Personal Information
Organization / Workplace
São Paulo, SP Brazil
Occupation
Senior eBusiness Manager
Industry
Real Estate/ Construction / Architecture
Website
www.polacco.com.br
About
Cyrela Brazil Realty is one of the largest and most admired residential real estate developer in Latin America. The company aimed at repositioning the digital market in 2009 to strengthen its presence. In 2011, was the first company in real estate to sell a house through Facebook (abril/11) in the world and sales originated by digital channels accounted for 20% of total gross revenues of $ 6.5 billion.
The main activities so far have been:
- Development of new company websites
- Planning of digital strategy and actions
- Planning metric digital environment
- Planning, monitoring, optimization and media negotiation
- Implementation of governance policies and digital processes
Tags
digital
iab
brasil
web
internet
2.0
mercado
dados
brasileiro
marketing
glossário
media
analytics
adserver
métricas
e-metrics
webanalytics
e-metricsmétricasweb
analyticsbrasil
economic
downturn
conference
resultados
social
mídia
network
recessão
during
how
metrics
seo
sem
mobile
search
displayads
rich
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