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Go8 Librarians



    Study of Value Frameworks for
            Academic Libraries



             The Australian National University
Go8 Librarians


   Group of Eight Librarians initiative
   The Group of Eight (Go8) is a coalition of leading
   Australian universities, intensive in research and
   comprehensive in general and professional education.
   The Go8 Librarians network undertakes collaborative
   projects
      • http://www.go8.edu.au/go8-members/go8-committees/go8-lib
Go8 Librarians


   Group of Eight Librarians initiative

   Cost-benefit study to assess in both financial and
   qualitative terms the value library-provided information
   resources deliver to their research communities
      • commissioned by Group of Eight (Go8) university
        librarians
      • initiated by Vic Elliott
      • conducted by Outsell, Inc.
Go8 Librarians


   Methodology

   Contingent valuation
   • hypothetical scenarios
   • willingness to pay
Go8 Librarians

   Web survey
   • administered at
     The Australian National University
     The University of Adelaide
     The University of Queensland


   Validation
   • outcomes confirmed through focus groups at
     Monash University
     The University of Melbourne
     The University of New South Wales
     The University of Sydney
Go8 Librarians

   Definitions
   Research community
   • All university staff engaged in research (whether or
      not also teaching) and all postgraduate pre- and post-
      doctoral research students as well as research
      assistants working on behalf of such researchers
   Costs
   • Costs incurred in providing information resources in
     both print and digital formats, for the research
     community
   Information resources
   • Content only, both print and digital, made available to
     researchers by their universities
Go8 Librarians


   Response rate

   1,175 valid responses (8.5%, with margin of error of ±
      2.73%)

   1,173 respondents completed all questions
Go8 Librarians

   Demographics
Go8 Librarians

                 Demographics
Jo
   u   rn
          al
             a   rt
                    icl
                        e   s(
                              ac
                                ad
                                   e   m
                                        ic
                                             ,s
                                               ch
                                                  o   la
                                                        r ly
                                                                                                                                                                                                                                           Go8 Librarians




                        Ab                                     ,t
                          st                                     ec
                             ra                                    hn
                                ct                                          ica
                                  s,
                                        in                                      l   ,.




                                                                                                   0
                                                                                                               200
                                                                                                                       400
                                                                                                                             600
                                                                                                                                   800
                                                                                                                                         1000
                                                                                                                                                1200


                                             de                                       ..
                                                xe
                                                   s    an
                                                           d                    Bo
                                                               bi
                                              Co                  b   lio
                                                                       ks          o
                                                   nf      gr
                                              er               ap
                                                 en                hi
          Ph                          Go            ce                es
             ys                           ve           pr
                ic                           rn            oc
                   al                           m              ee
                      au                          en              di
                         di                          tp              ng
                            o-
                               vi                       ub                s
                                  su                         lic
                                     al          Te              at
                                        m           ch              io
                                                                       ns
                                          ed           ni
                                             ia           ca
                                St              (C            lp
                                   an              Ds            ap
                                       da             ,D             er
                                          rd              VD            s
                                             sa                s,
                                                nd                et
                                                    sp               c.
                                                                        )
                                                       ec
                                                          ifi
                                                              ca
                                                                 t io
                                                                     ns

                                                                                O
                                                                                                                                                                                                            Use of information resources




                                                                                      th
                                                                                         er
                                                                              Pa
                                                                                te
                                                                                   n       ts
                                                                                                                                                       B1: Use of print or physical information resources




                                                                                                               Never


                                                                                      Frequently
                                                                                                   Sometimes
Jo
   urn
Da al a
  t a rt i
      ba cle
        se       s
          s ( (a c
             e.       a
               g. de
                   ab mi
                     st        c
                        r a , sc
                                                                                                                                                                                                  Go8 Librarians




 Da                        ct        ho
                              s,
     ta                          in lar l
       se                           d e y,
         ts                            xe t. .
            (e




                                                                             200
                                                                                   400
                                                                                         600
                                                                                               800
                                                                                                     1,000
                                                                                                             1,200




                                                                 0
              .g     Co                   sa .
                 .n n                          nd
                    um fer                          b.
                        er enc                         ..
                            ic e
                    Go        da pr Bo
                       ve         t a oc ok
                           rn        , s ee s
                                        ur di
                              m
                                 e n ve y ngs
                                    tp           s,
                                        ub          et
                              Te                        c.
              St                            lic            )
                 a n A chn                      at
                    da ud ic                       io
                       rd io a l p ns
                           s a -v              a
                              nd isu pe
                                                     r
                                   sp al m s
                                       ec e
                                         ifi dia
                                            ca
                                                t io
                                                    ns
                                           Pa
                                                te
                                                   nt
                                                      s
                                              O
                                                 th
                                                    er
                                                                                                                     B2: Use of electronic information resources




