1. Getting your first 1,000 users

3. Roy PovarchikBen Lang
@roypovar@benln
ben@mapme.com roy@roypovarchik.com

4. Some tips on getting your first users

5. Product Hunt

11. Only 2014
61,497 comments
628,466 total upvotes
23,501,457 unique visits to products
3,652 collections created

13. Tips
Be active, comment, submit
Don’t ask for votes
Post early in the day
Comment as “maker”
Answer questions quickly
Build an awesome product

14. Hacker News

20. Tips
Be active, comment, gain karma
Make sure content is relevant
Ask a few people for upvotes
Send /newest URL
Don’t vote from same IP

21. Getting blogs to write about you
PR

27. Tools to use

32. Tips
• Find
the
right
journalist
• Keep
it
short
• Give
an
angle,
story
• Send
at
the
right
time
• Follow
up
on
Twitter,
Facebook
• Build
something
awesome

33. People to Follow
Gabriel Weinberg - @yegg
Leo Widrich - @leowid
Iris Shoor - @irisshoor
Sacha Greif - @sachagreif
Nir Eyal - @nireyal
Ryan Hoover - @rrhoover
Andrew Chen - @andrewchen
Hunter Walk - @hunterwalk

34. Blogs to Follow
Quick Sprout
KissMetrics
Little Big Details
Quora
Startup-Marketing

35. Blogging

36. Reasons to visit
Educate user
Thought Leadership
Start Of A Funnel
SEO

40. It’s easier to get people interested
in your content than your product
It’s easier to get people interested
in the product behind the content their reading

41. Write, promote, convert

42. Writing
Write for your users
Post regularly and frequently
Write under your name
Use relevant images
Great headlines
Over 1,200 words
Help users
Don’t talk about yourself
Use images

43. Post on social media
Twitter - 4,4,3,3,2,1
Add share buttons
Post to relevant groups
Reach out to influencers
Blog Directories
Email Marketing
Promote

44. Have a clear CTA
Use “Content Upgrades”
Offer Email subscription
Convert

45. GrowthHackers.com

47. A community of startup marketers and growth hackers
looking to read and share interesting content

48. The people that spread the news and can build
hype and momentum for companies

49. 12,000 New visitors in 48 hours
Retweeted over 452 times
270 new email sign ups

50. Host Your Own Content

51. Interesting to read
Informative
Case studies
Real Numbers
Screenshots
Your Content Should be:

52. Comment
Upvote
Engaged
Promote others
Answer questions
3 Weeks before publishing

53. Post Early
Relevant headline
Great Description
Right Category
Post to social multiple times
Inc. mentions
Post the GH link to relevant groups
Ask for upvote
Vote from different IP’s
Promotion

54. Twitter

55. Twitter is a great way to engage with prospects and share links

56. Tweet frequently
Post blog posts
Post Landing pages
Tap into conversations
Use search
Use hashtags
Follow influencers

57. You want to engage with people
that are interested in your product

58. Follow Followers of influences

59. +

60. Thank you

61. Roy PovarchikBen Lang
@roypovar@benln
ben@mapme.com roy@roypovarchik.com

62. http://roy.roypovarchik.com
www.benlang.me
For more tips, tricks and insights