Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Published on

Challenge "Best Practice" on the regular

It wasn't "Best Practice" for OkCupid to release data about their
users and publish shocking facts and stats on their OkTrends b| og:

Sexual Partners by Smart Phone, by Age

ends Dating Research from OkCupid

The Mathematics Of Beauty

lfl"Ual'V mm. 20:1 av Christian I1III1I1eI


yrweea 2 ans

Oiii iiii lll

y 181920 21 22 23 24 25 25 27 28 29 30 31 32 33 34 35 36 3? 38 3950

today's dataset:21.S4m votes, 596k messages, 64k profiles
I 1 I jfiindroid users jfllackfilerrv users 1 iPhone users

But the reward was millions of dollars worth of earned
media and a significant increase in web traffic.

Published in: Marketing, Business