Wondering how to promote and generate buzz around your business? Instead of settling for the small ideas, take a few of these lessons from Fortune 100 brands and start implementing strategies and tactics that will help you achieve success. Small budget? No problem. Here are a few marketing ideas made for small & medium sized businesses.

1. ROSS SIMMONDS | WWW.ROSSSIMMONDS.COM

2. Boxers who weigh over 200 pounds are
considered heavyweights by the major
professional boxing organizations.
200 200

3. Heavyweights have to work and
train hard to get to where they are.
They are literally the big guys.

4. If boxers were businesses, a
heavyweight would be any brand
found in the Fortune 1000.

5. Brands that every business should be
looking up to for inspiration and
ideas…

6. Yet many aren’t.

7. The greatest heavyweight
boxer of all- time once said:
"HĠ whŬ iƖ noƜ courageouƖ
enougŊ tŬ takĠ riskƖwilŝ
accomplisŊ nothinŁ iŨ lifĠ.”

8. In business, risk is one of the key
differentiators between the companies
that succeed and those who fail.

9. Promoting your brand on the same level
as those big businesses may seem
risky…

10. …but it’s one of those risks that,
when taken, bring small and medium
sized businesses to that
next level.

11. Today, taking risks are a lot easier and
cost-effective with the internet and
digital marketing.

12. No longer are you bound
to high billboard and
advertising prices.
You can promote like
a heavyweight even
without the
heavyweight budget.

13. You just have to be willing to hustle and..
FOCUS ON
YOUR CRAFT

14. Here are 4 tips with 4 great
examples to inspire you and
get you fired up to promote
like a heavyweight:

15. HOW TO PROMOTE YOUR BUSINESS
LIKE THE HEAVYWEIGHTS
Leverage Reactive Storytelling
Give Value More Than You Promote
Inspire People
Blow Minds

16. 1. REACTIVE STORYTELLING
Ever heard of reactive storytelling? That’s exactly
what relevant newsjacking is – telling your
brand’s story though its reaction to current events.
Main Point:
Whatever’s trending, get your brand in on the
action.

17. 1. REACTIVE STORYTELLING
Know What’s Up: Oreo
Oreo shared the following
picture over their social media
channels during everyone's
favorite week on Discovery
Channel – Shark Week.

18. 1. RELEVANT NEWSJACKING
RELEVANT AND EASILY RECOGNIZABLE CONTENT
RELEVANT TIMING
BRAND IS FRONT
AND CENTER

19. 1. REACTIVE STORYTELLING
Benefit of relevant newsjacking:
Oreo is known for sharing humourous and
timely content and because of that, they have
high user engagement and are a universally
known brand – online and in stores.

20. 1. REACTIVE STORYTELLING
Some topics should
never be used for
marketing...
Final Thought:

21. 2. GIVE VALUE MORE THAN YOU PROMOTE
Share valuable insights or information with your
audience instead of using every chance you get to
promote your product or brand.
Main Point:
Give your audience just as much value as you give
them promotional content about your brand.

22. 2. GIVE VALUE MORE THAN YOU PROMOTE
Know What’s Up: LuLuLemon
LuLuLemon is known for
consistently sharing valuable
content to their followers over
social media. The following
post fit with their audience and
led to high engagement.

23. 2. GIVE VALUE MORE THAN YOU PROMOTE
VALUABLE CONTENT
RELEVANT TO AUDIENCE
HIGH ENGAGEMENT
LEADS BACK TO THE BRAND

24. 2. GIVE VALUE MORE THAN YOU PROMOTE
Benefit of Giving Value:
LuLuLemon has a huge following on both
Facebook and Twitter. Their non-promotional
content provides value, while also leading their
audience back to the brand’s story.

25. 3. INSPIRE PEOPLE
Inspiring people is all about the power of emotion.
Make them feel good and they’ll remember your
brand for doing so. Mix your inspirational
messages with a bit of reactive storytelling, and
you’re at the heavyweight level.
Main Point:
People love content that makes them feel good.

26. 3. INSPIRE PEOPLE
Know What’s Up: Beats by Dre
A day after Stuart Scott – a popular
ESPN announcer – received the
Jimmy V Award for his fight
against cancer, Beats by Dre
uploaded the following picture to
their Facebook page with a quote
from his acceptance speech.

27. 3. INSPIRE PEOPLE
INSPIRATIONAL
MESSAGE
HIGH ENGAGEMENT

28. 3. INSPIRE PEOPLE
Benefit of Inspiring People:
You strengthen your brand. Beats by Dre has built
a very strong brand by motivating and inspiring
through celebrity musicians and athletes.

29. 4. BLOW MINDS
If you follow NASA on Facebook or Twitter, you
pretty much know how they like to blow minds on
the regular.
Main Point:
You may not be NASA, but you can still blow
minds. Blow minds by talking about what you're
doing with non-profits and if you go above and
beyond with customer service.

30. 4. BLOW MINDS
Know What’s Up: NASA
NASA has the power to share
images with their followers that
only they have access to, such
as photos taken from the
perspective of the International
Space Station.

31. 4. BLOW MINDS
STRONG BRANDING
MIND BLOWING CONTENT
HIGH ENGAGEMENT

32. Not everyone has the same
material to blow minds as NASA,
but you can do it many other ways.

33. Check out TD Canada Trust’s Customer
Appreciation Day campaign where they gave
customers surprise gifts ranging from a
simple $20 to a trip to Disney World.

34. For those lucky customers,
MIND = BLOWN

35. This is how you blow minds:
Show that
you Care.

36. So go ahead - take a few risks Be willing to take risks.

37. Be willing to make mistakes.

38. And remember what Ali, the greatest
heavyweight of all time once said...

39. PeoplĠ whŬ havĠ nŬ imaginatioŨ
arĠ peoplĠ whŬ havĠ nŬ wingƖ

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