Product Hunt is one of the hottest places to launch your startup in right now!
We had the pleasure to host Ben Lang, Founder of MapMe and a Product Hunt moderator to tell us more about the platform and how leverage it for a successful launch.
26. When do I post
• Product is ready for global launch
• Have an awesome landing page
• Looking for press, buzz
27. How do you post?
• Get an invite from a member
• Ask someone to post for you
28. Does it matter who posts?
• Yes, there are influencers
• There are “followers”
29. What’s best time to post?
• Late morning Israel time
• Tuesday / Wednesday
30. How do I do research?
• Google Product Hunt
• Look at most upvoted posts each day
• Follow Product Hunt team
• Read other case studies
31. Should you be active?
• Yes.
• Comment on posts, post other products,
log in every day.
32. What should you do once you’re live
• Introduce yourself
• Answer questions
• Don’t ask for upvotes
• Thank people who voted (on Twitter)
• Tell your users about it
• Keep the momentum
33. I’m in “upcoming”
• The Product Hunt team chooses what to
feature.
• You can ask them, but they carefully go
through everything.
• Most products don’t get featured.
34. Should I do something special?
• Let’s look at these examples
52. 1.Create a separate website conversion campaign for each of
the ads to ensure a clean test. Link the ad to your landing page
to get some extra traffic from the test.
2.Create a target audience:
• Under interests add relevant keywords/services like startups
and relevant companies (product hunt is impossible to
select)
• Under behaviours add Early Adopters.
3. Save the audience and duplicate exactly for all campaigns.
54. 1.Compare Click through rates - Make sure you spend enough
on each ad to get significant results . you can check the
significance here:
http://getdatadriven.com/ab-significance-test
If the test shows over 90% you can be confident about the
results.
2.Pick the best converting ad and use it’s copy as your product
hunt tagline.
55. Sign up for our next webinar
Tommy Walker
Shopify
Date: TBA| 1PM EST / 10AM PST
http://webinars.roypovarchik.com/-2/