Static slides from Ross Dawson's keynote at the Food of the Future and Food and Nutrition Awards in Lisbon, Portugal

1. Food and
Future Prosperity
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson

2. Future
The history and future of humanity

3. 1 12 18 25 33 35 55
149
42
5 23 28 37
106
206
270
905
313
0
100
200
300
400
500
600
700
800
900
1000
1550-1600 1600-1650 1650-1700 1750- 1800 1800-1850 1850-1900 1900-1950 1950-2000 2000-2050
Population growth (%)
GDP growth (%)
Source: World Bank, Brad DeLong, Future Exploration Network
Growth in Global Population and GDP 1500 - 2050

4. Finite players play within boundaries
Infinite players play with boundaries
- James Carse

5. Acceleration
Structure
Leadership
Society
Potential
Humanity

6. Acceleration

7. Consistent exponential growth

8. Everyone and everything connected

9. Image: Mark Pegrum
Acceleration
Vibration
Water levels
Leaks
Acoustic/Ultrasound
Light
Solar intensity
Chemical/Gas
Odour
Pollution
Motion/Velocity/Displacement
Electric
Magnetic
Position
Biological process
Proximity
Flow
Pressure
Force/Strain/Load/Torque
Temperature
Humidity/Moisture
Air pressure
Sensors everywhere

10. Data about humans

11. Machines that learn

12. Intelligent agriculture

13. Robots to prepare food
Video: Moley Robotics

14. Society

15. We
expect
more

16. Discernment

17. Attention and awareness

18. Wellbeing

19. Sustainability

20. Transparency

21. Wealth Haves Have nots
Values Globalism Nationalism
Power Individuals Institutions
Openness Expansion Constraint
Wellness Potential Availability
Technology Embrace Disengage
Humanity Original Transhuman
Work Elites Insecurity
Polarisation and tensions
Image: Marcu Ioachim

22. Structure

23. Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
PoliticsContagion
Networks everywhere

24. enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary
Platforms

25. Value creation across ecosystems

26. Connecting farmers and consumers
Image: pedrik

27. Sharing home cooking

28. Platforms for food businesses

29. Collaborative data

30. Humanity

31. Knowledge and information

32. Seeking alignment

33. Where humans excel

34. Potential

35. AI for behavioural change

36. Changing perceptions of food

37. Shift from meat to plants

38. Local production

39. Collective intelligence and aligned action

40. Leadership

41. The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety

42. Vision What world do we want to create? What might be
possible?
Foundations What institutions, business models, platforms and
systems will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take
away or bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How
can we foster and enable that collaboration?
Action What action today can be taken by the industry? What
action can you take to enable the industry’s potential?
A framework for industry leadership

43. Hearing the call to the hero’s journey

44. Acceleration
Structure
Leadership
Society
Potential
Humanity