My talk from #intranets2014

1. User experience and
your intranet brand.
Ben Rowe
UX Designer, Thirst Studios

2. WHAT IS
BRANDING?

3. The history of branding.

5. IT’S WHAT
YOU SAY IT IS

6. IT’S WHAT THEY
SAY IT IS

8. IT’S ALL ABOUT ME

9. PC or Mac?

10. Source : The Brand Gap

11. “Brand is a stand-in, a euphemism, a shortcut
for a whole bunch of expectations, worldview
connections, experiences, and promises that a
product or service makes, and these allow us to
work our way through a world that has thirty
thousand brands that we have to make
decisions about every day.”
SETH GODIN

12. “Our brand will only ever be the
memory of the experience our
people had when interacting with us”
STEVE SAMMARTINO

13. B = T + DBRAND TRUST DELIGHT
THE BRAND GAP : MARTY NUEMEIER

14. UX = T + D
USER
EXPERIENCE
TRUST DELIGHT

15. User Experience
IS
Branding

16. BUILDING A GREAT
INTRANET
BRAND / EXPERIENCE

17. safety
love & belonging
physiological
esteem
self-
actualisation
MASLOW

18. esteem
self-
actualisation
Usable
Useful
Delightful
Functional & Reliable

19. esteem
self-
actualisation
Usable
Useful
Delightful
Functional & Reliable
TRUST
DELIGHT

20. FUNCTIONAL
& RELIABLE

21. USABLE

22. USABLE CONTENT
Can I navigate to what I’m looking for?
Does search actually work?
Is the content relevant? Accurate?
Is it up to date?

23. USABLE INTERFACE
Easy to learn?
Easy to use?
Easy to remember?
What if I make a mistake?

24. “Designing software
that's just usable is like
a chef creating food
that's just edible”

25. USEFUL

26. It’s not about ‘more’

27. “People don’t want a
quarter-inch drill, they want
a quarter-inch hole.”
THEODORE LEVITT

28. Understand the user
User Interviews & Surveys
Workshops and Jams
Contextual Enquiries
Personas
Talk to them! Involve them!

29. TRUST FIRST
DELIGHT NEXT

30. Delightful

31. Screenshot courtesy of AMP Used with permission of Step Two Designs
Visual design & polish

32. BEAUTIFUL?
DOES IT HAVE TO BE

35. YES

36. “Users spend
99% of their
time on other
websites.”
JAKOB NIELSEN

38. Understand the user journey
Screenshot : designingcx.com

39. Screenshot courtesy of Coca Cola
Used with permission of Step Two Designs
Personalised
experience

40. Insightful
Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs

41. Show a human side
Sparke Helmore
Lawyers
Screenshot courtesy of Sparke Helmore Lawyers.
Used with permission of Step Two Designs

42. Showcase people & culture
Screenshot courtesy of the
DuluxGroup
Used with permission of Step
Two Designs

43. Screenshot courtesy
of IDEO
Used with
permission of Step
Two Designs
Bring out the best in staff

44. Be Indispensible
Screenshot courtesy of Barclays Bank
Used with permission of Step Two Designs

46. SUSTAINABLE
DELIGHT?
HINT : IT’S ALL ABOUT ME

47. “This Intranet
is Awesome”
“This Intranet
Makes Me Awesome”
Which one is better?

48. HOW DOES MY INTRANET
HELP ME TO BE
AWESOME?

49. AWESOME IS …
Getting Shit Done
Improving my skills
Build my network of awesome people
Collaborating with others
Recognition for my hard work
Expressing myself

50. esteem
self-
actualisation
Usable
Useful
Pleasurable
Functional / Reliable
TRUST
DELIGHT
Awesome

51. @benhyphenrowe
ben.rowe@thirststudios.com
thirststudios.com
Thanks!