Are you in the midst of planning and promoting your next event? If so, watch these slides. They will reveal how we brought over 1.3K people to an event without any marketing budget. In last November we were asked to arrange an event at Google Campus talking about growth and marketing for startups. It was a huge success (Try to fit 1,367 people in a room for 150). In this talk, I explain what we did to make this event succesful. Get more on: BLOG / http://roy.roypovarchik.com TWITTER / ROYPOVAR INSTAGRAM / ROYPOVAR SNAPCHAT / ROYPOVAR

1. HOW WE BROUGHT
1,367 PEOPLE
TO OUR EVENT.
WITH 0$ BUDGET

2. IF YOU’RE EXPECTING ME TO SHARE
A BUNCH OF TACTICS, YOU CAN EASILY
DUPLICATE AN IMPLEMENT TOMORROW.
YOU’RE GOING TO BE VERY
DISAPPOINTED.

3. I’LL SHARE THE TRUTH INSTEAD.

4. THIS IS HOW MOST EVENT ORGANIZERS OPERATE
Research Logistics
Promote
Context

5. IT’S RED BECAUSE THAT’S WHEN YOU FREAK OUT
Promote

6. HERE’S HOW WE OPERATE
Research Logistics PromoteContext

7. “Give me six hours
to chop down a tree
and I will spend the
first four sharpening
the axe.”
Abraham Lincoln

8. Context
I’VE BEEN
BUILDING MY
BRAND FOR 7
YEARS

9. Research
Knowing what’s out there
What interests my target audience
Looking into the community
Best practitioner VS. Best speaker
Create inherent- rarity
Reading blogs

10. I DON’T CARE HOW MANY PEOPLE SHOW UP.
I’M UP FOR GIVING EXTREME VALUE.

11. Logistics
Right messages for speakers
Location
Infrastructure needed

12. Promote
A real event landing page
Planning my distribution channels
Facebook event
Leverage the community
The inside story
Email marketing
Hype
Hashtag
Real engagement

13. Mid-event
Live broadcast
Live Tweeting

14. After-event
Email marketing
Incentives

15. DO THE WORKS FOR THE LONG RUN.
BUILD A BRAND AND A COMMUNITY

16. THANK YOU

17. FIND ME AT
ROY@ROYPOVARCHIK.COM
TWITTER / ROYPOVAR
SNAPCHAT / ROYPOVAR
INSTAGRAM / ROYPOVAR
ROY.ROYPOVARCHIK.COM