Coca-Cola seeks to become the exclusive beverage provider for San Diego State University (SDSU) over the next 5 years. They will provide free sports drinks to SDSU athletes, put the football schedule on Coke cans around San Diego, and sponsor campus events with popular artists to promote the Coke brand and SDSU. In return, Coca-Cola will give 5% of annual profits from soda sales on campus back to SDSU, estimated at $120,000 per year. They believe this partnership will increase sales, customer satisfaction, and strengthen both brands.

27. Anni Pahlman Terrence Andersson

30. Product line We own four of the world's top five nonalcoholic beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. Other well known brands:

31. Our idea Making Coke a Part of the Family