Slides for Ross Dawson's second keynote at Congreso Internacional de Retail in Lima Peru. Slides are designed to support the keynote not to stand alone. For more content see www.rossdawson.com

1. Creating
the Future
of Retail
Futurist
Strategy advisor
Author
@rossdawson

2. u ne ve n ly
d is tr ib u te d
- William Gibson, author
The future is
already here,
it’s just

3. Shifts
Crowds
Presence
Experience
Personalization
Immediacy
Community
Channels
Strategy

4. Shifts

5. Becoming connected

6. Price visibility

7. Society becomes networked

8. Competition
Flickr image: Andrew Michaels

9. Aspirations

10. Customization

11. Presence

12. The value of presence
Flickr credit: Bert Kaufman

13. Destinations
Flickr credit: Neils Photography

14. Linking shopping and work
Flickr credit: .dh

15. Products that can be digitized

16. Dimensions of retail
• Freshness
• Immediacy of gratification
• Frequency of purchasing
• Tactility
• Digital component
• Cost
• Delivery cost

17. Experience Personalization
Immediacy Community

18. Experience

19. Good places to hang out

20. Caring about customers

21. Bringing the digital into the physical

22. Full wall interaction

23. Store navigation

24. Experience for online buying

25. Touch and feel at a distance

26. Personalization

27. Learning about your customers

28. Watching closely

29. In-store body scanning

30. Make your own products

31. Creating your own design

32. Immediacy

33. Fast delivery

34. Pick up and drop off

35. Drone delivery

36. Delivery anywhere

37. Community

38. Enabling face-to-face connections

39. Communities around stores

40. Learning and connection

41. Online communities

42. Social shopping

43. Crowds

44. The rise of co-creation

45. Crowds create products

46. Value creation by the crowd

47. Funding by customers

48. The crowd creates and chooses

49. Open to inspiration

50. Share how they wear

51. Customers select stock

52. Setting prices by asking the crowd

53. Channels

54. Transcending the trade-off

55. Human and automated chat

56. Integrated conversations

57. Knowledge-based relationships

58. Continuously improving curation

59. Personal style relationships

60. Tapping the potential of omnichannel
1. Embrace new channels
2. Build richer human channels
3. Create convenient, powerful automated service
4. Enable seamless service visibility across
channels
5. Tap the power of the crowd
6. Proactively identify service opportunities
7. Move towards an integrated organization

61. Flickr credit: Grietje Haitsma
Strategy

62. Recognize change

63. Set a distinctive strategy

64. Experience
Personalization
Immediacy
Community
Map your EPIC landscape

65. Integrate multiple channels

66. Shifts
Immediacy
Presence
Experience
Personalization
Community
Crowds
Channels
Strategy

68. Getting connected