                                                                     Never
                                                                                                                                                                   Use of information resources




                                            Frequently
                                                         Sometimes
Go8 Librarians

               Time and money spent in using
               information resources
                   C1: Time devoted to use of information
                                                   500

                                 resources         450
                                                   400
                                                                        350
                                                                        300
                                                                        250
             500
                                                                        200
             450                                                        150
                                                                        100                                               a. Print
             400                                                         50
                                                                          0                                               b. Electronic
             350
                                                                               Less 1-5 6-10 11-15 16-20 21-40 Over
             300                                                              than 1 hours hours hours hours hours 40
Axis Title




             250                                                               hour a. Print                      hours

             200                                                                      b. Electronic

             150
             100
              50
               0
                    Less     1-5     6-10   11-15   16-20   21-40   Over 40
                   than 1   hours   hours   hours   hours   hours   hours
                    hour
Go8 Librarians
                        Time and money spent in using information resources

                         Time and money spend using information
                                      resources

                800

                700

                600

                500
   Axis Title




                                                                                    a. Print
                400
                                                                                    b. Electronic

                300

                200

                100

                  0
                      None   1-5   6-10   11-20   21-30   31-40   41-50   Over 50
Go8 Librarians

         Time and money spent in using information resources
Go8 Librarians
         Time and money spent in using information resources
Go8 Librarians

   Present funding arrangements
Go8 Librarians

                 Present funding arrangements
Go8 Librarians
   Qualitative questions about current
   services
Go8 Librarians

           Qualitative questions about current services
Jo
   u   rn
          al
             a
             rt i
                 cle
                     s
                  Ab (a c
                           a
                Ov st ra dem
                     er cts ic
                       all , i , s
                           ra nd ch
                              ng ex ola
                                 e es rl
                                    of , a y ,
                                       inf nd te
                                           or b chn
             Da                               m ibl ic
                  ta                           at io a l
                                      Co         io g r ...




                                                                                                                        0
                                                                                                                                                                            200
                                                                                                                                                                                         400
                                                                                                                                                                                               600
                                                                                                                                                                                                     800
                                                                                                                                                                                                           1000
                                                                                                                                                                                                                            1200




                    se                             n r ap
                                                                                                                                                                                                                  Go8 Librarians




                       ts           Go nfe            es hie
                          (e            ve ren            ou s
                             .g            rn ce             rc
                                .n            m p
                                   um          e n ro B e s
                                       er T t p ce oo
                              St          ic e u ed ks
                                 an          da ch bl in
                                    da A t a, nica icat gs
                                        rd ud su l p ion
                                           s a io rve a s
                                              nd -vi ys per
                                                 sp sua , et s
                                                   ec l m c.
                                                      ific e )
                                                          at dia
                                                             io
                                                           P a ns
                                                              te
                                                                 n
                                                             Ot ts
                                                                he
                                                                   r
                                                                                                                                                                        Not applicable




                                                    Meets my needs well
                                                                          Meets my needs adequately
                                                                                                                                         Often fails to meet my needs
                                                                                                      Sometimes fails to meet my needs
Jo
   u   rn
          al
             a
            rt i
                 cle
                     s
              Ab (a ca
                   st de
                      ra
                         cts mic
                             , in , sc
             Ov                  de ho
                  er                 xe lar
                     all                s,        l
                         ra                an y, te
                            ng                d
                                e                bi chn
                                                                                               Go8 Librarians




                                   of                b l ic
                                                        iog a .



                                                                               0
                                                                             200
                                                                             400
                                                                             600
                                                                             800
                                                                            1000
                                                                            1200



           Da                         inf                    ra .
             ta                           or                    ph
                  se                 Co ma                         ies
                    ts                  n f t io
                        (e                  e         n
                           .g Gov ren re Boo
                              .n e                          s
                                  um rn ce p our ks
                                      er me roc ce s
                                         ic nt                e
                                            da pu ed
                                               t a bl ing
                                                   , s ic
                                                      ur ati s
                             St                Te ve on
                                an                  c         y        s
                                   da A u hni s, et
                                       rd dio ca l c. )
                                          s a -v pa
                                              nd isu pe
                                                  sp al m rs
                                                      ec
                                                                                                Ease of access




                                                          ific e di
                                                               at a
                                                                 ion
                                                                     s
                                                               Pa
                                                                  te
                                                                     nt
                                                                        s
                                                                 Ot
                                                                     he
                                                                        r
                                                    my needs



                                                    adequately
                                                    meet my needs
                                                                              Not applicable




