Branding yourself through content is the go-to strategy of every new personal or company brand. But in the age where everybody can setup a new blog within 10 minuets why would you even use Medium? In this talk, that I gave at Amazin pop-up loft in from of Medium representatives, I talk about why Medium has become such a great platform to brand yourself in the tech secne, and how you can leverage it to build a strong, reliable brand.

1. PERSONAL BRANDING
USING MEDIUM
(A talk for Amazon AWS pop-up loft)

2. BRANDING IS A
RESULT OF
CONSISTENCY
IN WHAT YOU:
Say
Do
Write
Take photo of
Attend
Promise
Sound like

3. WHY YOU
SHOULD START
CARING ABOUT
YOUR
PERSONAL
BRAND?

4. BRANDING
IS THE NEW
CURRENCY

5. COMMUNITY
IS THE NEW
CURRENCY

7. TODAY’S GAME
IS ALL ABOUT
ATTENTION
GRABBING

8. REACH + ATTENTION + CONVERSION
COMMUNITY:

9. YOUR EFFORT XCOMMUNITY

10. Job
Startup lunch
Beta users
Investors
Salary
General opportunities
COMMUNITY =
BRAND =
KEY

11. BUILDING YOUR BRAND
IS ALL ABOUT STORYTELLING

12. WHY MEDIUM

13. MAIN AUDIENCE
Developers
Entrepreneurs
Thought Leaders
Designers
Product managers
Startup brands

14. Easy to be discovered
The right audience
Great content discovery
Easy to gain followers
Collections
Design built for content
WHY MEDIUM

15. Profile pic
Name
Description
Persistency
Following / Followers
Publications (Create / Follow)
Type of content
BRANDING

16. TYPE OF CONTENT
Unique point of view
Trending topics
Teach something
Opinions
Examples
Case studies
Inspiration
Personal stories

17. THANK YOU

18. FIND ME AT
ROY@ROYPOVARCHIK.COM
TWITTER / ROYPOVAR
SNAPCHAT / ROYPOVAR
INSTAGRAM / ROYPOVAR
ROY.ROYPOVARCHIK.COM