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Challenge "Best Practice" on the regular

It wasn't "Best Practice" for OkCupid to release data about their
users and publish shocking facts and stats on their OkTrends b| og:

Sexual Partners by Smart Phone, by Age

H
ends Dating Research from OkCupid

The Mathematics Of Beauty

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today's dataset:21.S4m votes, 596k messages, 64k profiles
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But the reward was millions of dollars worth of earned
media and a significant increase in web traffic.

Published in: Marketing, Business

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