2. Social Media: What’s the Fuss?
• Years to Reach 50 Million Users
– Radio: 38 years
– TV:13 years
– Internet Explorer: 4 years
– Facebook: 9 months to reach 100 million
users
Social Media is Growing Rapidly
Social Media Revolution Refresh http://vimeo.com/11551721
4. Your Customers
• 1 Billion Facebook users
• 50% of Facebook users log on every day
• Facebook tops Google for weekly traffic
• 20% of Facebook users have purchased
something because of ads or comments
Your Customers are on Facebook
Social Media Revolution Refresh http://vimeo.com/11551721
5. Middle Age Women
2nd fastest growing demographic on Facebook
Social Media Revolution Refresh http://vimeo.com/11551721
6. Not Just Facebook
• A new member joins LinkedIn every
second
• YouTube: 2nd largest search engine
• 93% of marketers use social media for
business
• 1 in 5 couples meet online
Social Media Revolution Refresh http://vimeo.com/11551721
7. Consumers Turn to Social
• 37 million people watched this Super Bowl
ad
On YouTube
8. Social is a News Source
Twitter Competes with CNN
9. Driving Sales
• By 2016, more than half of the dollars
spent in US retail will be influenced by the
web.
• 20% of Facebook users have purchased
something because of ads or comments
• 67% of B2C marketers say they got a
customer from Facebook
Social Media Revolution Refresh http://vimeo.com/11551721
10. Social Media What’s the Fuss?
Roundpeg Small Business Social Media Survey 2012
18. The ROI of Social Media?
“We don’t have a choice
on whether we DO social
media … the question is
how well will we DO it.”
…Eric Qualman, Socialnomics
Social Media Revolution Refresh http://vimeo.com/11551721
19. Social Can Help Customers
• Find You
• Get to Know You
• Learn about HVAC
• Learn About Specials, Promotions and
Products
• Resolve Service Issues
• Refer You
20. Social Is Not Advertising
• Pick the right network
• Listen more, talk less
• Mix personal and business – Social is the
human side of your business
• It’s NOT one size fits all
• Cocktail party rule
21. General Rules: Social Media Is
• Strategic
– Have a plan, set goals and measure results
• About Ego
– If you want to be noticed, pay attention to
others
• Personal
– Decide what your brand personality will be
• Not Time Consuming
– 15 Minutes a Day
22. Which Network is Right for You?
• Target Audience
– Consumer or Commercial
• Business Objectives
– Awareness, Loyalty or Lead Generation
• Do NOT Connect all Social Accounts
– Messages are different by channel
23. Facebook Tactics
• Facebook is about:
• Pictures, pictures, pictures
• The human side of your business
• Connecting with people who know you
• Profiles vs. Pages
• People have profiles and friends
• Companies have pages and fans
24. Facebook Content
• Think of Facebook as a Barbeque
• Information and pictures about:
– Employees, events, and customers
– Community information
– Contests, Offers, FAQ’s Trivia,
– Surveys and Polls
25. Facebook Status Updates
• Fans rarely come back to your page
• Facebook content has a 36 hour shelf life
• Minimum 4 x a week – Don’t forget
weekends
• Maximum 2 x a day – Don’t over share
• Remember it is their Playground
– New Move to Promote Ads, Changes Views
27. Facebook - Build Community
• Pictures, pictures, pictures
• Show the human side
• Community involvement
• Hints, tips and offers
• Testimonials, videos and
pictures
• Update 5 – 7 times a week
• Drive traffic to website
28. Website - Build Customers
• Company Information
• Product Information
• Brand connection
• Videos, Surveys, Conversion
Forms
• Industry Updates
• Update 3 – 5 times a week
• Newsletter sign up
• Schedule appointment
29. Are You Ready for Company?
• Modern Website
• Current Content
• Conversion Opportunities
– Surveys, Downloads, Video
• Traffic Tracking Program
30. Twitter tactics
• Twitter is about what’s happening NOW
• It is about conversations
• It is time consuming (30 – 60 Minutes a
day)
31. What Can You Do
• Connect with clients and suppliers
• Check up on the competition
• Resolve customer service issues
• Thank and reward people
• Ask questions, conduct research, stay on
top of breaking news
• TALK TO PEOPLE NOT AT THEM!
32. Connect with New People
• It is a place to connect with new people
– No permission to join a conversation
• Search for people and topics
• Follow people who follow your friends
• Follow people who follow you
– Check for spammers
• Ask questions
34. LinkedIN Tactics
• Build your network
• Status Updates at least once a week
– Professional accomplishments
– Company and individual success
– New projects, new hires
– Links to articles, blog posts, and videos
• Recommend and endorse your contacts
• Join groups
• Selectively ask for help
37. Next Steps
1. Audit Your Website
2. Stalk Your Competitors
3. Get a Gmail Account
4. Set goals: Awareness, loyalty,
referrals, sales
5. Measure results
6. Modify and begin again
What do they talk about? Products servcies, good experiences, bad, Example: Stephanie DailyTrust social not advertising.
Reach – Scale and global reachAccessibility – Social media tools are generally available at little or no cost.Usability – Few specialized skills or training is requiredRecency - Virtually instantaneous responses Permanence –Can be altered almost instantaneously
Transforms lecture into communicatoinSocial Media uses web-based technologies to turn communication into interactive dialogues.Social Media tools include: Internet forums, Weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP
Transforms lecture into communicatoinSocial Media uses web-based technologies to turn communication into interactive dialogues.Social Media tools include: Internet forums, Weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP
Sales calls in customers territory, social media warms the call
Social media is like a singles bar
Create Fan Page Invite friends to become fansPull blog RSS FeedEngage: Like, comment, shareContests and CouponsOne status update a dayPICTURES, PICTURES, PICTURES
Write and request recommendationsWeekly updatesJoin groups, answer questions, ask questions
Fresh content creates the three “R”sRecencyRelevancyRelated Links Custom landing pages track impact of various social media