Slides to Ross Dawson's opening keynote at Verifone Retail Payment Security Conference, St Pete Beach, FL, USA

1. Creating the
Future of Retail
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson

2. Diverging
paths

3. Finite players play within boundaries
Infinite players play with boundaries
- James Carse

5. Directions
Opportunities
Structure
Leadership
Community
Immediacy
Personalization
Experience

6. Directions

7. Everything
connected

8. Data
explosion

9. Knowing your
customers

10. Machines that
can learn

11. Tomorrow’s
customer
service rep

12. Agent-based
markets

13. Flickr: Kluster and Wildhaber Photography
How far will real-
time pricing go?

14. Structure

15. Brain Internet
Applications
Organisations Industries
ProteinsActors
Society
Politics Contagion
Scale-free networks everywhere

16. “Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform markets”
- Prof. Thomas Eisenmann, Harvard Business School

17. Platforms
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary

18. Share Apply
Deliver Use
Sell Buy
Write Read
Lend Borrow
Create Use
Pay Receive
Create Use
Create Consume
Make Use
Product
Service
Content
Money
Apps
Capital
Reviews
Information
Designs
Intellectual property
Connecting producers and consumers

19. More
users
More
value for
users
Positive feedback loops

20. Flickr credit: Jack Torcello
Retail as
platform

21. Expanded
distribution

22. Pushing out
EPIC boundaries

23. Experience

24. Better human-
machine interfaces

25. Good places
to hang out

26. In-store
interfaces

27. Robot customer
service

28. Personalization

29. Opt-in
recognition

30. In-store
personalization

31. The power of
body scanning

32. Customized
products

33. Immediacy

34. On-demand
delivery

35. Drone
delivery

36. Automatic
delivery

37. Push-button
retail

38. The diffusion
of 3D printing

39. Easy and
secure payment

40. Community

41. Communities
around stores

42. Communities
as customers

43. Customer
curation

44. Enabling online
connections

45. Opportunities

46. Integrating
physical and digital

47. Enabling value through platforms
Other platforms
▪ Analyze platforms: trade-
offs, costs, choices
▪ Identify potential paths and
scenarios
▪ Apply game theory
▪ Establish commitments and
contingencies
▪ Profile complementary
participant pools
▪ Design compelling,
accessible offer
▪ Create value for participants
▪ Enable participants to create
value
Own platforms

48. Learning from
data

49. Next-gen
interfaces

50. Excellence in
experience

51. Leadership

52. The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety

53. Vision What world do we want to create? What might be possible?
Foundations What institutions, business models, platforms and systems
will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take away or
bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How can we
foster and enable that collaboration?
Action What action today can be taken by the industry? What
action can you take to enable the industry’s potential?
Framework for industry leadership

54. The hero’s
journey

55. Directions
Opportunities
Structure
Leadership
Community
Immediacy
Personalization
Experience