                                                    Meets my needs
                                                    Sometimes fails to
                                                    Often fails to meet




                                                    Meets my needs well
Go8 Librarians

           Qualitative questions about current services
Go8 Librarians
   Different funding scenarios for
   information resources
Go8 Librarians
     Different funding scenarios for information resources
Go8 Librarians
     Different funding scenarios for information resources
Go8 Librarians

     Different funding scenarios for information resources
Go8 Librarians

     Different funding scenarios for information resources
Go8 Librarians

   Additional analyses

   Analysis by university
Go8 Librarians

                                   Additional analyses
   Analysis by broad subject discipline
Go8 Librarians
           Subject analysis: hours of use

            25
            20
            15
            10
                5
                0                    Hours per week using electronic
                                     information resources
             So m an ll




                   l S ces
                    l s ies

           Ph ife S es



                              es
                 Hu era



                           nc
                            it




                          nc
               ica ie n

                                     Hours per week using printed
         Ov



                       cie



                       cie
                        c



                                     information resources
                cia

                L
            &




             ys
         ts
       Ar
Go8 Librarians
           Subject analysis: items used

                    20
                    15
                    10
                     5
                     0              Electronic items
                                    downloaded or printed
                   cia an l



                          cie es
                   Lif cien s
                So m ral


                ys Sc es


                               es
                       l s itie


                      l S nc
              Ph e c


                             nc
                    Hu ve



                  ica ie
                           O




                                    Printed items borrowed,
                                    copied or consulted
                &
             ts
           Ar
Go8 Librarians

                                    Additional analyses

   Analysis by type of respondent
Go8 Librarians

   Summary of main findings
   Qualitative
Go8 Librarians

   Summary of main findings
   Financial
Go8 Librarians

   Some conclusions
   Libraries
   • Provide a significant return on investment to
     university researchers
   • The electronic environment provides an even more
     critical role of libraries
   • This will change regularly and our value needs regular
     reassessment
   • We need to review our services in light of the findings
     of then study.
Go8 Librarians




                 Thank you



                             Vic Elliott
                             8 April 2010

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Value of libraries - ANU Outsell persentation

