Gillette Denmark
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1) The document discusses introducing the Gillette brand of razors and shaving products to the Danish market. It analyzes Denmark's business and cultural environment. 2) Denmark is identified as a good target country due to its transparency, strong property rights, low corruption, and status as the best country for foreign investment. 3) The strategy involves launching Gillette products in Danish department stores and pharmacies, with promotional support including websites, social media, print ads and transit ads. The goal is to appeal to Danish males ages 17-45.
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Gillette Denmark
- 1. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 2. Denmark Joanna Boydak - Jo-Ann Dilay - Meryllee Martinez - Royce Rowan - Wynn Witman 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 7. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 8. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 15. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 17. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 26. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 27. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
- 31. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble Gillette Gillette
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- 34. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble Gange nyde forandrede, har i? Opbevare jer kant hos Gillette
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- 38. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble
Editor's Notes
- The worlds most comfortable shave, ready to expand to new markets. First stop…. (Click) Denmark