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2014 08 Facebook for Rotary (beginners)

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An introduction to Facebook for Rotary members and clubs with some how-to guidance.
Presented at the 'Illuminate' workshop in August 2014 for Rotary District 9520.

Published in: Social Media
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2014 08 Facebook for Rotary (beginners)

  1. 1. Facebook for Rotary members and Clubs Rotary District 9520 – Facebook Introduction
  2. 2. FACEBOOK FOR ROTARY CLUBS • Facebook has more than 900m active users. [If Facebook were a country, it would be the third largest in the world after China & India.] • 526m people log on daily. • More than 300m photos are uploaded daily. • 30million organisations have a Facebook Page • Average user has 130 friends • Facebook was launched in FACEBOOK FACTS… 2004
  3. 3. FACEBOOK FOR ROTARY CLUBS HOW TO BECOME A FB USER Go to www.facebook.com
  4. 4. FACEBOOK FOR ROTARY CLUBS FB HELP
  5. 5. FACEBOOK FOR ROTARY CLUBS PERSONAL PROFILES v PAGES Personal Profiles represent individual people and must be held under an individual name. You can friend a person to see their updates. Friends can see your public updates. Facebook Pages connect people to a topic they care about, such as a business, brand, activity, organisation or celebrity. Pages are managed by people with personal profiles You can like a Page to see updates in your News.
  6. 6. FACEBOOK FOR ROTARY CLUBS TimelineBasic Info Cover picture Profile picture PERSONAL PROFILE TIMELINE View
  7. 7. FACEBOOK FOR ROTARY CLUBS Profile picture Cover picture Basic info Facebook PAGE TIMELINE view Timeline
  8. 8. FACEBOOK FOR ROTARY CLUBS Privacy settings allow you to choose what information you make available and to who Golden Rule – Think before you post: - Don’t post anything you don’t want to share publicly - Do post everything you want to share with the public Have a Policy & Procedure to remove unwanted posts Help is available! FACEBOOK CAN BE SAFE & SECURE
  9. 9. FACEBOOK FOR ROTARY CLUBS FB PAGE SETTINGS
  10. 10. FACEBOOK FOR ROTARY CLUBS FRIENDS PERSONAL PROFILE TIMELINE View
  11. 11. FACEBOOK FOR ROTARY CLUBS FIND FRIENDS
  12. 12. FACEBOOK FOR ROTARY CLUBS FIND FRIENDS
  13. 13. FACEBOOK FOR ROTARY CLUBS FIND PAGES
  14. 14. FACEBOOK FOR ROTARY CLUBS
  15. 15. FACEBOOK FOR ROTARY CLUBS ADDING POSTS AND PHOTOS
  16. 16. FACEBOOK FOR ROTARY CLUBS CARING AND SHARING
  17. 17. FACEBOOK FOR ROTARY CLUBS Take photo on phone and upload to Facebook Engage and entertain Easy and instantaneous Short and sweet message A DEMONSTRATION
  18. 18. FACEBOOK FOR ROTARY CLUBS FACEBOOK ETIQUETTE Apply the 4-Way Test Think Before you Post Apply Common Sense Guidelines We encourage discussion and debate in the comments, however, we do not allow: -Offensive or suggestive language -Personal attacks -Anonymous postings -Wildly off-topic comments -Spam or advertisements We reserve the right to delete comments that fall into any of these categories
  19. 19. FACEBOOK FOR ROTARY CLUBS HINTS • Check that your Club has a Facebook Page • If using Rotary symbols, is it endorsed by the Club, with multiple administrators? • Don’t restrict Posts to Friends if you want to share with the Public • Lots of photos – with action and colour • Like, Comment and Share often • Keep it short and sweet • Engage, not lecture
  20. 20. FACEBOOK FOR ROTARY CLUBS MYTHS AND CONCERNS
  21. 21. FACEBOOK FOR ROTARY CLUBS FACEBOOK CONCERN #1 I DON’T NEED IT “I don’t use Facebook – I value my privacy.” “We struggle to get any Public Relations exposure.” “I don’t use Facebook – I prefer to speak to people.” “I’m time poor & have lost contact with many people.” the definition of irony
  22. 22. FACEBOOK FOR ROTARY CLUBS FACEBOOK CONCERN#2 Facebook is impersonal.
  23. 23. FACEBOOK FOR ROTARY CLUBS FACEBOOK CONCERN #3 It’s not safe 1. Spend more time listening 2. If it doubt, don’t say it 3. They’re called ‘Friends’ for a reason
  24. 24. FACEBOOK FOR ROTARY CLUBS FACEBOOK CONCERN #4 I don’t understand it. You’ve got plenty of time to learn. Just TRY
  25. 25. FACEBOOK FOR ROTARY CLUBS 1. Engage Youth 2. Connect and stay connected 3. Establish events (and invite people along) 4. Connect with other Rotary Clubs & Rotarians 5. Direct people from Facebook to your website 6. Share stories 7. Its Free! 8. Its Easy! potential uses of Facebook
  26. 26. summary & actions 1. Spread the word and get connected to friends and other clubs 2. Facebook can be safe & secure 3. Short + sweet = visually appealing 4. Help is always available! 5. Facebook is EASY and FUN

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