  • 1. Go8 Librarians Study of Value Frameworks for Academic Libraries The Australian National University
  • 2. Go8 Librarians Group of Eight Librarians initiative The Group of Eight (Go8) is a coalition of leading Australian universities, intensive in research and comprehensive in general and professional education. The Go8 Librarians network undertakes collaborative projects • http://www.go8.edu.au/go8-members/go8-committees/go8-lib
  • 3. Go8 Librarians Group of Eight Librarians initiative Cost-benefit study to assess in both financial and qualitative terms the value library-provided information resources deliver to their research communities • commissioned by Group of Eight (Go8) university librarians • initiated by Vic Elliott • conducted by Outsell, Inc.
  • 4. Go8 Librarians Methodology Contingent valuation • hypothetical scenarios • willingness to pay
  • 5. Go8 Librarians Web survey • administered at The Australian National University The University of Adelaide The University of Queensland Validation • outcomes confirmed through focus groups at Monash University The University of Melbourne The University of New South Wales The University of Sydney
  • 6. Go8 Librarians Definitions Research community • All university staff engaged in research (whether or not also teaching) and all postgraduate pre- and post- doctoral research students as well as research assistants working on behalf of such researchers Costs • Costs incurred in providing information resources in both print and digital formats, for the research community Information resources • Content only, both print and digital, made available to researchers by their universities
  • 7. Go8 Librarians Response rate 1,175 valid responses (8.5%, with margin of error of ± 2.73%) 1,173 respondents completed all questions
  • 8. Go8 Librarians Demographics
  • 9. Go8 Librarians Demographics
  • 10. Jo u rn al a rt icl e s( ac ad e m ic ,s ch o la r ly Go8 Librarians Ab ,t st ec ra hn ct ica s, in l ,. 0 200 400 600 800 1000 1200 de .. xe s an d Bo bi Co b lio ks o nf gr er ap en hi Ph Go ce es ys ve pr ic rn oc al m ee au en di di tp ng o- vi ub s su lic al Te at m ch io ns ed ni ia ca St (C lp an Ds ap da ,D er rd VD s sa s, nd et sp c. ) ec ifi ca t io ns O Use of information resources th er Pa te n ts B1: Use of print or physical information resources Never Frequently Sometimes
  • 11. Jo urn Da al a t a rt i ba cle se s s ( (a c e. a g. de ab mi st c r a , sc Go8 Librarians Da ct ho s, ta in lar l se d e y, ts xe t. . (e 200 400 600 800 1,000 1,200 0 .g Co sa . .n n nd um fer b. er enc .. ic e Go da pr Bo ve t a oc ok rn , s ee s ur di m e n ve y ngs tp s, ub et Te c. St lic ) a n A chn at da ud ic io rd io a l p ns s a -v a nd isu pe r sp al m s ec e ifi dia ca t io ns Pa te nt s O th er B2: Use of electronic information resources Never Use of information resources Frequently Sometimes
  • 12. Go8 Librarians Time and money spent in using information resources C1: Time devoted to use of information 500 resources 450 400 350 300 250 500 200 450 150 100 a. Print 400 50 0 b. Electronic 350 Less 1-5 6-10 11-15 16-20 21-40 Over 300 than 1 hours hours hours hours hours 40 Axis Title 250 hour a. Print hours 200 b. Electronic 150 100 50 0 Less 1-5 6-10 11-15 16-20 21-40 Over 40 than 1 hours hours hours hours hours hours hour
  • 13. Go8 Librarians Time and money spent in using information resources Time and money spend using information resources 800 700 600 500 Axis Title a. Print 400 b. Electronic 300 200 100 0 None 1-5 6-10 11-20 21-30 31-40 41-50 Over 50
  • 14. Go8 Librarians Time and money spent in using information resources
  • 15. Go8 Librarians Time and money spent in using information resources
  • 16. Go8 Librarians Present funding arrangements
  • 17. Go8 Librarians Present funding arrangements
  • 18. Go8 Librarians Qualitative questions about current services
  • 19. Go8 Librarians Qualitative questions about current services
  • 20. Jo u rn al a rt i cle s Ab (a c a Ov st ra dem er cts ic all , i , s ra nd ch ng ex ola e es rl of , a y , inf nd te or b chn Da m ibl ic ta at io a l Co io g r ... 0 200 400 600 800 1000 1200 se n r ap Go8 Librarians ts Go nfe es hie (e ve ren ou s .g rn ce rc .n m p um e n ro B e s er T t p ce oo St ic e u ed ks an da ch bl in da A t a, nica icat gs rd ud su l p ion s a io rve a s nd -vi ys per sp sua , et s ec l m c. ific e ) at dia io P a ns te n Ot ts he r Not applicable Meets my needs well Meets my needs adequately Often fails to meet my needs Sometimes fails to meet my needs
  • 21. Jo u rn al a rt i cle s Ab (a ca st de ra cts mic , in , sc Ov de ho er xe lar all s, l ra an y, te ng d e bi chn Go8 Librarians of b l ic iog a . 0 200 400 600 800 1000 1200 Da inf ra . ta or ph se Co ma ies ts n f t io (e e n .g Gov ren re Boo .n e s um rn ce p our ks er me roc ce s ic nt e da pu ed t a bl ing , s ic ur ati s St Te ve on an c y s da A u hni s, et rd dio ca l c. ) s a -v pa nd isu pe sp al m rs ec Ease of access ific e di at a ion s Pa te nt s Ot he r my needs adequately meet my needs Not applicable Meets my needs Sometimes fails to Often fails to meet Meets my needs well
  • 22. Go8 Librarians Qualitative questions about current services
  • 23. Go8 Librarians Different funding scenarios for information resources
  • 24. Go8 Librarians Different funding scenarios for information resources
  • 25. Go8 Librarians Different funding scenarios for information resources
  • 26. Go8 Librarians Different funding scenarios for information resources
  • 27. Go8 Librarians Different funding scenarios for information resources
  • 28. Go8 Librarians Additional analyses Analysis by university
  • 29. Go8 Librarians Additional analyses Analysis by broad subject discipline
  • 30. Go8 Librarians Subject analysis: hours of use 25 20 15 10 5 0 Hours per week using electronic information resources So m an ll l S ces l s ies Ph ife S es es Hu era nc it nc ica ie n Hours per week using printed Ov cie cie c information resources cia L & ys ts Ar
  • 31. Go8 Librarians Subject analysis: items used 20 15 10 5 0 Electronic items downloaded or printed cia an l cie es Lif cien s So m ral ys Sc es es l s itie l S nc Ph e c nc Hu ve ica ie O Printed items borrowed, copied or consulted & ts Ar
  • 32. Go8 Librarians Additional analyses Analysis by type of respondent
  • 33. Go8 Librarians Summary of main findings Qualitative
  • 34. Go8 Librarians Summary of main findings Financial
  • 35. Go8 Librarians Some conclusions Libraries • Provide a significant return on investment to university researchers • The electronic environment provides an even more critical role of libraries • This will change regularly and our value needs regular reassessment • We need to review our services in light of the findings of then study.
  • 36. Go8 Librarians Thank you Vic Elliott 8 April 2010