1. Hello, my name isHello, my name is
Roxana Salvado PavelRoxana Salvado Pavel

2. I lived in Bucharest, Romania,I lived in Bucharest, Romania,
now I am prepared to join UABnow I am prepared to join UAB
in Barcelona, Spain for a partin Barcelona, Spain for a part
time MBA.time MBA.
I am a Marketing, Sales andI am a Marketing, Sales and
Communication professionalCommunication professional
with over 14 year experiencewith over 14 year experience in
business development, new businessbusiness development, new business
development, marketing, sales, marketingdevelopment, marketing, sales, marketing
communications and projectcommunications and project
management. I also have strong businessmanagement. I also have strong business
management experience includingmanagement experience including
budgeting, procurement, suppliers –budgeting, procurement, suppliers –
customer relationshipcustomer relationship

4. KEY STRENGTHSKEY STRENGTHS  VALUE OFFERED:VALUE OFFERED:
Strategic planningStrategic planning – identifying best market opportunities based on company needs,– identifying best market opportunities based on company needs,
core business as well as star products – contributing to increasing the revenue bycore business as well as star products – contributing to increasing the revenue by
10% for a major producers, double sales for new retail stores opening, increasing10% for a major producers, double sales for new retail stores opening, increasing
shopping centers traffic by 30%, transform stagnating IT service franchise in ashopping centers traffic by 30%, transform stagnating IT service franchise in a
profitable one in one year etc.profitable one in one year etc.
Branding, positioning, communicationsBranding, positioning, communications – top of mind – TOP 5, results achieved for– top of mind – TOP 5, results achieved for
several companies national & multinational, positioning them as top professionalsseveral companies national & multinational, positioning them as top professionals
in their respective fields of activity, process resulting in tender winnings, exclusivein their respective fields of activity, process resulting in tender winnings, exclusive
contracts for distribution in Romania, for major multinational producers,contracts for distribution in Romania, for major multinational producers,
constructing brand consistency and having companies ‘star product as the bestconstructing brand consistency and having companies ‘star product as the best
selling product of the year.selling product of the year.
Operational excellenceOperational excellence – Successfully managed significant projects involving cross-– Successfully managed significant projects involving cross-
team operation from several departments within a very traditional operatingteam operation from several departments within a very traditional operating
company, working well with peers very resistant to change and delivering excellentcompany, working well with peers very resistant to change and delivering excellent
results reflected in sales increase, new contracts, or total transformation of aresults reflected in sales increase, new contracts, or total transformation of a
stagnant product.stagnant product.
Start-up operationsStart-up operations – Created and implemented a consulting startup, managing all the– Created and implemented a consulting startup, managing all the
phases of development from people management to client management. The result:phases of development from people management to client management. The result:
the company becomes profitable from the first year of operation.the company becomes profitable from the first year of operation.
Strategic marketingStrategic marketing - Always analyzing in detail the operational markets of the- Always analyzing in detail the operational markets of the
companies as well as the target and strongly support the decision of testing andcompanies as well as the target and strongly support the decision of testing and
researching the outcome of launching any new product/ service/ company –researching the outcome of launching any new product/ service/ company –
resulting in successful strategies that reached expecting results. Good analysis andresulting in successful strategies that reached expecting results. Good analysis and
strong processes led to overcoming expected results: raise in sales, market share,strong processes led to overcoming expected results: raise in sales, market share,
brand transition etc.brand transition etc.
Team LeadershipTeam Leadership – Inspiring and transforming employees by empowering & coaching– Inspiring and transforming employees by empowering & coaching

5. I am proudI am proud
to haveto have
contributedcontributed
to:to:

6. I am proudI am proud
to haveto have
contributedcontributed
to:to: