling more aggregation, marketplaces, and crowdfunding. This is disrupting industries by shifting organizational boundaries and sizes. Crowds can tap many minds for simple and complex tasks, ideas, content, and money. Sharing economy concepts match latent supply and demand to enable shared usage over ownership and limit waste. The outlook is for a continued shift towards crowds and marketplaces across many areas.

1. Future of
Business:
Crowds
 Futurist
 Strategy advisor
 Author
@rossdawson

2. Drivers
Many
Marketplaces
Aggregation
Crowdfunding
Business models
Enterprise
Outlook

3. Drivers

4. Exponential connectivity
Flickr credit: kainet

5. Drive to efficiency

6. Social attitudes
Flickr credit: Monica’s Dad

7. Sustainability
Flickr credit: minicooper 93402

8. Implications
 Disruptive innovation across industries
 Shifting boundaries of organizations
 Size and staffing of organizations
 Capital efficiency
 New opportunities

9. Applications
Innovation
Marketing and customer engagement
Process efficiency
Employee participation
New business models

10. Many

11. Tapping many minds (and wallets)
 Simple tasks
 Complex tasks
 Physical tasks
 Ideas
 Innovations
 Observations
 Content
 Opinions
 Data
 Money

12. Sharing economy key concepts
Match latent demand and latent availability
Shared usage not ownership
Limit waste

13. Crowds and Sharing Economy Landscape
Aggregation
Marketplaces
Distributed work
Local work
Microtasks
Innovation
Knowledge
P2P lending
Transport
Space
Single prize competitions
Structured competitions
Ideation and product dev
Expert platforms
Crowd process
Reward crowdfunding
Equity crowdfunding
Observation
Labor pools
Content markets
Shared assets

14. Flickr credit: rednuht
Marketplaces

15. Global work

16. Local work

17. Markets for innovation

18. Sharing health information

19. Fluid markets for transport

20. Making space available

21. Other peer marketplace applications
Clothing
Books
Pets
Sporting equipment
Parking
Movies
Fashion accessories
Bicycles
Yachts

22. Aggregation

23. Single prize competitions

24. Peer recognition

25. Structured competitions and learning

26. Ideation

27. Ideas from customers

28. Customer communities

29. Product development

30. Distilling insight

31. Value-add crowd processes

32. Observations and data

33. Labor pools

34. Crowdfunding
Flickr credit: 401K 2013

35. P2P lending
Source: Lending Club S-1

36. Accredited investors

37. Internal crowdfunding

38. Business models
Flickr credit: Grietje Haitsma

39. Crowd business models

42. Constraints on scalability

43. Enterprise

44. Value of crowds
• Accelerate innovation
• Engage customers
• Tap staff capabilities
• Increase flexibility
• Reduce costs

45. Costs and risks
 Costs
 Learning
 Managing
 Quality control
 Process
implementation
 Risks
 Reduced quality
 Intellectual property
 Impact on staff
motivation

46. Recommendations
• Redefine organizational boundaries
• Build crowd capabilities
• Explore new business models
• Establish enabling governance

47. Outlook

48. Shift to crowds

49. Drivers
Many
Marketplaces
Aggregation
Crowdfunding
Business models
Enterprise
Outlook

50. Crowds and Sharing Economy Landscape
Aggregation
Marketplaces
Distributed work
Local work
Microtasks
Innovation
Knowledge
P2P lending
Transport
Space
Single prize competitions
Structured competitions
Ideation and product dev
Expert platforms
Crowd process
Reward crowdfunding
Equity crowdfunding
Observation
Labor pools
Content markets
Shared assets