1. +
Much more than a
magazine!
Communicate and network with your
humanitarian peers, share content online
and attract new members…

2. +
Rotary Down Under is a Magazine
Published monthly – with daily news online

3. +
Global Outlook & Rotary Basics
within the magazine & online

4. + Stay informed to talk to potential new
members: 30 minutes a month is all it takes!

5. +
Digital developments
How is RDU keeping pace with changes in communications and
integrating digital publishing models into our business model?

6. +Integrated Brand Management
2013 is about MOBILE and engaged SOCIAL context
Desktop
Mobile
Tablet

7. +
Magazine feature stories are
published on the RDU website

8. +
RDU‟s e-newsletter
Bite size content available to share!
Sent to 30,000 people a month
Including Federal Parliament members and
now local government councils in each state.

9. +
„Rotary‟, Down Under
is also a COMMUNITY…
A social community of humanitarians
working together across Australia, New
Zealand and the Pacific to help improve
the lives of others.
Engaging
through
stories,
pictures
and ideas
in print,
online and
social
media.

10. +
Who we are Who we
help
Humanitarians &
Fundraisers
Local & Global
communities

11. +
NOW WITH DAILY NEWS!
Rotary Down Under also
distributes online news and
the latest information daily
and weekly through
Facebook and Twitter.
We can help you save time
by having pre-prepared
online content ready for
your Club and District to
SHARE!

12. +
Online social news is also
integrated on the RDU website

13. +
We can and do provide live social
media reporting from key events

14. +
Facebook Results
 Over 10,000 people reached
during 2013 Rotary
International Convention with
Facebook posts and
engagement

15. +
Getting Results on Twitter

16. +
Sharing and
growing
Rotary‟s
membership is
the
responsibility of
every Rotarian

17. +
That‟s why we
also work with
Rotary Public
Image
Coordinators
to help you
attract new
members

19. +

20. +
Harmonising the voices
Local
stories
Regional
context
Global
audiences
CONNECT
Community
+
Corporate
Partners

21. +
Social Media for Clubs
Create and engage your own communities!

22. +
Rotary Clubs:
A dynamic & globally connected network
• Share news, stories and information in real-time
• Embed information from global through national and
local communities
• We are our own support network

23. +
Print / TV /
Radio
Brochures
Face-to-face
Digital /
Website
Social
media
Newsletters
/ e-
Newsletters
Existing
relationships
Search
engines
Where does digital & engaged social fit?
Inter-related in
terms of cross-
platform content
sharing and
community
engagement

24. +What is relevant public content?
Internet
• Public perception
• Rotary brand
management
• Hero stories
• How to join?
• Club/Contact
information
• Why to join?
• Vibrancy of Club
• Engaged social
context
• Facebook
• Twitter
• YouTube
• Linked in
Intranet - Members
• Member log-in for
information
• Business growth
strategies
• Internal club
information
• Reporting - RI
• Resources
• HR
• Insurance
• Grants etc
Intranet – Beneficiaries
• Log-in for information
• Information for grants
and funded programs
• Forms / submissions
• Reporting / acquittals
Password protected – it‟s online, but
„business‟ is behind closed doors

25. +
Understand your online business
•Your members
•Your community
•Your sponsors
•Your local businesses
•Your members of
Parliament
•Your Rotary peers
•Your advertisers
•Your beneficiaries
•Communities served
•Your potential new
members
•Editorial & creative
•Stories / education
•News and information
•Advertisements
•Statistics / Blogs /
Entertainment
•Questions / Opinions /
Surveys
•E-commerce
•Website
•e-newsletter
•Facebook (community)
•Twitter (real-time news)
•Instagram / Pinterest
•YouTube / Vimeo
•Computers / laptops
•Mobile / smartphones
•iPad / tablets
•Servers
•CMS
•IT support
•Cloud
•Next big thing?
TECHNOLOGY &
PLATFORMS
(media,
communications +
e-commerce
NETWORKS &
DISTRIBUTION
(engaged social
context)
STAKEHOLDERS
(engagement with
content in
networks = new
knowledge)
CONTENT
(text, images,
videos, podcasts &
interactivity)

26. +
COMMUNITY
GROWTH STRATEGY
PUSH OUT NEWS AND CONTENT
PULL IN PEOPLE TO YOUR
WEBSITE
RETAIN RELATIONSHIPS THROUGH
E-NEWSLETTERS & SOCIAL MEDIA
ROTARY WEBSITE
SOCIAL MEDIA
ENGAGEMENT
& E-NEWSLETTER
RETAIN
RELATIONSHIPS
ONLINE NEWS &
CONTENT

27. +
Shared content = Shared core values
“Hey, we
support
eradicating
polio, let‟s
share this”
Example of how to translate
shared core value into effective
real-time marketing during Bill
Gates visit to Australia.
Working together as an online
community.
93 likes and 504 shares
District 9520

28. +
Facebook: be social and share 
• Create your own community or embed the
existing Rotary International community on your
website!
• Build it beyond your own members
• Share news and photographs
• Upload events
• Search and share relevant content
• Cut and paste RDU content links or share
amongst your community
Rotary Facebook
• Like other‟s pages!
• Make compliments and offer support and
encouragement
• Connect with local business, community
groups, local council members and follow
community leaders – make comments!
• Influence the influencers….
Connect with wider community

29. +
Twitter – how to engage
 Promote upcoming events
 Reply or comment to other‟s stories –
be visible
 News stories – project updates
 Share interesting stories
 @mention your partners and friends
so they share your stories
 Set up LISTS check and retweet
relevant news
 Copy other people‟s voice and style
until you find your own!
 Retweet your partners
 Community members (non-
Rotarians)
 Promote local business
 Use Hashtags - examples
 @Rotary + #suburb helps +
@partner #education
 #giveback / #cause
 #volunteer / #socialgood
 #4change / #dogood
 #aid / #globalhealth
 #education / #fundraising
Your content - Rotary Connect to others

30. +
Search Engine Optimisation
 #volunteers
 #humanitarians
 #community development
 #social good
Organic + Direct Search Terms Keyword example
Develop
keywords
for Rotary
Use
keywords in
metadata
on content
and website
page
GOAL: To be visible when people are
already looking for you!

31. +
Search online and download
relevant resources

32. +
JOIN THE CONVERSATION!
Website: www.rotarydownunder.org
Twitter /rotarydownunder
Facebook /rotarydownunder
Email: enquiries@rotarydownunder.org